With the increase in digitalization, no organization would survive without digital marketing. So, now is the best time to be an expert in digital marketing. So, our Digital Marketing Course in OMR is your best shot at becoming an expert in digital marketing. Our Digital Marketing Training Institute in OMR has experienced trainers along with modern and up-to-date syllabus and curriculum. All we require is curious students who will fill that void and experience the best learning in our institute. So join our Digital Marketing Training with certifications & placements to get the best learning experience you’ve ever experienced.
Digital Marketing Training in OMR
5.00
(5478)
Download Digital Marketing Training in OMR Syllabus PDF
DURATION
3 months
Mode
Live Online / Offline
EMI
0% Interest
Let's take the first step to becoming an expert in Digital Marketing Training in OMR
Click Here to Get Started
100% Placement
Assurance
What this Course Includes?
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
Want more details about the Digital Marketing Training in OMR?
Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.
Course Schedules
Course Syllabus
Course Fees
or any other questions...
Breakdown of Digital Marketing Training in OMR Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
October 2024
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
October 2024
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
Learn More
Syllabus for The Digital Marketing Training in OMR
Download Syllabus
MODULE 1: BASICS DIGITAL MARKETING
1
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
2
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3:
3
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
MODULE 4: ON PAGE OPTIMIZATION
4
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- txt
MODULE 5: OFF PAGE OPTIMIZATION
5
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
6
- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
7
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
8
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
9
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,
- Hashtags
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
10
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Google Plus
- Tools & Techniques
- Google + Groups
- Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
11
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
MODULE 12: WEBMASTER TOOLS
12
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
13
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
14
- Resume Preparation
- Interview Question Preparation
Objectives of Learning Digital Marketing Training in OMR
Download Syllabus
Our Digital Marketing Training in OMR is one of the few institutes out there that has the best and up-to-date syllabus for any digital marketing course out there. The components of the syllabus are explored briefly below:
- The course begins with basic topics like Introduction to digital marketing, types of digital marketing, visitor’s engagement etc to get inexperienced students accustomed to the course.
- The course then moves onto topics like Search Engine Optimization (SEO), Indexing, Crawling, On-page Optimization, Off Page Optimization etc.
- The course finally moves onto some of the advanced topics like SEM, Social Media Optimization, Social Media Marketing, Google Web Analytics etc.
Reason to choose SLA for Digital Marketing Training in OMR
- SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
- Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
- Instructor led Online and Offline Training. No recorded sessions.
- Gain practical Technology Training through Real-Time Projects.
- Best state of the art Infrastructure.
- Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
- In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
- Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
- Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
- Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
- Panel Mock Interviews
- Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
- Unlimited Interview opportunities until you get placed.
- 1000+ hiring partners.
- Enjoy Lifelong placement support at no cost.
- SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
- Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to a Trainer about Digital Marketing Training in OMR?Request a Free Callback
Highlights of The Digital Marketing Training in OMR
What is Digital Marketing?
1.
Digital marketing is about using the internet and digital tools to advertise things like products, services, or brands. It includes many different ways to reach and interest certain groups of people on various online platforms and gadgets.
What are the reasons for learning Digital Marketing?
2.
- Global Reach: With digital marketing, businesses can connect with people all around the world, breaking down distance barriers and growing their customer base beyond local areas.
- Measurable Results: Digital marketing tools give detailed information about how well campaigns are doing, like how many people visit a website, how many make a purchase, or how engaged they are. This helps marketers understand what’s working and what needs changing.
- Targeted Advertising: Digital marketing lets businesses aim their ads at specific groups of people based on things like age, interests, habits, and where they live. This ensures that the right people see the ads.
- Personalization: Digital marketing allows marketers to tailor content and messages to fit each person’s interests and behaviors. This makes interactions with customers more meaningful and interesting.
What are the prerequisites for learning the Digital Marketing Training in OMR?
3.
- Basic Computer Skills: It’s important to know how to use computers, go online, and use different software for digital marketing.
- Communication Skills: Writing and speaking well are important for making interesting content, talking with people on social media, and getting marketing messages across effectively.
- Analytical Skills: Being able to understand data, figure out what it means, and use it to make digital marketing better is really important for making smart decisions.
Our Digital Marketing Training Course is suitable for:
- Students
- Job Seekers
- Freshers
- IT professionals aiming to enhance their skills
- Professionals seeking career change
- Enthusiastic programmers
What are the course fees and duration?
4.
The Digital Marketing course fees depend on the program level (basic, intermediate, or advanced) and the course format (online or in-person).On average, the Digital Marketing course fees come in the range of ₹45,000 to ₹50,000 INR for 3 months, inclusive of international certification. For some of the most precise and up-to-date details on fees, duration, and certified Digital Marketing certification, kindly contact our Best Placement Training Institute in Chennai directly.
What are some of the jobs related to Digital Marketing?
5.
The following are some of the jobs related to digital marketing:
- Digital Marketing Specialist
- Social Media Manager
- Content Marketer
- SEO Specialist
What is the salary range for the position of Digital Marketing Specialist?
6.
The Digital Marketing Specialist freshers salary typically with less than a couple of years of experience earn approximately ₹3-4 lakhs annually. For a mid-career Digital Marketing Specialist with around 4 years of experience, the average annual salary is around ₹5.2 lakhs. An experienced Digital Marketing Specialist with more than 7 years of experience can anticipate an average yearly salary of around ₹8.5 lakhs. Visit SLA for more courses.
List a few real time Digital Marketing applications.
7.
Here are several real-time digital marketing applications:
- Social Media Campaign Management
- Search Engine Optimization Audit
- Pay-Per-Click Advertising Campaign
- Email Marketing Automation
Who are our Trainers for The Digital Marketing Training in OMR?
Our Mentors are from Top Companies like:
The following are our trainer’s profile for the Digital Marketing Course:
- Our Digital Marketing instructors possess deep expertise in public relations, media communications, and various aspects of digital marketing.
- Our trainers are seasoned professionals with a thorough understanding of the marketing landscape’s dynamics, having overseen diverse digital campaigns, from SEO to content marketing.
- With hands-on experience in various online marketing tools, content management systems, social media platforms, and analytics, our trainers create a stimulating learning environment by integrating real-time scenarios and encouraging case studies and projects.
- They help students recognize digital marketing opportunities and suggest efficient strategies to leverage them.
- Our trainers stay updated on advertising platforms like Google Ads, Facebook Ads, programmatic buying, SEO, social media marketing, online reputation management, and web analytics.
- Our trainers provide quality guidance to help learners develop advanced digital marketing skills and make informed career choices.
- With strong project management skills and the ability to collaborate effectively with teams, they ensure students build a comprehensive understanding of the digital marketing ecosystem.
- Dedicated to maximizing students’ potential and preparing them for the dynamic job market, our trainers are committed to excellence in education.
Want to Speak to a Trainer about Digital Marketing Training in OMR?Request a Free Callback
What Modes of Training are available for Digital Marketing Training in OMR?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
Want to Master your Skills in Digital Marketing Training in OMR?GET Free Consultation
Certifications
Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with an IBM Certification
Get an IBM certification through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.
Project Practices for The Digital Marketing Training in OMR
Content Marketing Performance Analysis
Evaluate the effectiveness of content marketing efforts across various channels (e.g., blog, social media, video) using metrics such as traffic, engagement, and lead generation.
Conversion Rate Optimization (CRO) Testing
Design and implement A/B or multivariate tests to improve conversion rates on landing pages, product pages, or checkout processes.
Social Media Advertising Campaign
Strategize, execute, and refine social media advertising campaigns on platforms like Facebook, Instagram, or LinkedIn.
Customer Persona Development
Create detailed customer personas based on market research and data to better understand target demographics, interests, pain points, and buying behaviors, guiding marketing campaigns and content strategies.
Competitor Analysis and Benchmarking
Analyze competitors’ digital marketing strategies to identify strengths, weaknesses, opportunities, and threats.
Email Marketing Campaign Optimization
Review and enhance an existing email marketing campaign by analyzing open rates, click-through rates, and conversions.
Google Analytics Implementation and Analysis
Set up Google Analytics for a website and analyze key metrics such as traffic sources, user behavior, conversion funnels, and audience demographics to inform data-driven marketing decisions.
Website Optimization Audit
Conduct an audit to enhance website user experience and boost conversion rates. Identify improvement areas such as site speed, mobile responsiveness, navigation, and placement of calls-to-action.
Social Media Content Calendar Creation
Develop a detailed content calendar for social media platforms like Facebook, Instagram, Twitter, and LinkedIn, outlining content themes, posting schedules, and engagement strategies.
Learn Digital Marketing Training in OMR with Real-time ProjectsRequest a Free Callback
The SLA way to Become
a Digital Marketing Training in OMR Expert
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
100%
IT Career
Google Reviews
Rating
4.8
1,053 Google reviews
Hari Krishnan
I am from Mechanical background. I have no command over programming before joining SLA Such a wonderful place to learn and achieve your goals.Having wonderful…
Click here for Full Review
Venkatesh
I joined SLA for python course one year back, and i got selected as software developer with decent salary, with after one year of experience,…
Click here for Full Review
Aswin Pandiyan
It's my genuine review i searched many institutes to do software testing course and finally landed in SLA. My counselor Bala backed me and my…
Click here for Full Review
Ganesan Vasu
I'm from non-IT background, but always wanted to be in IT, SLA make my dream true and I don't know how many will see this…
Click here for Full Review
Discover What Our Students Have To Say
See More ReviewsPlacement Support for a Digital Marketing Training in OMR
Genuine Placements. No Backdoor Jobs at Softlogic Systems.
Free 100% Placement Support
Aptitude Training
from Day 1
Interview Skills
from Day 1
Softskills Training
from Day 1
Build Your Resume
Build your LinkedIn Profile
Build your GitHub
digital portfolio
Panel Mock Interview
Unlimited Interviews until you get placed
Life Long Placement Support at no cost
Unlock Career Opportunities with our Placement TrainingRequest a Free Callback
FAQs for
The Digital Marketing Training in OMR
How many branches does SLA have?
1.
SLA has two branches in K.K. Nagar and Navalur, OMR.
What is special about SLA’s OMR branch?
2.
SLA’s OMR branch is situated in the middle of OMR’s IT hub, which gives students ample credibility and opportunities when it comes to placements and internships.
How much interest does SLA give for EMI?
3.
SLA gives 0% interest for EMI.
What kinds of payment methods does SLA accept?
4.
Cheques, cards, cash, and all types of digital UPI, are some of the types of payments that SLA accepts.
Does SLA have experienced trainers?
5.
Yes, SLA’s trainers are highly equipped and experienced in the field of IT and in the field of teaching as well.
What are the main digital marketing tools I should know?
6.
You should know Google Analytics for tracking website data, SEMrush for keyword research and analyzing competition, Hootsuite for managing social media, Mailchimp for email marketing, and WordPress for content management.
How can I make my website’ visibility more on search engines?
7.
To improve search engine visibility, focus on keyword research, optimize page titles, descriptions, and headings, create high-quality content, get backlinks from trustworthy sites, and ensure your website is mobile-friendly and loads quickly.
What metrics should I keep an eye on to measure my digital marketing campaigns’ success?
8.
Track website traffic sources, conversion rates, click-through rates, engagement on social media, email open rates, unsubscribe rates, growth of social media followers, and return on investment (ROI).
How can I create interesting content for social media?
9.
To create engaging social media content, understand your audience’s interests, use visuals like images and videos, tell stories, ask questions, run polls, share user-generated content, and maintain a consistent posting schedule with a mix of promotional and informative content.
What are the best strategies for successful email marketing campaigns?
10.
Effective email marketing campaigns involve building a quality email list, segmenting subscribers based on demographics and behaviors, personalizing content, using compelling subject lines, sending emails at optimal times, and testing different elements for improvement.
Additional Information for
The Digital Marketing Training in OMR
Our Digital Marketing Training in OMR has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our Digital Marketing course syllabus will teach you topics that no other institute will teach. Enroll in our Digital Marketing training to explore some innovative Top project ideas for the Digital Marketing.
1.
How Digital Marketing came into existence?
- Early Internet Adoption: The internet became accessible to Indians in the mid-1990s, but widespread usage didn’t happen until the early 2000s when affordable plans and devices became available.
- E-commerce Emergence: E-commerce platforms like eBay India (2000) and later Flipkart (2007) boosted digital adoption, leading businesses to advertise online.
- SEO and SEM Growth: Businesses began investing in SEO and SEM to improve visibility on search engines like Google, kickstarting tailored digital marketing strategies.
- Social Media Rise: Social media platforms such as Orkut, Facebook, and Twitter gained popularity, transforming engagement and becoming crucial for marketing.
- Mobile Revolution: The 2010s witnessed a surge in smartphone adoption and affordable data plans, leading to mobile-centric marketing strategies.
- Government Initiatives: Initiatives like Digital India (2015) aimed to
- increase digital literacy, providing opportunities for businesses to leverage digital platforms.
- Content Marketing: Increasing consumption of digital content, especially videos on platforms like YouTube and TikTok, led to a rise in content marketing.
- Regional Language Focus: Marketers started creating content in regional languages to reach diverse audiences beyond major cities.
- Data Analytics and Personalization: Advancements in data analytics enabled personalized marketing campaigns based on consumer behavior and preferences.
Related Blogs for
The Digital Marketing Training in OMR
Digital Marketing Specialist Salary in Chennai
Published On: September 21, 2024
Introduction A Digital Marketing Specialist focuses on creating and executing online marketing strategies to enhance…
Top 20 Digital Marketing Interview Questions and Answers
Published On: April 1, 2021
Digital Marketing Interview Questions and Answers Digital Marketing is the top growing field that improves…