Our SMO Training Institute in Chennai provides a comprehensive learning experience to master the strategies and techniques for improving a brand’s presence on social media platforms. Covering various aspects such as content creation, community engagement, social media analytics, and advertising, our courses offer hands-on practice and real-world projects. Whether you’re a digital marketer, social media enthusiast, or business owner, our SMO Course in Chennai equips you with the skills to effectively leverage social media, drive engagement, and build a strong online presence. Join us to enhance your SMO skills and excel in the dynamic field of social media marketing. Explore our SMO Course with Certifications and Placements for a rewarding career.
SMO Training in Chennai
4.90
(18325)
DURATION
2 Months
Mode
Live Online / Offline
EMI
0% Interest
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What this Course Includes?
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
Want more details about the SMO course?
Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.
Course Schedules
Course Syllabus
Course Fees
or any other questions...
Breakdown of SMO Course Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
September 2024
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
September 2024
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Syllabus for The SMO Course
Download Syllabus
Introduction to SMO
1
❖ Introduction to SMO
❖ Brief history of SMO
❖ What is SMO?
❖ Why is SMO important?
❖ What benefits does SMO have?
❖ What is SMO Gererally do?
❖ Why to choose SMO?
❖ Software architecture of SMO
❖ Advantages of SMO
❖ SMO features SMO market
❖ Comparing SMO with other Technology
❖ Terms and acronyms
Search engines
2
❖ What are the search engines?
❖ How search engines work
❖ Major functions of a search engine
❖ What are keywords?
❖ Different types of keywords
Social media marketing
3
❖ What is social media?
❖ Understanding the existing Social Media paradigms & psychology
❖ How social media marketing is different than others
❖ Forms of Internet marketing
❖ Extended with Example
❖ Useful of Internet Marketing
❖ Extended with Example
Facebook marketing
4
❖ Understanding Facebook marketing
❖ Creating Facebook page
❖ Uploading Contacts for invitation
❖ Exercise on fan page wall posting
❖ Increasing fans on fan page
❖ How to do marketing on fan page(with example)
❖ For engagement
❖ Important Apps to do fan page marketing
❖ Facebook advertising
❖ Best practices for facebook advertising
❖ Understanding facebook best practices
❖ Understanding edgerank & art of engagement
Video Marketing
5
❖ Understanding Video-campaign
❖ Creating First Video Marketing
❖ Expanded – In detail with Example
❖ Importance of Video Marketing
❖ Benefits of Video Marketing
❖ Uploading videos on video marketing website
❖ Using youtube for business
❖ Developing youtube video Marketing Strategies
❖ Bringing visitors from youtube video to your website
❖ Creating video Adgroups
❖ Targeting options
Mobile Marketing
6
❖ Understanding Mobile Devices
❖ Mobile Marketing & Social Media
❖ Mobile Marketing Measurement & Analytics
❖ Fundamental of Mobile Marketing
❖ Key Industry Terminilogy
❖ Creating Mobilewebsite through WordPress
❖ Using tool to create Mobile Website
❖ Extended-in-detail with Example
❖ Using tool to create Mobile App
❖ Extended-in-detail with Example
❖ Advertising on mobile(App & Web)
❖ Extended-in-detail with Example
❖ Targeting Ads on App
❖ Extended-in-detail with Example
❖ targeting Ads via Location
❖ Extended-in-detail with Example
❖ Targeting Ads Via SeachEngine
❖ Extended-in-detail with Example
❖ Content Marketing on Mobile
❖ Extended-in-detail with Example
❖ Mobile st Mobile strategy-segmentations option targeting and differentiation
❖ Extended-in-detail with Example
❖ Mobile Marketing Mix
❖ Extended-in-detail with Example
❖ SMS Marketing
❖ Extended-in-detail with Example
❖ Creating Mobile Application
❖ Extended-in-detail with Example
❖ Uploading Mobile App in Android and iOS
❖ Extended-in-detail with Example
❖ Testing of Function
❖ Extended-in-detail with Example
Google Analytics
7
❖ Introduction to Google Analytics
❖ How Google Analytics works
❖ Understanding Google Analytics Account Structure
❖ Understanding Google Analytics Insight
❖ Extended-in-detail with Example
❖ Understanding cookie Tracking
❖ Extended-in-detail with Example
❖ Types of cookie tracking used by Google Analytics
❖ Extended-in-detail with Example
❖ Starting with Google Analytics
❖ Extended-in-detail with Example
❖ How to set up analytics acoount
❖ Extended-in-detail with Example
❖ How to add analytics code in website
❖ Extended-in-detail with Example
❖ Understanding Goals and conversion
❖ How to set up goal
❖ Understanding different types of Goals
❖ Creating first display campaign
❖ Understanding bounce & bounce rate
❖ Difference between exit rate & bounce rate
❖ How to reduce bounce rate
❖ How to set funnels in goals
❖ Extended-in-detail with Example
❖ Importance of funnels
❖ How to integrate adwords & analytics account
❖ Benefits of integrating adwords & analytics
❖ Extended-in-detail with Example
❖ Measuring performance of marketing campaigns Via Google Analytics
❖ Extended-in-detail with Example
❖ What is link tagging
❖ How to set up link tagging
❖ Extended-in-detail with Example
❖ Understanding Filters and Segments
❖ Extended-in-detail with Example
❖ How to fill Filters & Segments
❖ Extended-in-detail with Example
❖ How to view customized reports
❖ Extended-in-detail with Example
❖ Monitoring Traffic Sources
❖ Extended-in-detail with Example
❖ Monitoring Traffic Behaviour
❖ Extended-in-detail with Example
Online Advertising
8
❖ What is Online Advertising
❖ Types of Online Advertising
❖ Display Advertising
❖ Banner ads
❖ Rich media ads
❖ Pop ups & Pop under ads
❖ Contextual Advertising
❖ In text ads
❖ In Image ads
❖ In video ads
❖ In page ads
❖ What are payment module
❖ Companies that provide online advertising solution
❖ Tracking & Measuring ROI of online adv.
Email Marketing
9
❖ What is Email Marketing?
❖ How Email works?
❖ Challenges faced in sending buld messages
❖ How to overcome these challenges
❖ Types of Email Marketing- Opt-in & bulk emailing
❖ What is Opt-in Email Marketing?
❖ Setting up Email Marketing account
❖ Best platform to do Opt-in Email Marketing
❖ Setting up lists & web form
❖ Creating a broadcast Email
❖ What are auto responder?❖ How to do bulk Emailing?
❖ Best practices to send bulk Email
❖ Trick to land in inbox instead of spam folder
❖ Top Email Marketing Software’s & a glimpse of how to use them
❖ Improving ROI using A/B Testing
❖ Extended-in-detail with Example
Ecommerce
10
❖ What is Ecommerce ?
❖ Top Ecommerce website around the world & it’s scenario in India
❖ Difference between Ecommerce Software & Shopping cart Software
❖ Payment Gatewy, Merchant accounts & Logistics for physical goods
❖ Integrating Woocommerce & setting up an Ecommerce store on WordPress
❖ Affiliate Marketing by promoting products which look like an Ecommerce Store
❖ Case Study on Ecommerce website
❖ How to do Google products listing Ads(PLA) for Ecommerce Website
❖ How to do SEO for an Ecommerce Website
❖ Quttera
❖ Webroot
❖ Sucuri
❖ Immuni WebScan
❖ VirusTotal
❖ McAfee Check Single URL
❖ Trend Micro Site Safety
❖ Google Search Console
❖ Norton Safe Web
❖ Open Graph Debugger
Objectives of Learning SMO Course
Download Syllabus
- Learn about the basics, history, and importance of Social Media Optimization (SMO) in modern marketing.
- Understand how search engines work and the role of keywords in enhancing online visibility.
- Gain insights into social media psychology, its distinctiveness in marketing, and effective engagement strategies.
- Acquire skills in creating and managing Facebook marketing campaigns, increasing page engagement, and using advertising effectively.
- Learn to create compelling video content, utilize platforms like YouTube for business, and develop effective video marketing strategies.
- Understand the nuances of mobile marketing, including app development, advertising strategies, and measurement analytics.
- Master the usage of Google Analytics for tracking website performance, setting up goals, and measuring marketing campaign effectiveness.
Reason to choose SLA for SMO training
- SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
- Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
- Instructor led Online and Offline Training. No recorded sessions.
- Gain practical Technology Training through Real-Time Projects.
- Best state of the art Infrastructure.
- Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
- In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
- Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
- Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
- Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
- Panel Mock Interviews
- Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
- Unlimited Interview opportunities until you get placed.
- 1000+ hiring partners.
- Enjoy Lifelong placement support at no cost.
- SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
- Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to a Trainer about SMO?Request a Free Callback
Highlights of The SMO Course
What is SMO?
1.
SMO, or “Social Media Optimization,” is a specific kind of digital marketing approach that aims to elevate a brand’s visibility and presence across various social media platforms. It entails creating and advertising engaging content that entices consumers to engage with the brand’s social media pages and communicate with, share, and connect with them.
What are the reasons for learning SMO?
2.
Mastering SMO (Social Media Optimization) is advantageous to individuals as well as enterprises for a wide range of compelling factors, which include:
- Brand Recognition and Awareness: SMO mechanisms may aid an establishment and reinforcement of the identity of your business, making it simple for your target market to remember and recognize
- Customer perspectives and feedback: Engagement on social media offers you insightful data about the tastes, viewpoints, and observations of your audience, enabling you to enhance your advertising strategies
- Competitive edge: In the highly competitive social media world, knowing SMO strategies can provide you an advantage over rivals and ensure that you stand out.
- Cost-Effective Branding: SMO might be a more inexpensive approach to reach an extensive audience and achieve your marketing goals than traditional advertising techniques.
What are the prerequisites for learning SMO?
3.
While learning SMO (Social Media Optimization) has no prerequisites, it is advantageous to have some background knowledge and abilities. The following are some beneficial prerequisites when learning SMO:
- Basic Computer Skills
- Digital Marketing Basics
- Familiarity with Social Media Management tools
- Understanding of Social Media Platforms
What are the course fees and duration?
4.
The fees for our SMO Course in Chennai may vary depending on the program level (basic, intermediate, or advanced) and the course format (online or in-person). On average, SMO Course Fees in Chennai range from 15,000 INR to 20,000 INR for a duration of 1-2 months, including international certification. For precise and up-to-date information on fees, duration, and certification, please contact our SMO Training Institute in Chennai directly.
What are some Job roles related to SMO?
5.
Learning SMO may open up a broad spectrum of career opportunities across a number of industries. Several potential roles include,
- Social Media Manager
- Social Media Analyst
- Content marketer
- E-Commerce Marketing Specialist
- Startup Marketing Manager
- Public Relations (PR) Specialist
- Social Media Consultant
- Influencer Marketing Specialist., etc
List a few SMO real-time applications
6.
Social media optimization (SMO) can be utilized in real-time applications that boost brand visibility, and interaction with customers across a range of situations and areas. Here are a few practical applications for SMO:
- Real-time Market Monitoring
- Instant News Sharing
- Real-time Advertising
- Crisis Communication
- Live Streaming and Webinars
- Brand Promotion and Awareness
What is the salary range for an SMO Analyst?
7.
According to Ambition Box, a fresher SMO Analyst, with less than three years of experience, earns an average salary of ₹3.6 Lakhs per year. A mid-career SMO Analyst, with 4-9 years of experience, earns an average salary of ₹5.4 Lakhs per year, while an experienced SMO Analyst, with 10-20 years of experience, earns an average salary of ₹5.8 Lakhs per year.
Who are our Trainers for The SMO Course?
Our Mentors are from Top Companies like:
- Our trainers are highly experienced professionals in the field of Social Media and Search Engine Optimization (SEO).
- They have knowledge and hands-on experience of various digital marketing, optimization, and analytics tools.
- The trainers focus on imparting practical knowledge to learners through case studies and real-world examples.
- They are skilled in creating optimum strategies to help businesses gain visibility and drive organic traffic.
- Our SMO Trainers have in-depth understanding of tools and techniques to globalize a business through internet and they have the technical proficiency to manage and optimize websites, content and apps for SEO.
- Our trainers are masters in SMO tools and train students effectively to use those industry standard tools such as Google Analytics, Adobe Marketing Cloud, Facebook and Twiter Business
- Platforms to create customized digital solutions according to business needs.
- Moreover, SMO trainers are adept at training students on using web-based tools to generate organic visitors and readership and they help students develop strategies to build an online presence, diversify and dominate keyword searches, and re-targeting and optimizing through new channels.
- They are knowledgeable about the latest techniques and tools to perform market research, competitor analysis and audience targeting.
- Our trainers have effective communication and interpersonal skills to ensure efficient coordination with students. The trainers train students to effectively leverage technologies to build compelling experiences across devices.
- They have a collaborative spirit and positive attitude to helping students learn social media optimiztion, preparing for their interview, and cracking their interview easily.
Want to Speak to a Trainer about SMO?Request a Free Callback
What Modes of Training are available for SMO?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
Want to Master your Skills in SMO?GET Free Consultation
Certifications
Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with an IBM Certification
Get an IBM certification through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.
Project Practices for The SMO Course
Social Media Campaign Analyzer
Track engagement , analyze performance, and generate real-time reports for campaigns.
Real-Time Ad Optimization
Optimize social media ad campaigns in real-time with targeted adjustments to maximize performance.
Real-Time Competitor Analysis
Measure brand’s social media performance against competitors using our tool.
Real-Time Brand Sentiment Analysis
Monitor social media conversations, analyze sentiment, and gain insights into brand perception.
Real-Time Influencer Insights
Instant Analytics on social media influencers’ engagement, reach, and demographics with our tool.
Real-Time Trend Analysis
Identify and analyze social media trends, hashtags, and conversations across platforms in real-time.
Social Media ROI Tracking
Create a tool that tracks and measures the return on investment (ROI) of social media campaigns in real-time.
Real-Time Influencer Platform
Connect brands with influencers, track campaigns, and analyze influencer performance using a dedicated platform.
Instant CRM Integration
Connect social media platforms with CRM systems for real-time data sync and enriched customer profiles.
Learn SMO with Real-time ProjectsRequest a Free Callback
The SLA way to Become
a SMO Expert
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
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See More ReviewsPlacement Support for a SMO Job
Genuine Placements. No Backdoor Jobs at Softlogic Systems.
Free 100% Placement Support
Aptitude Training
from Day 1
Interview Skills
from Day 1
Softskills Training
from Day 1
Build Your Resume
Build your LinkedIn Profile
Build your GitHub
digital portfolio
Panel Mock Interview
Unlimited Interviews until you get placed
Life Long Placement Support at no cost
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FAQs for
The SMO Course
What is SMO training?
1.
SMO training is a comprehensive program designed to teach you the skills necessary to effectively use social media to reach and engage with your target audience. It covers topics such as using the major platforms (Facebook, Twitter, Instagram, and LinkedIn), creating content for your social posts, developing campaigns, and measuring results.
What will I learn during SMO training in Chennai?
2.
During SMO training in Chennai, participants will learn the fundamentals of content marketing, including how to coin and use compelling and engaging copy, create strong visuals for each post, and even customize your social media strategies for different platforms. It also goes into detail on how to create and execute campaigns and analyze results effectively.
Who should take SMO training in Chennai?
3.
SMO training in Chennai is suitable for anyone who wants to learn how to maximize the potential of their social media accounts. This includes business owners, marketing professionals, or even those who simply want to become better or more up-to-date with their social media use.
How can SMO training benefit my business?
4.
SMO training can help businesses gain better visibility on various social media platforms. With greater visibility comes more potential engagement, leads, and website visits, all of which can be beneficial for the business.
What tools and methods will I be exposed to during the SMO training?
5.
During the training, participants will be exposed to the latest technologies and trends in social media, including analytical tools, customer relationship management software, video production tools, content marketing strategies, and more.
What about group discounts or corporate training?
6.
Yes, group discounts are available for Softlogic’s training courses. Visit our website and get in touch with us through call, email, live chat, or quick inquiry to learn more. We provide discounts in accordance with the terms and conditions based on the group size.
What methods of payment are accepted?
7.
Softlogic accepts payment by cash, bank deposits, credit card, debit card, or net banking.
What makes Softlogic Systems a good place to study?
8.
At Softlogic Systems, you will receive hands-on experience and rigorous training from industry professionals. The course content covers both introductory and advanced-level material.
Learning from SMO training in Chennai, which combines excellence and innovation, will provide you with abilities and expertise that are unique and essential in both your personal and professional lives.
When compared to competitors in the software training market, our placement services are unparalleled.
After completing the course, will I be awarded a certification?
9.
After successfully completing the SMO Training in Chennai, you will, indeed, be awarded a certificate of completion for your efforts. Our certification is an IBM-accredited one, which gives more credence to your CV and helps you stand out more prominently throughout the interview process.
How does the Softlogics Placement team support us?
10.
The placement support offered by Softlogic increases your chances of getting the job of your dreams. Certified students who are interested in making a career change or entering the workforce for the first time will have access to comprehensive assistance through our placement assistance. Softlogic will provide the following premium services as part of our placement assistance:
- Resume building
- Career Guidance and Advising
- Interview practise sessions
- Career Expos
Additional Information for
The SMO Course
Our Advanced SMO Training in Chennai has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our Advanced SMO course syllabus will teach you topics that no other institute will teach. Enroll in our Advanced SMO training to explore some innovative Top project ideas for the Advanced SMO Course.
1.
Career Opportunities of SMO
SMO is effective and is an in-demand concept. Our SMO Course in Chennai provides you the opportunity to work under established internet marketing companies. You can commence your own business and grow it as per the industry requirements. By opting for SMO, there is a great chance to earn in this competitive world. You can work on several social media projects that are outsourced by lot of companies. You can also earn by forming blog. In fact, SMO Training in Chennai will provide you with the needed knowledge.
2.
Job profiles of SMO
At present, every company has their own social media profile and is promoting their brand worldwide for an increased outreach. Hence there arises a huge market for social media optimization analyst, social media optimization manager, social media optimization consultant etc.
3.
Importance of SMO
SMO can ascertain a powerful web presence for your business. It enhances the brand visibility.
SMO raises the chance of reaching a niche audience. It lets you in positioning your brand to the customers according to their own terms. Your customers can contact you anywhere due to accessibility by means of mobile, video and audio.
SMO is appropriate for traffic generation which lets you to reach customers worldwide through the social media channels
It is applied for lead generation besides branding and developing a buzz
Synchronization of SEO with search engine marketing assists in enhancing the ranking on search engines, This is due to the reason that search engines obtain data from media channels including Google.
4.
Job description of an SMO specialist
- They not only generate but also edit and publish content
- They optimize the pages of the organization
- The make enhancements by evaluating suitable social data
- They co-ordinate with other departments to control reputation and co-ordination of actions
5.
Future/Scope of SMO
SMO has an amazing future and it is becoming the mainstream of each business. SMO is essential for any business to associate with its customers and raise its reach. At present, several companies hire freshers and experienced people who have good knowledge of SMO. Companies are constantly searching for SMO professionals who can assist them in achieving their business objectives by means of social media with powerful marketing and branding strategies. Softlogic will prepare you for jobs in such a way that you will attend the interviews with confidence.