Easy way to IT Job

Digital Marketing Course Syllabus

4.30
(1425)

Digital Marketing is growing up to be one of the most important parts of every organization in the world. Thus, having a grasp on it can be a huge benefit for any individual. Our Digital Marketing Course Syllabus takes you through a variety of topics such as Visitor’s engagement, Bringing targeted traffic, Indexing, Crawling etc. Our Digital Marketing Course Syllabus allows students to not only learn theory, but also to put the theory into practice and get hands-on experience on the concepts as well. So, go ahead and enroll in our Digital Marketing Training Institute in Chennai to learn the best syllabus from the best trainers.

DURATION
Real-Time Location Services
2 Months
JOB READY
Syllabus
CERTIFIED
Courses

Let's take the first step to becoming an expert in Digital Marketing

Click Here to Get Started

100% Placement
Assurance

What Learning at SLA gives you

  • Technology Training
  • Aptitude Training
  • Learn to Code (Codeathon)
  • Real Time Projects
  • Learn to Crack Interviews
  • Panel Mock Interview
  • Unlimited Interviews
  • Life Long Placement Support

Breakdown of Digital Marketing Course Fee and Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
May 2024
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
May 2024
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

Learn More

Syllabus for The Digital Marketing Course

Download Syllabus
MODULE 1: BASICS DIGITAL MARKETING

1

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH

2

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
MODULE 3:

3

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
MODULE 4: ON PAGE OPTIMIZATION

4

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
MODULE 5: OFF PAGE OPTIMIZATION

5

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS

6

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

7

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

8

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

9

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)

10

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS

11

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
MODULE 12: WEBMASTER TOOLS

12

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE

13

  • Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION

14

  • Resume Preparation
  • Interview Question Preparation

Want more details about the Digital Marketing Syllabus?

Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.

Course Schedules

PDF Course Syllabus

Course Fees

CRM System Testing

or any other questions...

The SLA way to Become
a Digital Marketing Expert

Enrollment

Technology Training

Coding Practices
Realtime Projects

Placement Training

Aptitude Training
Interview Skills
CRM System Testing

Panel Mock
Interview

Unlimited
Interviews

Interview
Feedback

100%
IT Career

Google Reviews

Rating
4.8
1,053 Google reviews

Venkatesh

I joined SLA for python course one year back, and i got selected as software developer with decent salary, with after one year of experience,…
Click here for Full Review

Aswin Pandiyan

It's my genuine review i searched many institutes to do software testing course and finally landed in SLA. My counselor Bala backed me and my…
Click here for Full Review

Ganesan Vasu

I'm from non-IT background, but always wanted to be in IT, SLA make my dream true and I don't know how many will see this…
Click here for Full Review

Hari Krishnan

I am from Mechanical background. I have no command over programming before joining SLA Such a wonderful place to learn and achieve your goals.Having wonderful…
Click here for Full Review

Discover What Our Students Have To Say

See More Reviews

Related Blogs for
The Digital Marketing Course

Our counselors will share the Syllabus PDF with you via Email / Whatsapp

Just a minute!

If you have any questions that you did not find answers for, our counsellors are here to answer them. You can get all your queries answered before deciding to join SLA and move your career forward.

We are excited to get started with you

Give us your information and we will arange for a free call (at your convenience) with one of our counsellors. You can get all your queries answered before deciding to join SLA and move your career forward.