Digital Marketing Course Syllabus
JOB READY
Syllabus
CERTIFIED
Courses
Let's take the first step to becoming an expert in Digital Marketing
Click Here to Get Started
100% Placement
Assurance
What Learning at SLA gives you
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
Syllabus for The Digital Marketing Course
Download Syllabus
MODULE 1: BASICS DIGITAL MARKETING
1
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
2
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3:
3
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
MODULE 4: ON PAGE OPTIMIZATION
4
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- txt
MODULE 5: OFF PAGE OPTIMIZATION
5
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
6
- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
7
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
8
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
9
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,
- Hashtags
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
10
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Google Plus
- Tools & Techniques
- Google + Groups
- Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
11
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
MODULE 12: WEBMASTER TOOLS
12
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
13
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
14
- Resume Preparation
- Interview Question Preparation
Want more details about the Digital Marketing Syllabus?
Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.
Course Schedules
PDF Course Syllabus
Course Fees
or any other questions...
The SLA way to Become
a Digital Marketing Expert
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
100%
IT Career
Google Reviews
Rating
4.8
1,053 Google reviews