Softlogic Systems - Placement and Training Institute in Chennai

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Digital Marketing Training in Chennai

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Prepare yourself for GenAI jobs through our Digital Marketing Training in Chennai. Learn to amplify organic leads with SLA’s Digital Marketing Certification Course.

Master various digital marketing concepts with our digital marketing course in Chennai, including segmentation, influencer marketing, media channels, KPIs, content, and customer experience. Gain proficiency in Google Ads, email marketing, content marketing, SEO, SMM, and SMO at our digital marketing training and placement center in Chennai.  

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What this Course Includes?

  • Technology Training
  • Aptitude Training
  • Learn to Code (Codeathon)
  • Real Time Projects
  • Learn to Crack Interviews
  • Panel Mock Interview
  • Unlimited Interviews
  • Life Long Placement Support

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Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.

Course Schedules

Course Syllabus

Course Fees

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Breakdown of Digital Marketing Training in Chennai Fee and Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
May 2025
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
May 2025
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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Syllabus of Digital Marketing Training in Chennai

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MODULE 1: BASICS DIGITAL MARKETING
  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
MODULE 3:
  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
MODULE 4: ON PAGE OPTIMIZATION
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
MODULE 5: OFF PAGE OPTIMIZATION
  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
MODULE 12: WEBMASTER TOOLS
  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
  • Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
  • Resume Preparation
  • Interview Question Preparation

Objectives of Learning Digital Marketing Training in Chennai

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Taking a digital marketing course helps you achieve several important goals:

  • Learn the Basics: Get a solid understanding of digital marketing terms and strategies.
  • Master SEO: Discover how to improve website rankings on search engines to attract more visitors.
  • Create Engaging Content: Learn to write and design content that captures attention and encourages action.
  • Use Social Media: Find out how to effectively use social media to build your brand and connect with customers.
  • Run Paid Ads: Understand how to set up and manage online ads to reach specific goals.
  • Analyze Data: Learn to use analytics tools to track and measure your marketing efforts.
  • Build Email Campaigns: Know how to create and send emails that keep customers engaged.
  • Improve User Experience: Learn ways to make websites easier to use, leading to more satisfied visitors

Reason to choose SLA for Digital Marketing Training in Chennai

  • SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
  • Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
  • Instructor led Online and Offline Training. No recorded sessions.
  • Gain practical Technology Training through Real-Time Projects.
  • Best state of the art Infrastructure.
  • Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
  • In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
  • Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
  • Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
  • Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
  • Panel Mock Interviews
  • Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
  • Unlimited Interview opportunities until you get placed.
  • 1000+ hiring partners.
  • Enjoy Lifelong placement support at no cost.
  • SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
  • Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to our Trainer about Digital Marketing Training in Chennai?Request a Free Callback

Highlights of The Digital Marketing Training in Chennai

What is Digital Marketing?

Digital marketing means using the internet and online tools, like social media and email, to promote and sell products or services. It helps businesses reach their audience and boost brand awareness and sales.

What are the reasons for learning Digital Marketing?

Learning Digital Marketing is beneficial because:

  • Job Opportunities: There are many growing job options in this field.
  • Affordable: It’s usually cheaper to reach customers online than through traditional methods.
  • Targeted: You can aim your marketing efforts at specific groups of people.
  • Trackable: You can easily measure how well your campaigns are working.
  • Versatile: These skills apply to many different industries and adapt to new trends.
  • Engagement: It lets you interact with customers in real time through online channels.
What are the prerequisites for learning Digital Marketing?

There are no mandatory prerequisites for learning digital marketing. However, having a basic understanding of computers and the internet is helpful. Familiarity with social media and a willingness to learn new tools and strategies can also enhance the learning experience.

Our Digital Marketing Training in Chennai is suitable for:

  • Students
  • Professionals seeking a career change
  • IT professionals aiming to enhance their skills
  • Enthusiastic programmers
  • Job Seekers
What are the course fees and duration?

The fees for our Digital Marketing Course may vary depending on the program level (basic, intermediate, or advanced) and the course format (online or in-person). On average, Online Digital Marketing Course Fees in Chennai range around 45,000 INR and the duration lasts for 3 months including international certification. For precise and up-to-date information on fees, duration, and certification, please contact our Best Digital Marketing Course directly.

What are some job roles related to Digital Marketing?

Job roles related to Digital Marketing include:

  • Digital Marketing Manager: Plans and runs digital marketing strategies.
  • SEO Specialist: Helps websites rank higher on search engines.
  • Content Creator/Writer: Produces content for websites and social media.
  • Social Media Manager: Handles a company’s social media accounts.
  • PPC Specialist: Manages paid online ads to attract customers.
  • Email Marketing Specialist: Designs and sends marketing emails.
What is the salary range for a Digital Marketer?

The digital marketer’s fresher salary in India with less than 1 year of experience to 6 years ranges from ₹2 lakhs to ₹4 lakhs with an average annual salary of ₹3.2 lakhs. The average salary for digital marketing is ₹10 lakhs per month in India for experienced professionals. Accelerate your skills in our digital marketing training in Chennai at SLA.

List a few Digital Marketing real-time applications.

Here are some practical uses of Digital Marketing:

Live Chat: Offering immediate customer support through chat on websites.

Social Media Ads: Running promotions on sites like Facebook and Instagram.

Email Campaigns: Sending targeted emails and newsletters.

Search Engine Ads: Displaying ads on search engines like Google.

Content Creation: Posting blogs, articles, and videos to attract and engage people.

Website Analytics: Tracking website traffic and user actions with tools like Google Analytics.

Who are our Trainers for Digital Marketing Training in Chennai?

Our Mentors are from Top Companies like:
  • Our Digital Marketing Training in Chennai is taught by experienced professionals who know public relations, media communications, and digital marketing inside out.
  • They bring real-world experience in managing various digital campaigns, including SEO and content marketing.
  • The training includes engaging learning methods such as real-life scenarios, case studies, and hands-on projects.
  • Trainers are skilled with online marketing tools, content management systems, social media, and analytics.
  • They help students identify digital marketing opportunities and develop effective strategies.
  • The program covers the latest tools and trends like Google Ads, Facebook Ads, programmatic buying, SEO, social media marketing, and web analytics.
  • Trainers offer valuable advice to help students build advanced skills and make informed career decisions.
  • They excel in project management and team collaboration.
  • Students gain a comprehensive understanding of digital marketing, from basic principles to advanced techniques.
  • Trainers are dedicated to helping students reach their full potential and succeed in the dynamic digital marketing field.
Want to Speak to our Trainer about Digital Marketing Training in Chennai?Request a Free Callback

What Modes of Training are available for Digital Marketing Training in Chennai?

Offline / Classroom Training

A Personalized Learning Experience with Direct Trainer Engagement!
  • Direct Interaction with the Trainer
  • Clarify doubts then and there
  • Airconditioned Premium Classrooms and Lab with all amenities
  • Codeathon Practices
  • Direct Aptitude Training
  • Live Interview Skills Training
  • Direct Panel Mock Interviews
  • Campus Drives
  • 100% Placement Support
Explore Offline Courses

Online Training

Interactive Quiz Website
Instructor Led Live Training! Learn at the comfort of your home
  • No Recorded Sessions
  • Live Virtual Interaction with the Trainer
  • Clarify doubts then and there virtually
  • Live Virtual Interview Skills Training
  • Live Virtual Aptitude Training
  • Online Panel Mock Interviews
  • 100% Placement Support
Explore Online Courses

Corporate Training

Blended Delivery model (both Online and Offline as per Clients’ requirement)
  • Industry endorsed Skilled Faculties
  • Flexible Pricing Options
  • Customized Syllabus
  • 12X6 Assistance and Support
Explore Offline Courses
Want to Master your Skills in Digital Marketing Training in Chennai?GET Free Consultation

Certifications

Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with an IBM Certification
Get an IBM certification through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.

Project Practices for Digital Marketing Training in Chennai 

Content Creation

Plan and make content for a brand, such as blog posts, social media updates, and videos. Use this content to attract and engage people.

Social Media Campaign

Run a campaign on social media. Create posts, interact with followers, and track how well the campaign is doing.

PPC Ads

Set up and manage ads that you pay for each click, like Google Ads or Facebook Ads. Write ad text, pick keywords, set budgets, and measure results.

Email Campaign

Create and send marketing emails. Design templates, write content, target different groups, and check how well the emails perform.

Market Research

Gather information about what customers want and how they behave. Use surveys or data to make recommendations.

Website Review

Analyze a website’s design and function. Suggest and make changes to improve user experience and increase sales or leads.

Influencer Campaign

Work with influencers to promote a brand. Choose the right influencers, manage their work, and check the campaign’s impact.

Analytics

Use tools to track and measure website and campaign performance. Create reports and suggest ways to improve based on the data.

Reputation Management

Improve and manage a brand’s online image. Monitor reviews, respond to feedback, and create positive content.

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The SLA way to Become
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Technology Training

Coding Practices
Realtime Projects

Placement Training

Aptitude Training
Interview Skills
CRM System Testing

Panel Mock
Interview

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Placement Support for a Digital Marketing Training in Chennai

Genuine Placements. No Backdoor Jobs at Softlogic Systems.

Free 100% Placement Support

Aptitude Training
from Day 1

CRM System Testing

Interview Skills
from Day 1

Softskills Training
from Day 1

Build Your Resume

Build your LinkedIn Profile

Build your GitHub
digital portfolio

Panel Mock Interview

Unlimited Interviews until you get placed

Life Long Placement Support at no cost

Unlock Career Opportunities with our Placement TrainingRequest a Free Callback

FAQs for
Digital Marketing Training in Chennai

Yes, digital marketing can be well-paid, especially if you have experience and skills in specific areas. Salaries depend on the job, location, and company, but many roles offer good pay and chances to move up.

We accept all sort of major payment methods like cash, credit cards (Visa, Maestro, Master card), Netbanking, etc

Please contact our course counselor by call or Whatsapp at +91 86818 84318. As an alternative, you can use our Website chat, Website form, or email us at [email protected]

Yes, digital marketing is a promising career with high demand due to the growing online presence of businesses. It offers diverse opportunities, creative challenges, and the potential for significant career growth in a rapidly evolving field.

The best skill in digital marketing is data analysis. Understanding and interpreting data allows you to optimize campaigns, measure performance, and make informed decisions to drive better results and achieve marketing goals effectively.

SEO (Search Engine Optimization) in digital marketing is the practice of improving a website’s visibility in search engine results. It involves optimizing content, keywords, and technical aspects to increase organic traffic and attract more visitors.

Digital marketing can be stressful because of tight deadlines, fast-changing trends, and pressure to perform. But it can also be exciting and rewarding, with creative challenges and chances for growth.

Definitely! We offer ongoing placement assistance to help candidates achieve their career goals. Contact our career advisor to arrange a free demo for the leading Digital Marketing course in Chennai, featuring placement support.

Yes, SLA offers IBM-accredited certifications upon successful completion of their Java Full stack developer training course.

The placement team at SLA enhances your job prospects by providing comprehensive support. Whether you’re a certified student looking to switch careers or entering the workforce for the first time, you’ll receive extensive assistance through our placement services. SLA offers the following premium services as part of our placement support:

  • Resume building
  • Career guidance and advising
  • Interview practice sessions
  • Career expos

Additional Information for
Digital Marketing Training in Chennai

Our Digital Marketing Training in Chennai has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our Digital Marketing course syllabus will teach you topics that no other institute will teach. Enroll in our Digital Marketing training to explore some innovative Top project ideas for the Digital Marketing.

Digital marketing will be greatly influenced by new technologies like artificial intelligence (AI) and machine learning. These tools will help create more personalized marketing and improve customer interactions. Innovations such as chatbots and voice search will keep changing how businesses connect with people, so marketers need to keep up with these changes.

With growing concerns about data privacy, digital marketers will face stricter rules for protecting customer information. Following regulations like GDPR and CCPA will be important, and marketers must be transparent about how they collect and use data. Keeping consumer trust will be crucial for successful marketing.

Future digital marketing will focus more on omnichannel strategies, which means providing a smooth and consistent experience across all channels, both online and offline. Connecting social media, email, and in-store experiences will be important for creating a unified brand presence and building customer loyalty.

Interactive content like augmented reality (AR), virtual reality (VR), and interactive videos will become more common in digital marketing. These engaging formats offer new ways to connect with audiences and create memorable experiences. As technology advances, marketers will have exciting new tools to make their content stand out.

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Digital Marketing Training in Chennai

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