Digital Marketing Course Syllabus

Enroll at Softlogic Systems to outshine your skills to direct an organization’s sales and marketing efforts for generating higher revenue. Be a key role by learning well designed Digital Marketing course syllabus at our Institute with the real-life scenarios. We assure you with the placement after the course completion accompanied by valuable certificate.

MODULE 1: BASICS DIGITAL MARKETING 

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing
• Crawling

MODULE 4: ON PAGE OPTIMIZATION 

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Landing Page Optimization
• No-Follow And Do-Follow
• Creating XML Sitemap
• txt

MODULE 5: OFF PAGE OPTIMIZATION 

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Image Submission
• Video Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting
• Citations
• Profile link creations
• Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS  

• Google Panda,
• Penguin,
• Humming Bird Algorithm
• Google Penalties
• SEO Tools For Website Analysis And Optimization
• Competitor Website Analysis And Backlinks Building
• Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)   

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Ad-words Targeting And Placement
• Ad_words Bidding And Budgeting
• Ad words Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring
• Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)  

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn,
• YouTube, Pinterest,
• Hashtags
• Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Google Plus
• Tools & Techniques
• Google + Groups
• Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS 

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics

MODULE 12: WEBMASTER TOOLS 

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• txt and Links Removal
• HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE   

• Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION 

• Resume Preparation
• Interview Question Preparation