Digital Marketing Training Institute in Chennai

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Best Digital Marketing Training in Chennai

Join Digital Marketing Training in Chennai to develop your career in the most booming sector. In the present world, Internet marketing has paved the way to a number of career options. Digital Marketing Certification Training in Chennai is totally customized to suit the requirements of freshers, working professionals, and business owners.

Shape your Career with the Top Digital Marketing Training Institute in Chennai

The digital marketing training from the Best Digital Marketing Training Institute in Chennai as Softlogic will assist you with all the skills required to begin a career, Supercharge your career with Softlogic. The skills learned can be applied for any enterprise or business.

Softlogic offers you the most powerful foundation for your digital marketing career. Impressive hours of expert-led, immersive practical training are the main strength of us. Shape the future you want with our best Digital Marketing Certification Training in Chennai. Learn SEO, Social Media, PPC, Mobile Marketing, Email Marketing, Web Page Analytics etc. through our in-depth training. So if you have not started your journey in digital marketing, it’s the right time to start now. Don’t just rely on theory and free digital marketing tutorial videos. Gain understanding of this happening technology from experts.

Softlogic has been thriving in the industry for over 2 decades and provide 100% placement assistance to all the candidates for better career opportunities. Our rich training process, our industry associations, and our assessment methods assist us assure you the placement. Interact with us today to know more about our 100% placement assistance sessions.

What is Digital Marketing and What are its Advantages?

Digital marketing is the promotion or products or services through the Internet. The objective is to promote your brand by means of several forms of digital media. It assists in raising traffic, reach a huge audience and to raise sales revenue by means of various channels.

Digital marketing has evolved at an amazingly rapid rate over the past decade. It supports the company to evaluate their marketing campaigns so as to plan better and accomplish a more effective and efficient work environment. To make yourself a full-fledged digital marketer, you have to understand several disciplines including Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing, Web Analytics etc.

Roles and Responsibilities of a Digital Marketer

The job profile of a digital marketer is quite broad in nature. After completion of digital marketing training from the Leading Digital Marketing Training Center in Chennai, you can perform these activities:

  • Provide assistance in several areas of business and marketing
  • Ascertain that your business is able to reach the customers on the appropriate platform
  • Comprehend the importance of Internet to market a brand
  • Gather comprehensive internet marketing business ideas
  • Apply email marketing, display and search advertising, social media
  • Develop brand awareness
  • Trigger website traffic and produce leads
  • Apply the best internet marketing tools and make the best use of campaigns
  • Identify and assess digital technologies
  • Apply analytics tools to gauge site traffic

The Career Prospects of Digital Marketing

You can earn a lucrative salary when you join as a fresher in digital marketing. Your salary hike and promotion will also be faster. You can be placed in top digital marketing companies. Salaries will differ as per the various locations across the country.

Nowadays every business includes a budget for digital marketing. That said, digital marketing is not confined only to businesses. Doctors, lawyers etc, apply digital marketing to develop their online reputation.

You can involve in the following after taking up digital marketing training at Softlogic:

  • Start a career by taking the role of a digital marketing expert in top companies
  • Work as a freelancer and control SEO, SMM, SMO and PPC projects
  • Commence your own Online Advertising Consulting Services
  • Incorporate your own business and produce more leads via the web
  • Involve in blogging and earn money through AdSenbse and affiliate programs
  • Transform your business idea into reality by starting your start-up company

Job Profiles After Completing Digital Marketing From the Top Digital Marketing Training Institute in Chennai

  • Digital Marketing Specialist
  • Inbound Marketing Manager
  • Search Engine Optimization Specialist
  • Search Engine Marketing Specialist
  • Conversion Rate Optimizer
  • Sales Funnel Specialist
  • Digital Marketing Analyst
  • Digital Marketing Manager
  • Social Media Marketing Specialist
  • SEO Manager
  • Content Marketer
  • Mobile Marketing expert
  • Web Analytics Executive
  • Digital Marketing Executive
  • Social Media Marketing Manager
  • SEM Specialist and Digital Sales Executive
  • Email Marketing Specialist

The Objective of the Digital Marketing Program at Softlogic is to enable the student to:

  1. Comprehend the digital marketing scenario
  2. Identify the suitable online media to accomplish your objectives
  3. Get entire understanding of digital marketing
  4. Understand SEO, how to make the best use of it and harness the power of organic and paid search
  5. Make out how you can blend both digital marketing and conventional marketing in your business
  6. Know why digital marketing is economic and how it can assist in reaching a wide audience
  7. Grasp the importance of web analytics.
  8. Bring in social media and contents as essential parts of your marketing strategy
  9. Comprehend Online Reputation Management
  10. Understand the niches of internet marketing
  11. Build, control and optimize online marketing strategies

Prerequisites

There is no hard prerequisite for taking up digital marketing training in Chennai from Softlogic. You have to have basic computer knowledge and a blend of creativity and analytical abilities, Fundamental knowledge of HTML, CSS or Photoshop would be an added advantage.

Who can attend?

Digital marketing course is not restricted to any specific set of people. Individuals from different walks of life can gain from the best digital marketing training in Chennai. Eligibility for learning digital marketing is not determined by your educational level, skills and qualification, However, it relies on certain other factors which you should be clear before assessing your career potential. Its time that you talk to our educational counselors and know the importance of digital marketing,

Since the digital medium of carrying out business reaches a huge audience, several individuals are gradually giving up conventional methods of doing business. The following individuals can gain from this course:

  • Students/Graduates/Freshers searching for a job in online marketing domains like SEO, PPC and SMO.
  • Sales executives
  • Startup business people
  • Small and established business owners who are interested in producing leads through the internet.
  • IT Specialists
  • Web Designers
  • Business owners
  • Freelancers
  • Product & Brand Manager for their good online presence
  • Sales & Marketing Professionals
  • Digital Marketers
  • Advertising  Professionals
  • Web Designer
  • Web Developer
  • Housewives
  • Professional blogger for raising blog traffic and awareness.

Affiliate marketers for bringing in more traffic and raising sales through their referrals.

Now we will look at the benefits that the Leading Digital Marketing Training Institute in Chennai as Softlogic will provide after the training for different people:

It is true that no one understand your business than yourself. If you are taking up digital marketing services from a different company they will give you limited services, But if you have good know-how of this field, you can easily take control of your work and reach potential customers.

Students who are searching to form their career in digital marketing domain have great opportunity to join their dream job. This domain has good pay scale. Digital marketing opens up several career opportunities to freshers; they can enhance their career in a short span.

Suppose you are already working in the digital marketing domain, you may have concerns regarding the latest technology. In the last few years, SEO, Social Media and PPC have totally transformed due to innovations. This effective Digital Marketing Certification Training in Chennai from Softlogic will assist you in brushing up your skills and understand how these techniques function. You can gain a lot if your profile is in offline marketing but you are willing to migrate to online marketing.

Are you contemplating on starting your own business based on the website? Then comprehension of the digital scenario is mandatory. Once you complete this course, you would be able to produce lots of leads rapidly.

To be precise, whether you are a marketing professional who wants to stay creative and competitive, or a business development executive who want to identify new leads and develop customer relationships in several online platforms, or even a beginner/graduate who want to fill the shortage gap in the industries or a freelancer who want to earn more, digital marketing is the best career option. Even a BPO professional can make a career migration.

Future Scope of Digital Marketing

As an aspiring candidate you should understand that the online domain will give sufficient opportunities and let you to reap great benefits in the future. Online strategies and procedures are not going to fade. Various businesses in the future will decide to invest more in digital channels. Companies prefer digital marketing to conventional marketing. The rapidly growing digital marketing field is in great need of more professionals. You can fill this gap by getting trained from the Top Digital Marketing Training Institute in Chennai.

Need of Digital Marketing Training in Chennai

Digital marketing field is quickly progressing in India. Chennai is one of the important cities that is embracing Digital Marketing strategies for the purpose of promotions. Eventually, career-oriented people and business people are in requirement of digital marketing expertise. So digital marketing program is one of the most important trainings in the present scenario, Every business and organization is seeing it as an integral process.

Benefits Attached to Learning Digital Marketing From the Leading Digital Marketing Training Institute in Chennai

The digital marketing training offered by Softlogic prepares you to be an in-demand professional with the knowledge of updated trends in the industry. You will gain the in-trend jobs and get considerable income. Moreover, the digital marketing skills you get through our training assist your business to grow.

Job-Oriented Training

Digital marketing has emerged as a stable field with several jobs posted in jobsites. Many jobs are getting created annually in India alone. Softlogic understands the importance of digital marketing and provides in-depth training on this trending concept.

Practical Sessions

We will assist you practice the aspects you learn in the class. This provides you with a real-time exposure to how things function in the real world.

100% Placement Support

We endeavor to provide the candidates with 100% placement. We have tie-ups with several companies and we arrange interviews for you in those companies. We conduct mock interviews and regular technical reviews to help you prepare for a job.

Cutting Edge Strategies

You will learn all the cutting edge strategies in digital marketing through our meticulous training. The best practices of digital marketing will be imparted to you by our efficient trainers.

Digital Marketing Training Course Fee and Duration

Duration
Hours
Training Mode

Regular Track

45 – 60 Days

2 hours a day

Live Classroom

Weekend Track

8 Weekends

3 hours a day

Live Classroom

Fast Track

5 Days

6+ hours a day

Live Classroom

The course fee for digital marketing from the Best Digital Marketing Training Center in Chennai is moderate. You have the flexibility to pay it in two installments. Our help desk will help you in case you have any concerns with time, place and duration.

Digital Marketing Course Syllabus

Imparting the best knowledge is our commitment and we make you know the concepts in detail, That’s the reason we have framed our curriculum in an effective manner. Our syllabus provides comprehensive knowledge about the terms, methodologies, concepts, techniques, strategies and implementation for website promotion, running campaigns etc. The syllabus is updated regularly so that it meets the industry requirements.

MODULE 1: BASICS DIGITAL MARKETING 

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON PAGE OPTIMIZATION 

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt

MODULE 5: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS  

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)   

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)  

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS 

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 12: WEBMASTER TOOLS 

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE   

  • Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION 

  • Resume Preparation
  • Interview Question Preparation