Best SMO Training in Chennai

Best SMO Training in Chennai

Best SMO Training in Chennai & SMO Training Institute in Chennai

SMO (Social Media Optimization)’s aim is to contribute to the visibility of the website.SMO is associated with SEO but there are some differences in these two concepts. Enroll for SMO Training in Chennai from Softlogic to understand these differences and to become an SMO expert. Learn this trending concept right from scratch to accomplish the needed web traffic or to bring more attention of the web users through social media. Here our SMO experts will impart knowledge on how to perform SMO practically. They will also help in gaining thorough knowledge on the implementation of latest SMO tools and trends for the purpose of promoting products or services.

Overview of SMO

SMO is an art of gaining free traffic to your website through prominent social media networks including Facebook, Twitter, LinkedIn, YouTube etc. This is done by various social activities to drive free traffic from the sources other than the search engines. When SMO and SMO are used together it will lead to several benefits. Softlogic’s SMO Course in Chennai offers comprehensive knowledge of the latest technologies and strategies of SMO.

Prerequisites for learning SMO from the leading SMO Training Institute in Chennai

You should have good grasp of basic social media, However, we teach from the fundamentals. One of the advantages of SMO is that these skills are non-technical in nature. The skills can be gained with the passage of time and at your own pace.

  • The candidate should possess fundamental computer skill
  • Fundamental knowledge to use Internet
  • Good knowledge of written English
  • Should possess basic understanding of social website
  • Should possess knowledge in marketing

Who can take up SMO Classes in Chennai?

  • Aspiring candidates wishing to carve their career in SMO domain
  • Any graduate//Diploma
  • Any IT professional
  • Entry level SMO executives
  • Business people
  • Entrepreneurs
  • Homemakers, etc.

SMO Training Course Fee and Duration

The course fee for SMO Certification Training in Chennai is moderate and you have the option to pay it in two installments. Suppose you have any issues regarding time, venue and duration, you can consult our help desk for more clarity

Training Mode

Regular Track

45 – 60 Days

2 hours a day

Live Classroom

Weekend Track

8 Weekends

3 hours a day

Live Classroom

Fast Track

5 Days

6+ hours a day

Live Classroom

This is an approximate course fee and duration for SMO Training. Please contact our team for current SMO Training course fee and duration.

SMO Training Course Syllabus

The syllabus for SMO is carefully drafted so that the candidate can have a thorough understanding of this powerful concept. We update the syllabus from time to time so that it is not only the fresh but also the best.  We also ensure that it meets the current industry standards.


  • Introduction to Social Media and network Channels
  • Facebook Account Setup
  • Initial Setup Facebook Fan Page
  • Increase Facebook Friends
  • Create Facebook Photo Album
  • Facebook Video Uploads
  • Join Group and Interaction
  • Increase Post Likes, Comment & Shares
  • Design facebook Cover Page
  • Weekly Status Updates
  • Facebook Photo Album
  • Facebook Video Uploads
  • Facebook Campaign Creation & Management
  • Third Party Tool Integration


  • Twitter Account Setup
  • Twitter Page Creation
  • Twitter Regular Updates
  • Design Twitter Background Image
  • Twitter Account Creation
  • Custom Twitter Background


  • Linkedin Profile Creation
  • Regular Updates
  • Monthly Linkedin Profile Updates
  • Join Group and Interaction
  • Add Connections
  • LinkedIn Personal Profile
  • LinkedIn Company Page Creation
  • LinkedIn premium account


  • Google+ Account Set-Up
  • Creation of Google+ Brand Page
  • Google +1 Votes on Posts
  • Google+ Followers
  • Post Regular Updates
  • Join Community and Interaction
  • Design Google+ Cover Image
  • Response Management
  • Create brand page


  • Pinterest Account Creation
  • Create Board
  • Uploading Pins on Boards
  • Pinterest Followers
  • Following Relevant Pinners
  • Re-pinning of Relevant Content
  • Sourcing of Pin Board Content
  • Pinterest Profile Content Writing
  • Pinboard Creation


  • Youtube Channel Creation
  • Upload Videos with Keywords & Content
  • Promote Videos and Increase Viewers?
  • YouTube Channel Creation
  • YouTube Channel Custom Background
  • YouTube Channel Profile Content Writing
  • Submission of Client Provided Videos


  • Stumbleupon Profile Creation
  • Increase Followers
  • Bookmark Targeted Landing Pages


  • Overview of Social Media Marketing
  • Benefits of Social Media Marketing
  • Latest Stats and Trends about Social Media (Global & India)
  • Orientation to Facebook Brand Pages

1. Implementing Facebook Marketing Strategy

  • Facebook engagement Overview
  • Facebook Applications for Fan Growth and Engagement
  • Creating Brand Ambassadors on Facebook
  • From Objectives to ROI
  • Competitive Research
  • Demographics Research
  • Analysing Customer Interest
  • Strategy Presentation by Participants

2. Facebook Advertising

  • Types of Facebook Ads ( Objectives)
  • Increasing CTR
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Budget and Bid Analysing

3. Twitter

  • Implementing Twitter Marketing Strategy
  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Career Opportunities of SMO

SMO is effective and is an in-demand concept. Our SMO Course in Chennai provides you the opportunity to work under established internet marketing companies. You can commence your own business and grow it as per the industry requirements. By opting for SMO, there is a great chance to earn in this competitive world. You can work on several social media projects that are outsourced by lot of companies. You can also earn by forming blog. In fact, SMO Training in Chennai will provide you with the needed knowledge.

Job profiles of SMO

At present, every company has their own social media profile and is promoting their brand worldwide for an increased outreach. Hence there arises a huge market for social media optimization analyst, social media optimization manager, social media optimization consultant etc.

Importance of SMO

SMO can ascertain a powerful web presence for your business. It enhances the brand visibility.

SMO raises the chance of reaching a niche audience. It lets you in positioning your brand to the customers according to their own terms. Your customers can contact you anywhere due to accessibility by means of mobile, video and audio.

SMO is appropriate for traffic generation which lets you to reach customers worldwide through the social media channels

It is applied for lead generation besides branding and developing a buzz

Synchronization of SEO with search engine marketing assists in enhancing the ranking on search engines, This is due to the reason that search engines obtain data from media channels including Google.

Job description of an SMO specialist:

They not only generate but also edit and publish content

They optimize the pages of the organization

The make enhancements by evaluating suitable social data

They co-ordinate with other departments to control reputation and co-ordination of actions

Future/Scope of SMO

SMO has an amazing future and it is becoming the mainstream of each business. SMO is essential for any business to associate with its customers and raise its reach. At present, several companies hire freshers and experienced people who have good knowledge of SMO. Companies are constantly searching for SMO professionals who can assist them in achieving their business objectives by means of social media with powerful marketing and branding strategies. Softlogic will prepare you for jobs in such a way that you will attend the interviews with confidence.