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Digital Marketing – Scope, Careers, and Others
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Digital Marketing – Scope, and Careers

Published On: November 4, 2022

Digital Marketing – Scope, and Careers

The Times of India estimates that the typical Indian uses their phone for 4.3 hours each day. We are now more cognizant of the power and potential of digital adoption as a result of this pandemic condition. All of us must agree that these online services have made our lives better. India is using more and more Digital Marketing Strategies because of that. Here you learn about the practicality of digital marketing, namely, its scope and career prospects which will make you understand the topic of digital marketing even better.

Future Scope of Digital Marketing

  • As per Statista’s data, India alone has over 1.2 billion internet users, a number that is consistently on the rise. With the surge in digital usage, the scope for digital marketing also expands. However, the significance of digital marketing isn’t solely due to high internet usage; it’s crucial because digital marketing strategies yield outstanding outcomes.
  • According to a recent Nielsen survey involving marketers, 62% of respondents affirmed that investing in social media marketing digitally proved to be highly effective. Similarly, search marketing and online/mobile display marketing garnered effectiveness ratings of 57%, with online/mobile video marketing not far behind at 58%.

Career Prospects in Digital Marketing

Before we talk about how to start a career in digital marketing, let’s first talk about the many jobs that you may perform in this industry. We’ll also examine how much these professionals are paid. Depending on the job description, different digital marketing professionals are paid differently.

Digital Marketing Manager

A digital marketing manager is required to design, create, implement, and oversee the whole organization’s Digital Marketing Strategies

SEO Specialist

SEO professionals analyze, suggest, implement, and evaluate changes to the company website that will make it more search engine friendly. Additionally, they use keyword research strategies and maintain performance logs. 

SEM Specialist

As there is a difference between SEO and SEM, their compensation is also variable. A search engine marketer is in charge of making sure that the company is properly exposed to potential customers on search engines (SEM). 

Social Media Marketer

Social media marketers have several prospects in India’s digital marketing industry. Social media marketers post text messages, images, and videos on various social media platforms in accordance with the brand as the voice of the business. 

Content Marketer

The whole digital marketing team should be represented by a content marketer. The team’s material, which aims to engage the target audience, is under the control of these professionals. 

Email Marketer

The job of an email marketer is to generate leads, by constructing email marketing campaigns to advertise items, pages, or services. 

How Do You Get Started in Digital Marketing?

The most important factor when beginning any job is enthusiasm. You can get the job you want if you are passionate about working in digital marketing and have the necessary abilities.

The fundamentals are covered if you have them. Technically speaking, digital marketing does not require a marketing degree. You may begin your profession whenever you choose if you are technically proficient and possess the necessary abilities. The following technical abilities are necessary for you to succeed in the field of digital marketing:

  • HTML and CSS
  • Basic Design Principles (UX/UI)
  • Data Analytics and Querying
  • WordPress or CMS
  • Marketing Automation and Customer Relationship Management (CRM)
  • Photo and Video Editing Basics
  • Office Skills—Spreadsheets and Slide Decks

The following are some tools you should learn in relation to your job role

  • Search engine marketing (SEM) tools include Google Webmaster Tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, Google Trends, Google AdWords, etc.
  • Hootsuite, Sprout Social, Buffer, Twitter, Facebook, etc. are examples of social media marketers.
  • Grammarly, ClearVoice, BuzzSumo, HubSpot, Copyscape, etc. are examples of content marketers.
  • Google Analytics, Adobe SiteCatalyst, Clicky, Optimizely, Crazy Egg, Moz, and other web analytics tools.
  • Email marketer: PutsMail, Mailchimp, AWeber, etc.

What will Digital Marketing in India look like in the future?

Since the Ministry of Electronics & IT announced the development of Digital India, the usage of digital platforms has been gradually increasing throughout India. Economists estimate that this proposal might boost the GDP by up to $1 trillion USD by 2025. It could also help in a number of other areas, such as employment growth, worker productivity, private sector expansion, and governmental revenue generation.

Digital marketing will be worth US$160 billion, or three times its present value, by 2025, according to a Goldman Sachs study. This number is only relevant to the Indian internet industry.

Growth of Digital Marketing Domain in India

The growth of digital marketing in India alone accounts for the scope of this subject. Numerous thriving digital marketing companies that assist businesses with their marketing needs can be found in India. These digital marketing companies are largely to blame for the explosion of digital advertising in India.


As the world is becoming more and more digital with every innovation in technology, digital marketing will gain a lot more attention in its course from now on. Most industries do only digital marketing as their primary marketing more than other forms of marketing, so it is important to consider this trend and utilize digital marketing in the best possible manner, either as a student learning or as a user using it.

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