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Digital Marketing Interview Questions and Answers
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Digital Marketing Interview Questions and Answers

Published On: April 1, 2021

Digital Marketing Interview Questions and Answers

Digital Marketing is the top growing field that improves online businesses and increases job opportunities for freshers and experienced people. We have listed here commonly asked interview questions and answers along with personalized questions and answers that help the students to ace the interviews of top companies.

Our Digital Marketing Training in Chennai enhances your career by improving your confidence and skills level to perform well in the companies. The following Digital Marketing Interview Questions and Answers help freshers and experienced candidates to clear interviews for obtaining top positions in big companies.

1. What is Digital marketing exactly?

Digital Marketing is trending marketing strategy that utilizes online and internet through digital technologies such as desktop, mobile phones, and other digital media to market products and services of a company.

It consists of various techniques such as SEO, SEM, Email Marketing, PPC, Link Building, and Affiliate Marketing.

2. What are the 4 P’s of Digital Marketing?

The 4 P’s of digital marketing are Product, Price, Promotion, and Place. It involves the marketing of any product or service online through internet facilities.

3. What are the 5 D’s of Digital Marketing?

Digital Marketing describes 5 main D’s that are Digital devices, Digital platforms, Digital media, Digital data, and Digital technology.

4. What are the important elements of digital marketing?

There are 8 important elements for doing a successful digital marketing plan as Online Advertising, Search Engine Optimization, Online Content and Blogging, Web PR, Social Media Management and Listening, Mobile Marketing, and Web Analytics.

5. Who is the founder of the Digital Marketing concept?

Digital Marketing is one of the parts of technology development and it is initiated by Ray Tomlinson as he sent the first email in 1971 for allowing people to send and receive through various machines.

6. What are the various types of Digital Marketing?

There are many different aspects of Digital Marketing. Six of them are very popular such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Social Media Marketing (SMM), and E-Commerce Marketing.

7. How do banks utilize Digital Marketing?

Digital Marketing generates brand awareness for promoting financial awareness to hard-to-reach people. Credit unions and banks are also using digital marketing campaigns to reach new markets and awareness generation, and corporate culture.

8. What are the main two categories of Digital Marketing?

Digital Marketing is categorized into two main categories as Inbound Marketing and Outbound Marketing. Inbound Marketing pulls interested customers and creates according to the customer requirements.

It is a part of content consumption that comprises natural processing such as social media, blog development, search engine, opt-in emails, and influencer marketing.

Outbound Marketing pushes interest regardless of customer desire and creates as per the product requirements. It disrupts content consumption through display ads, magazines, telemarketer scripts, billboards, and TV ads.

9. What kind of companies needs Digital Marketing?

Digital Marketing is essential nowadays as people are more into the internet through various technology devices. It is mainly involved in Law firms, Healthcare, Auto Dealerships, the Entertainment sector, moving enterprises, and the food sector.

10. What is mean by keyword in Digital Marketing?

Keyword is the term used in Digital Marketing to denote a word or words group that internet surfers used for performing searches in searching engine or search bar. Example: “Best IT Institutes in Chennai”. This keyword is very important in SEO as it involves traffic generation.

11. Define SEO

SEO (Search Engine Optimization) is the practice of increasing the quality and quantity of website traffic along with brand exposure through unpaid or organic search engine results.

12. What are the important steps of SEO?

There are four main steps involved in SEO practice as Keyword Search, Site Structure Organizing, Content Constructing, and On-Page Optimization.

13. Describe SEO tools.

There are many SEO tools to offer alerts and data of overall success and health of a website. It reveals the areas of opportunity by identifying the issues and weaknesses to prevent from ranking problems and earns visibility in SERPs (Search Engine Result Page).

14. List out some of the popular SEO tools

The popular SEO tools are Google Keyword Planner, SEMrush, GrowthBar, Screaming Frog, DeepCrawl, Woorank, Aherfs, Open Site Explorer, Majestic, Link Research Tools, Whitespark, Google Search Console, Advanced Web Ranking, and Authority Labs.

15. Why should we need SEO tools?

SEO tools are used to track the ranking of a website through conducting keyword research. It is also helpful for gaining insights about the competition to verify SEO efforts are paying off and solid ROI is generated for companies.

16. Is Google Analytics an SEO tool?

Google Analytics is a free digital analytics tool used to evaluate the value of the SEO process of a company through various measures and it has been used by 70% of websites on the internet around the world.

17. What are Meta Tags?

Meta tags are also referred to as Meta Description that provides Google and viewers the information of web page in search results. Meta Title Tag appears in the browser and acts as the title of a page and it should be less than 60 characters including space.

It is listed in the SERP listing and it encourages viewers to visit the page.

A Meta description contains a maximum of 155 characters that includes call to action like “learn more”, company name, and targeted keyword. It crawls in Google as Meta tags while indexing.

18. What is lead generation?

Lead generation is important in SEO for performing well-planned digital marketing. It is used to create interest in a product or service that generates a pipeline for sales.

It focuses on conversations and involves the collection of prospective customer contact information that includes name, email, contact number, and address to reach out in any way like email marketing or whitepapers or product videos.

19. Define conversion optimization

Conversion Optimization is the practice of determining a site to increase its ratio of converting visitors into prospective customers by motivating the purchase of a product or service. Conducting A/B testing helps the execution of two different web pages with altered content or design to see which brings more conversation.

20. Why are image alt tags essential?

Image alt tags are alternative texts to display for people who have trouble viewing images of web pages. It is also a process of converting them into text-to-audio for the audience who depends on audio service via the internet.

It helps the viewers to know what the image represents is actually by improving user experience that will be effective for SEO campaigns.

21. What is schema markup?

Schema markup is a code or semantic vocabulary that to place on a website to help the search engines to return more useful insights for users. It generates enhanced descriptions also referred to as rich snippets for making them appear in search results.

22. What is Information Architecture?

Information Architecture is the thing that helps the business owners to organize the pages of a website through interlinks. It impacts page ranks and the internal links should be very strong and strategic and the site should be linked from the home page is considered as important.

23. Define SMO

SMO is Social Media Optimization that enables the network to manage and grow an online presence and organization’s message. It can be used to increase awareness of new products and services that connect with prospective customers.

24. Define SMM

Social Media Marketing is the thing used in social platforms to promote a product or service offered by a website. It is popular for practitioners and researchers to perform e-marketing and digital marketing.

25 .Explain the difference between SMM and SMO?

SMO refers to on-page modifications on a website while SMM refers to activities that take place outside of a website. SMO is the way to encourage SMM activities by bringing viewers to a website.

26. List out some popular apps of Social Media Marketing

The popular SMM apps are Facebook, YouTube, WhatsApp, WeChat, Intstagram, TikTok, Twitter, LinkedIn, and Telegram.

27. Define SEM

SEM is one of the digital marketing strategies used for increasing the visibility of a website in search engine result pages (SERPs) and it is also referred to as paid search or pay per click (PPC)

28. What is the difference between SEO and SEM?

The main difference between SEO and SEM is the focusing that optimizes a website to obtain traffic from organic search results. SEO is organic and SEM is both organic and paid search.

29. What are the types of SEM?

There are many types in SEM such as PPC/CPC, Retargeting, Geotargeting, Mobile Search Advertising, Enhanced campaigns, AdWords, Bing Ads, and PLAs (Product Listing Ads).

30. What are the benefits of SEM?

The user can reach customers instantly through the SEM process along with the benefits of increasing the brand awareness, generate Geo-Targeted Search Ads, Implement Ads effectively and quickly, Focus the right audience, increase the page traffic, pay only as per action, and competitor-related keywords.

31. What are the places keywords can be used for optimizing the site ranking?

To increase page ranking, keywords can be applied in Website URL, Website Title, Web Page Content, Body Text, Meta Tag, and Headlines.

32. What are the three major techniques of SEO?

SEO can be done in three different techniques as White hat SEO, Black hat SEO, and Grey hat SEO. White hat SEO is the popular of all as it utilizes methods to improve the search engine rankings of a site as per the search engine guidelines. It uses high-quality content, website HTML optimization, restructuring, and link acquisition.

It brings long-lasting growth in rankings. Black hat SEO is the utilization of weaknesses of search engine algorithms for getting a high ranking. It does not follow search engine guidelines and it will be done through keyword stuffing, hidden text, link spam, and hidden link. It has short-lasting growth and the result will always be unpredictable. Grey hat SEO combines both techniques and it transforms as per trends and scope.

33. What is Google AdWords Remarketing?

Google AdWords Remarketing is a popular targeted marketing strategy that helps marketers to approach visitors to convert them into customers. It helps in targeting the right people at the right time with the right Ad. It increases the conversion rate by making familiar with the brand to bring prospective customers.

34. How to increase the conversion rates for a website?

Conversion rates will be increased by testing website elements such as landing page through functionality, style of the pages, and layout of a page.

35. What is direct marketing?

Direct Marketing is to reach customers by communicating with them through various mediums like emails, pamphlets, flyers, catalogs,  postal mails, and so on. It helps the companies to approach customers directly for product selling or service usage.

36. What is branding?

Branding is the strategy that advertisers wish to expose the brand to websites and applications for reaching a boundless audience. It can be done through YouTube Ads, Custom Ads, Display target Ads, and Remarketing, and so on.

37. What is AMP?

AMP is the abbreviation of Accelerated Mobile Pages that make fast mobile pages and it is the project of Twitter and Google. It is an open-source library to help in developing a lightweight and fast-loading web page.

It allows marketers to create mobile-friendly web pages that support various platforms and provide compatibility to access from any device.

38. What is KPI and how can you use it in social media reporting?

KPI is a Key Performance Indicator and it can be used as Reach, Engagement, Leads, Conversion, Likes, Shares, Traffic data, Active Followers, and Brand Mentions.

39. Define CTR and how do you calculate it?

CTR is the abbreviation of Click-through rate that produces the number of visitors who have viewed your promotion of a website and it is calculated as CTR = Number of Snap/Number of impressions * 100.

40. Define Adwords and AdSense

AdWords allows marketers to advertise on Google’s network and AdSense allows publishers to reserve space for AdWords on a website.

41. Define Do-Follow and No-Follow

Do-Follow is a link that enables the search engine to follow the link to reach a website and provide link juice and backlinks.

No-Follow is also a link that instructs the search engine bots for not influencing the hyperlink to affect target ranking in the search engine index. It is used to reduce the effectiveness of search engine spam by improving the quality of search engine results.

42. How will you stay updated with digital marketing trends?

As digital marketing is a dynamic field and it is very important to be stay updated through relevant blogs, podcasts, books, and webinars. It can be better to use popular resources such as Social Media Examiner, WordStream, Neil Patel Blog, and Mashable.

43. What is important: The number of engagements or the number of followers?

Social Media Marketing does not depend on the number of followers but the conversion of these followers into buyers by boosting the business and it is important to increase engagements for a site.

44. What is your strategy to increase the rank of keywords?

Content Marketing and Some of the main SEO processes such as keyword search, competitor analysis, content conceptualization, and keyword optimization are the important factors for increasing the ranking of keywords.

45. What are the trending Digital Marketing channels?

Some popular digital marketing trends are voice search, smarter chat, augmented and virtual reality marketing, engagement-based email marketing, live videos, content personalization, and browser push notifications.

46. What are the off-page SEO tools that can be used for backlinks?

Some of the popular SEO tools that are used for backlinks are Ahref, Ravan, backlink watch, and SEMrush.

47. Explain about viral marketing?

Viral marketing is the trending digital marketing strategy that utilizes social networks to promote a service or product as the flow of information spreading through customers and visitors.

48. What are the best approaches to structure a marketing budget?

Some of the popular approaches used to implement a market budget are calculating the marketing budget and align the marketing goal with the company’s strategic goal. It is used to identify the marketing budget to develop a detailed marketing plan to support the strategy.

49. How can you bring digital traffic to a site instantly?

Social media posts are playing an important role to make immediate website traffic. It includes giveaways, contests, promotions, and time-sensitive material. Lead generation through engagement and responses to customer queries are also the best way for creating digital traffic effectively.

50. How can you prove that online marketing is effective than offline marketing?

Online marketing is considered the best than offline marketing as the marketer can reach a large audience and expand geo-locations easily and all the information will remain online for anytime access. It is powerful as the marketer interacts with customers easier and effective and brings better ranking for a website.

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