Software Training Institute in Chennai with 100% Placements – SLA Institute

Digital Marketing Online Training

4.80
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DURATION
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3 Months
EMI
0% Interest
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Our Digital Marketing Online Training programs are designed for students, freshers, and working professionals who want to upskill and stay relevant. We offer Digital Marketing Online Courses that are practical, interactive, and aligned with the latest industry demands. Our Digital Marketing Syllabus Covers the SEO, SEM, social media marketing, content marketing, email marketing, web analytics, and paid advertising campaigns. Enroll now and learn from industry experts with flexible timings and get Job support.

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Ready to start your tech career? Whether you have recently graduated and want to begin your IT career, or want to upskill for your next phase, our Eligibility Assessment Form makes the process easy to begin. For this Digital Marketing Online Course Developer Course, we will match your skills and goals to the best training structure for you. Just fill in the form below for an easy start on your course. Take your first step today!
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Personal & Contact Details
Name and phone number for direct interview updates
Academic Background
Age category, educational qualification, and graduation year.
Technical Experience
Prior programming knowledge and relevant IT certification details.
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Syllabus of Digital Marketing Online Course

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  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion
  • Creating A Simple Website For Your Business
  • Resume Preparation
  • Interview Question Preparation

Objectives of Digital Marketing Online Course

Our Digital Marketing Online Training is the best gateway to learn digital marketing, because it has a world class syllabus, which was curated by the leading expert professionals in the IT industry. This makes the syllabus reliable. The syllabus also has newer topics that will help students learn the subject more deeply and easily. Some of those topics in the curriculum is discussed below:

  • The course begins with basic topics like Introduction to digital marketing, types of digital marketing, visitor’s engagement etc to get inexperienced students accustomed to the course.
  • The course then moves onto topics like Search Engine Optimization (SEO), Indexing, Crawling, On-page Optimization, Off Page Optimization etc.
  • The course finally moves onto some of the advanced topics like SEM, Social Media Optimization, Social Media Marketing, Google Web Analytics etc. 
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Highlights of Digital Marketing Online Course?

Digital marketing comprises various tactics and channels leveraging electronic devices and the internet to engage current and potential customers. It targets audiences online through platforms like search engines, social media, email, websites, and mobile apps to drive traffic, generate leads, and convert them into customers.

The following are the reasons for learning Digital Marketing:

  • Engagement and Interaction: Digital marketing lets you directly connect with customers on platforms like social media and email, helping to build relationships and loyalty.
  • Adaptability: The digital world is always changing, bringing new chances and challenges; by learning digital marketing, you can keep up with the latest trends and technology, staying competitive.
  • Personal Branding: If you want to create your own personal brand or work as a freelancer, digital marketing skills are really useful; places like social media and personal websites are great for showing off your talents and making connections.

SLA does not demand any prerequisites for any courses as all the courses cover topics from fundamental to advanced level. However having a basic knowledge on these below topics can be beneficial in learning Digital Marketing easily:

  • Basic Computer Skills: You need to know how to use the internet, send emails, and work with common computer programs.
  • Strong Communication Skills: It’s important to communicate well in both writing and speaking to create interesting content and connect with people effectively.
  • Analytical Skills: Being able to understand data and use it to see how well your marketing is working is really useful.

Our Digital Marketing Course is suitable for: 

  • Students
  • Job Seekers
  • Freshers
  • IT professionals aiming to enhance their skills
  • Professionals seeking career change
  • Enthusiastic programmers

The Digital Marketing course fees depend on the program level (basic, intermediate, or advanced) and the course format (online or in-person).On average, the Digital Marketing course fees come in the range of ₹45,000 to ₹50,000 INR for 3 months, inclusive of international certification. For some of the most precise and up-to-date details on fees, duration, and certified Digital Marketing certification, kindly contact our Best Placement Training Institute in Chennai directly.

The following are some of the jobs related to Digital Marketing:

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Marketer
  • SEO Specialist

The Social Media Manager freshers salary typically with less than 2 years of experience earn approximately ₹4-5 lakhs annually. For a mid-career Social Media Manager with around 4 years of experience, the average annual salary is around ₹6-7 lakhs. An experienced Social Media Manager with more than 6 years of experience can anticipate an average yearly salary of around ₹7-8 lakhs. Visit SLA for more courses.

Here are several real time Digital Marketing applications:

  • Social Media Campaign Management
  • Search Engine Optimization (SEO) Audit
  • Email Marketing Campaign
  • Pay-Per-Click (PPC) Advertising Campaign

Boost your skills with Digital Marketing Online Course with Experts

Our Mentors are from Top Companies like:

The following are our trainer’s profile for the Digital Marketing Online Training:

  • Our Digital Marketing instructors are highly knowledgeable in public relations, media communications, and various digital marketing facets.
  • They are seasoned professionals with a deep understanding of marketing dynamics, having managed diverse digital campaigns spanning from SEO to content marketing.
  • With practical experience in online marketing tools, content management systems, social media platforms, and analytics, our trainers foster an engaging learning atmosphere by incorporating real-world scenarios, case studies, and projects.
  • They guide students in identifying digital marketing opportunities and devising effective strategies to capitalize on them.
  • Our trainers remain updated on advertising platforms such as Google Ads, Facebook Ads, programmatic buying, SEO, social media marketing, online reputation management, and web analytics.
  • They offer valuable guidance to help learners cultivate advanced digital marketing skills and make informed career decisions.
  • Possessing strong project management abilities and adeptness in teamwork, they ensure students gain a comprehensive understanding of the digital marketing landscape.
  • Committed to unlocking students’ potential and equipping them for the ever-evolving job market, our trainers are dedicated to delivering top-notch education.
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Explore Real Projects Built by Softlogic Students

Explore the real-world, enterprise-level projects designed and executed by our successful alumni. Gain the same hands-on exposure to live industry projects, build a standout portfolio, and prove your practical skills to top hiring managers instantly.
Online Reputation Management Strategy
Influencer Marketing Collaboration
Conversion Rate Optimization (CRO) Experiment
Project Practices for Digital Marketing Online Course

Why Softlogic Systems is the Best Choice for Digital Marketing Online Course

Crowdfunding Platform
Online & Offline Training Options
Learn at your convenience with flexible classroom and live online training.
Learn from 100+ Real-Time Developers
Get trained by industry professionals with years of hands-on experience.
Voting System with Python Django
Hands-on Projects & Codeathons
Practice with real-time projects and coding challenges to build confidence.
0% EMI Fee Options
Pay your course fees flexibly with easy EMI plans at zero interest.
Resume & Interview Support
Get expert help with resume building, mock interviews, and soft skills.
Placement with Top IT Firms
Access placement opportunities with leading MNCs and IT companies.
1000+ Hiring Partners
Benefit from Softlogic’s strong recruiter network for faster job placement.
No Backdoor Jobs
We ensure only genuine placement opportunities with trusted companies.
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Certifications

Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with  Certifications
Get a certifications through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.

The Global Edge: Certified Vs. Uncertified

With Global Certification

  • ✅ Visibility in ATS Filters
  • ✅Command Higher Hikes
  • ✅ Verified Skill Proof
  • ✅Global Job Access
  • ✅ Fast-Tracked Senior Roles

Without Global Certification

  • ❌ Stuck in Screening
  • ❌ Lower Starting Pay
  • ❌ Unproven Technical Ability
  • ❌ Limited Local Scope
  • ❌ Slower Career Leader
  •  
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The SLA Way to Get Placed

The SLA Way to Get Placed

Seven connected stages, one continuous path from enrollment to your career launch — here is exactly how it works, step by step.

01
🎓

Technical Mastery

Industry-aligned curriculum, daily coding tasks, real-time projects

02
💻

Career Readiness

Aptitude, Communication, ATS-friendly resume optimization

03
🎯

Placement Prep

Aptitude, communication tuning and technical interview mastery.

04
💬

Panel Mock Interviews

Real company-pattern mocks with expert panel feedback.

05
👨‍💼

Interview schedule

Multiple company drives with lifetime placement support.

06
📝

Interview Feedback

Detailed performance analysis and one-on-one guidance.

07
🏆

Launch Your Career

Land your first job with lifetime alumni and career support.

Listen to Our Students' Video Testimonials

FAQ

SLA has two branches currently, one is in Navalur OMR, and another is in K.K. Nagar.

SLA’s OMR branch gives its students a lot of opportunity in both internships and placements because of the fact that it is situated in the middle of OMR’s IT hub.

SLA is equipped with sufficient resources like smart computers, tech-enabled classrooms to conduct online classes without interruptions. 

Yes, SLA offers EMI with 0% interest.

SLA accepts all types of payment methods starting from cash, cheque, cards, EMI, to UPI payments.

The canonical tag in SEO tells search engines which version of a web page is preferred when there are multiple URLs with similar content, preventing ranking dilution.

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns, providing insights into where website traffic comes from.

Cross-device tracking helps marketers understand how users interact with content and ads across various devices, linking user identities to track their journey seamlessly.

A/B testing compares two versions (A and B) of a webpage, email, or ad to see which one performs better in achieving goals like conversion rate or click-through rate. Elements tested can include headlines, CTAs, images, layouts, and messaging.

Load speed optimization is crucial for user satisfaction and SEO rankings, with techniques like image optimization, CSS and JavaScript minification, browser caching, and CDN implementation significantly improving load times.

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