Digital Marketing Strategies

Digital Marketing – Scope, Careers, and Others

Digital Marketing – Scope, Careers, and Others

Nowadays, everything is digital. Online connections and communication are commonplace. The Times of India estimates that the typical Indian uses their phone for 4.3 hours each day. We are now more cognizant of the power and potential of digital adoption as a result of this pandemic condition. All of us must agree that these online services have made our lives better. India is using more and more Digital Marketing Strategies as a result.

In this article, we’ll discuss the possibilities of digital marketing in India. Thrive in your profession with Softlogic Systems’ IBM Certified Digital Marketing Training in Chennai.

It is useful to study the technology and recognize its potential globally in terms of career, jobs, and income now that Digital Marketing Strategies has established itself as a significant component of contemporary enterprises.

Overview of Digital Marketing Strategies

What is digital marketing, may we state for the record? Marketing is the process of promoting a company’s goods or services, and digital marketing is the use of the internet and other technology to carry out certain duties.

Businesses communicate with clients through digital marketing as a cutting-edge strategy to persuade people to purchase their products and services. This covers a variety of subjects, including blogging, email marketing, and online banner advertising.

A practical illustration of digital marketing is Instagram. It currently rules the social media world. Instagram is used by all companies, from small startups to established corporations, to market their goods. Before learning about the scope of digital marketing in India in 2022 and exploring the many careers in the industry, let’s talk about why it exists. The relevance of digital marketing in the contemporary business climate will be covered in the next blog post.

Why Digital Marketing?

Marketing is crucial for any organization because it creates a connection between clients and the product the firm sells. A company’s initial interaction with customers and the way they learn about its products and services is through marketing. If a product is advertised or promoted to the right target audience, it will certainly have the desired effect and attract customers to buy it.

Why Digital Marketing


Modern digital marketing technologies are easier to use than traditional marketing tactics. To wow your clients, you can create your own strategy. To interest the audience, all you need to do is use your imagination and the method doesn’t need much labor.


Digital marketing is the most economical marketing tactic accessible when compared to traditional marketing methods like radio and television advertising, print advertisements, etc.


More connectedness is encouraged through Digital Marketing Strategies. Digital marketing enables you to connect with them and remind them about your products because the majority of people use their computers and mobile devices for work. Using social media, you may effectively engage with them and educate them about your newest products. This increases the possibility of digital marketing as well.


This is the influencing strategy that works the best for online marketing. You must use an efficient marketing strategy to keep your products accessible and enticing to clients while also making them visible to them.


Digital marketing helps your business and customer base expand. With just an internet connection, you may communicate with millions of people all over the world, which can benefit your company’s expansion.


In the end, every firm seeks profits. With the right application of digital marketing strategies, every company may compete with its rivals, achieve new heights, and create the necessary revenues.

What will Digital Marketing in India look like in the future?

Since the Ministry of Electronics & IT announced the development of Digital India, the usage of digital platforms has been gradually increasing throughout India. Economists estimate that this proposal might boost the GDP by up to $1 trillion USD by 2025. It could also help in a number of other areas, such employment growth, worker productivity, private sector expansion, and governmental revenue generation.

Digital marketing will be worth US$160 billion, or three times its present value, by 2025, according to Goldman Sachs study. This number is only relevant to the Indian internet industry.

Future Scope of Digital Marketing

Digital marketing has steadily increased in recent years. The years that follow seem to maintain this increasing development tendency. Every expert in digital marketing will need to keep current on the most recent advancements as new opportunities in this industry continue to present themselves.

Since the Covid-19 pandemic, internet use has increased dramatically. Nowadays, practically anything can be done online, including ordering meal delivery and prescription medications. A key tool for satisfying the expanding client demand is the use of digital marketing.

Future generations will grow up in a digital world where they will be accustomed to doing all of their business online. Businesses who haven’t yet embraced digital marketing must do so immediately to stay competitive. In any case, the future of digital marketing seems to be extremely promising, so now is the ideal time to become engaged if it interests you.

Growth of Digital Marketing Domain in India

The growth of digital marketing in India alone accounts for the scope of this subject. Numerous thriving digital marketing companies that assist businesses with their marketing needs can be found in India. These digital marketing companies are largely to blame for the explosion of digital advertising in India.

Job Prospects and Compensation in Digital Marketing

Before we talk about how to start a career in digital marketing, let’s first talk about the many jobs that you may perform in this industry. We’ll also examine how much these professionals are paid. Depending on the job description, different digital marketing professionals are paid differently. According to the source Ambition Box, the number of roles available and the remuneration package are as follows:

Digital Marketing Manager

A digital marketing manager is required to design, create, implement, and oversee the whole organization’s Digital Marketing Strategies. A manager of digital marketing receives compensation that ranges from 1.9 LPA to 10 LPA on average. The typical annual salary for professionals with 0 to 3 years of experience in the sector is 4.7 LPA.

SEO Specialist

SEO professionals analyze, suggest, implement, and evaluate changes to the company website that will make it more search engine friendly. Additionally, they use keyword research strategies and maintain performance logs. The base salary for an SEO specialist may range from 1 LPA to 4 LPA. Today, there are several SEO employment choices accessible.

SEM Specialist

As there is a difference between SEO and SEM, their compensation is also variable. A search engine marketer is in charge of making sure that the company is properly exposed to potential customers on search engines (SEM). The goal of SEM is to boost website visibility through the use of contextual advertising, sponsored search, organic search results, and other tactics. An SEM’s typical income ranges from 2.57 LPA to 7.34 LPA.

Social Media Marketer

Social media marketers have several prospects in India’s digital marketing industry. Social media marketers post text messages, images, and videos on various social media platforms in accordance with the brand voice of the business. A social media marketer may start off making roughly 1.79 LPA and reach a maximum of 7.26 LPA.

Data Analyst

Web analysts or data scientists may be on the website development team. These professionals’ main responsibilities include data administration, data analysis, web projects, data integrity, and web server security. The pay range for these professionals is 1.8 LPA to 6.6 LPA.

Content Marketer

The whole digital marketing team should be represented by a content marketer. The team’s material, which aims to engage the target audience, is under the control of these professionals. In India, a content marketer may anticipate earning between 3.7 LPA and 10 LPA.

Email Marketer

To generate leads, email marketers construct email marketing campaigns to advertise items, pages, or services. Email marketers may make between 2.2 LPA and 10 LPA. Professionals with 0 to 3 years of experience make an average of 5 LPA.

The time and effort that media outlets invest in utilizing various marketing methods is seen in the chart above. As you can see, only 17% of media outlets employ conventional methods; the rest make use of a range of digital marketing techniques. The tremendous potential of digital marketing in India is shown by this.

PayScales for Digital Marketing Experts in Indian Cities

PayScale estimates that the average income for digital marketing specialists working in Bangalore, Mumbai, and Delhi will be 27 percent more than the national average. Digital marketing specialists in Chennai make 12.4 percent more money than their counterparts nationwide. Cities in Haryana and Jaipur have the lowest earnings, which are around 7% below the national average.

According to a poll by the digital marketing firm Pixel Track, Delhi, Bangalore, and Mumbai are the top cities in India for digital marketing experts and students to find employment. This demonstrates the enormous potential for digital marketing in India’s major cities.

You may undoubtedly be asking how to begin your career in digital marketing now that you are aware of these intriguing employment prospects, the compensation associated with the field, and its market potential in India. Not to worry! We’ve got your back.

How Do You Get Started in Digital Marketing?

The most important factor when beginning any job is enthusiasm. You can get the job you want if you are passionate about working in digital marketing and have the necessary abilities.

Along with technical expertise, you need the three Cs of communication, creativity, and critical thinking to succeed in the world of digital marketing. These three are really significant. Proper communication is essential since marketing is a means of interacting with clients.

Creativity is crucial for staying current with new concepts and creating novel versions. Your ability to think critically and rationally improves, and it also enables you to see how concepts are related logically.

The fundamentals are covered if you have them. Technically speaking, digital marketing does not require a marketing degree. You may begin your profession whenever you choose if you are technically proficient and possess the necessary abilities. The following technical abilities are necessary for you to succeed in the field of digital marketing:

  • HTML and CSS
  • Basic Design Principles (UX/UI)
  • Data Analytics and Querying
  • WordPress or CMS
  • Marketing Automation and Customer Relationship Management (CRM)
  • Photo and Video Editing Basics
  • Office Skills—Spreadsheets and Slide Decks

The following are some tools you should learn in relation to your job role

  • Search engine marketing (SEM) tools include Google Webmaster Tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, Google Trends, Google AdWords, etc.
  • Hootsuite, Sprout Social, Buffer, Twitter, Facebook, etc. are examples of social media marketers.
  • Grammarly, ClearVoice, BuzzSumo, HubSpot, Copyscape, etc. are examples of content marketers.
  • Google Analytics, Adobe SiteCatalyst, Clicky, Optimizely, Crazy Egg, Moz, and other web analytics tools.
  • Email marketer: PutsMail, Mailchimp, AWeber, etc.


Numerous companies have already moved from employing traditional to Digital Marketing Strategies. Digital marketing makes sense as the fastest form of advertising and the most effective way to reach customers. If you do, now is the moment to get on the bandwagon.

Enroll in a Digital Marketing course with IBM Certification at Softlogic Systems to take the first step toward your dream job.

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