Digital Marketing Course Syllabus

SLA has two branches in K.K. Nagar and Navalur, OMR. 

Digital Marketing is about promoting things. It uses websites, search engines, social media, and email to reach people.

Updates to Google’s algorithm can affect SEO strategies by changing the factors that influence search engine rankings. These updates might emphasize different criteria such as page speed, mobile optimization, or content quality. Staying informed about these updates and adapting SEO practices is essential for maintaining or enhancing search visibility.

SLA has two branches currently, one is in Navalur OMR, and another is in K.K. Nagar.

SLA’s OMR branch is situated in the middle of OMR’s IT hub, which gives students ample credibility and opportunities when it comes to placements and internships. 

Digital Marketing helps businesses get noticed online. It brings in customers. Makes more people aware of the brand. This helps businesses grow.

On-page SEO involves optimizing elements within a website to boost its search engine rankings, including content quality, meta tags, and internal links. Off-page SEO, on the other hand, focuses on external factors that influence a site’s authority and rankings, such as backlink acquisition, social media engagement, and influencer partnerships.

SLA’s OMR branch gives its students a lot of opportunity in both internships and placements because of the fact that it is situated in the middle of OMR’s IT hub.

ROI (Return on Investment) for a digital marketing campaign is determined by comparing the revenue generated against the cost of the campaign. Important metrics include conversion rates, customer acquisition costs, and total revenue. Analytics tools can help measure these metrics to calculate and evaluate ROI.

SLA is equipped with sufficient resources like smart computers, tech-enabled classrooms to conduct online classes without interruptions. 

SLA gives 0% interest for EMI.

SEO helps websites rank higher on the search engines naturally. PPC uses paid   advertisements to drive quick traffic and visibility.

Paid ads work quickly.  SEO and content marketing require time before delivering noticeable results. They help in the long run.

Cheques, cards, cash,  and all types of digital UPI, are some of the types of payments that SLA accepts.

A/B testing, or split testing, involves comparing two variations of a web page or advertisement to see which one performs better. This method helps refine elements like headlines, call-to-action buttons, or images by providing data-driven insights into what appeals more to the target audience.

Yes, SLA offers EMI with 0% interest.

Some popular platforms are:

• Instagram
• Facebook
• LinkedIn
• YouTube
• X (Twitter)

The best one depends on what the business wants and who they want to reach.

SLA accepts all types of payment methods starting from cash, cheque, cards, EMI, to UPI payments.

Data analytics offers valuable insights into customer behavior, campaign effectiveness, and market trends. By analyzing metrics such as user engagement, conversion rates, and traffic sources, marketers can identify trends, assess performance, and adjust strategies to improve results.

Yes, SLA’s trainers are highly equipped and experienced in the field of IT and in the field of teaching as well.