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Digital Marketing Online Training

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Digital Marketing has become a part and parcel of every organizations’ strategy to reach a wider audience. So, learning digital marketing at our Digital Marketing Online Training Institute can lead to a secure career. By learning our Digital Marketing Online Course, students will be getting exposed to some of the most interesting and using topics in digital marketing, which will expand their knowledge on the subject. So, go ahead and learn in our Digital Marketing Online Training with certification & placements to enhance your digital marketing knowledge by learning comfortably from your home. 

Download Digital Marketing Online Training Syllabus PDF
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3 Months
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EMI
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What this Course Includes?

  • Technology Training
  • Aptitude Training
  • Learn to Code (Codeathon)
  • Real Time Projects
  • Learn to Crack Interviews
  • Panel Mock Interview
  • Unlimited Interviews
  • Life Long Placement Support

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Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.

Course Schedules

Course Syllabus

Course Fees

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Breakdown of Digital Marketing Online Training Fee and Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
October 2024
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
October 2024
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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Syllabus for The Digital Marketing Online Training

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MODULE 1: BASICS DIGITAL MARKETING

1

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH

2

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
MODULE 3:

3

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
MODULE 4: ON PAGE OPTIMIZATION

4

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
MODULE 5: OFF PAGE OPTIMIZATION

5

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS

6

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

7

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

8

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

9

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)

10

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS

11

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
MODULE 12: WEBMASTER TOOLS

12

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE

13

  • Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION

14

  • Resume Preparation
  • Interview Question Preparation

Objectives of Learning Digital Marketing Online Training

Download Syllabus

Our Digital Marketing Online Training is the best gateway to learn digital marketing, because it has a world class syllabus, which was curated by the leading expert professionals in the IT industry. This makes the syllabus reliable. The syllabus also has newer topics that will help students learn the subject more deeply and easily. Some of those topics in the curriculum is discussed below:

  • The course begins with basic topics like Introduction to digital marketing, types of digital marketing, visitor’s engagement etc to get inexperienced students accustomed to the course.
  • The course then moves onto topics like Search Engine Optimization (SEO), Indexing, Crawling, On-page Optimization, Off Page Optimization etc.
  • The course finally moves onto some of the advanced topics like SEM, Social Media Optimization, Social Media Marketing, Google Web Analytics etc. 

Reason to choose SLA for Digital Marketing Online Training

  • SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
  • Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
  • Instructor led Online and Offline Training. No recorded sessions.
  • Gain practical Technology Training through Real-Time Projects.
  • Best state of the art Infrastructure.
  • Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
  • In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
  • Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
  • Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
  • Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
  • Panel Mock Interviews
  • Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
  • Unlimited Interview opportunities until you get placed.
  • 1000+ hiring partners.
  • Enjoy Lifelong placement support at no cost.
  • SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
  • Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to a Trainer about Digital Marketing Online Training?Request a Free Callback

Highlights of The Digital Marketing Online Training

What is Digital Marketing?

1.

Digital marketing comprises various tactics and channels leveraging electronic devices and the internet to engage current and potential customers. It targets audiences online through platforms like search engines, social media, email, websites, and mobile apps to drive traffic, generate leads, and convert them into customers.

What are the reasons for learning Digital Marketing?

2.

The following are the reasons for learning Digital Marketing:

  • Engagement and Interaction: Digital marketing lets you directly connect with customers on platforms like social media and email, helping to build relationships and loyalty.
  • Adaptability: The digital world is always changing, bringing new chances and challenges; by learning digital marketing, you can keep up with the latest trends and technology, staying competitive.
  • Personal Branding: If you want to create your own personal brand or work as a freelancer, digital marketing skills are really useful; places like social media and personal websites are great for showing off your talents and making connections.
What are the prerequisites for learning Digital Marketing Online Training?

3.

SLA does not demand any prerequisites for any courses as all the courses cover topics from fundamental to advanced level. However having a basic knowledge on these below topics can be beneficial in learning Digital Marketing easily:

  • Basic Computer Skills: You need to know how to use the internet, send emails, and work with common computer programs.
  • Strong Communication Skills: It’s important to communicate well in both writing and speaking to create interesting content and connect with people effectively.
  • Analytical Skills: Being able to understand data and use it to see how well your marketing is working is really useful.

Our Digital Marketing Course is suitable for: 

  • Students
  • Job Seekers
  • Freshers
  • IT professionals aiming to enhance their skills
  • Professionals seeking career change
  • Enthusiastic programmers
What are the course fees and duration?

4.

The Digital Marketing course fees depend on the program level (basic, intermediate, or advanced) and the course format (online or in-person).On average, the Digital Marketing course fees come in the range of ₹45,000 to ₹50,000 INR for 3 months, inclusive of international certification. For some of the most precise and up-to-date details on fees, duration, and certified Digital Marketing certification, kindly contact our Best Placement Training Institute in Chennai directly.

What are some of the jobs related to Digital Marketing?

5.

The following are some of the jobs related to Digital Marketing:

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Marketer
  • SEO Specialist
What is the salary range for the position of Social Media Manager?

6.

The Social Media Manager freshers salary typically with less than 2 years of experience earn approximately ₹4-5 lakhs annually. For a mid-career Social Media Manager with around 4 years of experience, the average annual salary is around ₹6-7 lakhs. An experienced Social Media Manager with more than 6 years of experience can anticipate an average yearly salary of around ₹7-8 lakhs. Visit SLA for more courses.

List a few real time Digital Marketing applications.

7.

Here are several real time Digital Marketing applications:

  • Social Media Campaign Management
  • Search Engine Optimization (SEO) Audit
  • Email Marketing Campaign
  • Pay-Per-Click (PPC) Advertising Campaign

Who are our Trainers for The Digital Marketing Online Training?

Our Mentors are from Top Companies like:

The following are our trainer’s profile for the Digital Marketing Online Training:

  • Our Digital Marketing instructors are highly knowledgeable in public relations, media communications, and various digital marketing facets.
  • They are seasoned professionals with a deep understanding of marketing dynamics, having managed diverse digital campaigns spanning from SEO to content marketing.
  • With practical experience in online marketing tools, content management systems, social media platforms, and analytics, our trainers foster an engaging learning atmosphere by incorporating real-world scenarios, case studies, and projects.
  • They guide students in identifying digital marketing opportunities and devising effective strategies to capitalize on them.
  • Our trainers remain updated on advertising platforms such as Google Ads, Facebook Ads, programmatic buying, SEO, social media marketing, online reputation management, and web analytics.
  • They offer valuable guidance to help learners cultivate advanced digital marketing skills and make informed career decisions.
  • Possessing strong project management abilities and adeptness in teamwork, they ensure students gain a comprehensive understanding of the digital marketing landscape.
  • Committed to unlocking students’ potential and equipping them for the ever-evolving job market, our trainers are dedicated to delivering top-notch education.
Want to Speak to a Trainer about Digital Marketing Online Training?Request a Free Callback

What Modes of Training are available for Digital Marketing Online Training?

Offline / Classroom Training

A Personalized Learning Experience with Direct Trainer Engagement!
  • Direct Interaction with the Trainer
  • Clarify doubts then and there
  • Airconditioned Premium Classrooms and Lab with all amenities
  • Codeathon Practices
  • Direct Aptitude Training
  • Live Interview Skills Training
  • Direct Panel Mock Interviews
  • Campus Drives
  • 100% Placement Support
Explore Offline Courses

Online Training

Interactive Quiz Website
Instructor Led Live Training! Learn at the comfort of your home
  • No Recorded Sessions
  • Live Virtual Interaction with the Trainer
  • Clarify doubts then and there virtually
  • Live Virtual Interview Skills Training
  • Live Virtual Aptitude Training
  • Online Panel Mock Interviews
  • 100% Placement Support
Explore Online Courses

Corporate Training

Blended Delivery model (both Online and Offline as per Clients’ requirement)
  • Industry endorsed Skilled Faculties
  • Flexible Pricing Options
  • Customized Syllabus
  • 12X6 Assistance and Support
Explore Offline Courses
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Certifications

Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with an IBM Certification
Get an IBM certification through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.

Project Practices for The Digital Marketing Online Training 

Online Reputation Management Strategy

 Make a plan for how to watch and answer bad reviews or comments about a company online

Influencer Marketing Collaboration

Work with people who have a lot of followers on social media to promote a brand, and see how much it helps the brand

Conversion Rate Optimization (CRO) Experiment

Test different parts of a website to see which ones make more people buy things or sign up for stuff.

Social Media Engagement Analysis

Look at how people interact with a company’s social media posts to see if they’re doing a good job and find ways to improve.

Content Creation and Distribution

Make high-quality content like articles or videos that people will like, and share it

PPC Advertising Campaign

Make and run an online ad campaign where the business pays every time someone clicks on their ad, choosing the right keywords and setting a budget.

Email Marketing Campaign

Design and run an email campaign for a business, making sure the emails are interesting, sending them to the right people, and tracking

SEO Audit and Optimization

Review a website’s SEO performance, find areas to improve, and make changes like choosing better keywords and getting more links to the site.

Social Media Content Calendar

Create a detailed plan for a brand’s social media posts, including what to post, when, and how to interact with followers.

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The SLA way to Become
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Technology Training

Coding Practices
Realtime Projects

Placement Training

Aptitude Training
Interview Skills
CRM System Testing

Panel Mock
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Placement Support for a Digital Marketing Online Training

Genuine Placements. No Backdoor Jobs at Softlogic Systems.

Free 100% Placement Support

Aptitude Training
from Day 1

CRM System Testing

Interview Skills
from Day 1

Softskills Training
from Day 1

Build Your Resume

Build your LinkedIn Profile

Build your GitHub
digital portfolio

Panel Mock Interview

Unlimited Interviews until you get placed

Life Long Placement Support at no cost

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FAQs for
The Digital Marketing Online Training

How many branches does SLA have?

1.

SLA has two branches currently, one is in Navalur OMR, and another is in K.K. Nagar.

What is the unique feature of SLA’s OMR branch?

2.

SLA’s OMR branch gives its students a lot of opportunity in both internships and placements because of the fact that it is situated in the middle of OMR’s IT hub.

Is SLA equipped enough to conduct online classes?

3.

SLA is equipped with sufficient resources like smart computers, tech-enabled classrooms to conduct online classes without interruptions. 

Does SLA accept EMI?

4.

Yes, SLA offers EMI with 0% interest.

What type of payment methods does SLA accept?

5.

SLA accepts all types of payment methods starting from cash, cheque, cards, EMI, to UPI payments.

What does the canonical tag do in SEO, and why is it important for managing duplicate content?

6.

The canonical tag in SEO tells search engines which version of a web page is preferred when there are multiple URLs with similar content, preventing ranking dilution.

What are UTM parameters, and how do they help track traffic sources in digital marketing campaigns?

7.

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns, providing insights into where website traffic comes from.

What is cross-device tracking in digital marketing, and how is user continuity maintained across different devices?

8.

Cross-device tracking helps marketers understand how users interact with content and ads across various devices, linking user identities to track their journey seamlessly.

What is A/B testing, and how does it improve digital marketing campaigns? Give examples of elements that can be tested.

9.

A/B testing compares two versions (A and B) of a webpage, email, or ad to see which one performs better in achieving goals like conversion rate or click-through rate. Elements tested can include headlines, CTAs, images, layouts, and messaging.

Why is load speed optimization important for websites in digital marketing, and what techniques improve page load times?

10.

Load speed optimization is crucial for user satisfaction and SEO rankings, with techniques like image optimization, CSS and JavaScript minification, browser caching, and CDN implementation significantly improving load times.

Additional Information for
The Digital Marketing Online Training

Our Digital Marketing Online Training has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates. Our Digital Marketing course syllabus will teach you topics that no other institute will teach. Enroll in our Digital Marketing training to explore some innovative Top project ideas for the Digital Marketing.

1.

History of Digital Marketing
  • 1970s-1980s: Digital marketing started with basic computer technology and simple online communication like email and bulletin boards. Companies began using computers for direct marketing experiments.
  • 1990s: The internet became public, leading to the first websites and online platforms. Email marketing became popular, and businesses explored new ways to connect with customers online.
  • 2000s: Search engines like Google changed how people find information online, giving rise to SEO. Businesses worked on getting better visibility in search results.
  • Mid-2000s: Social media platforms like MySpace, Facebook, and Twitter changed online interaction. Social media marketing became important for engaging with customers and building brands.
  • Late 2000s-2010s: The rise of smartphones and mobile devices led to mobile marketing strategies like ads and apps. Content marketing also became popular as businesses focused on creating valuable content for online audiences.
  • 2010s-Present: The digital marketing landscape kept changing with new technologies like AI, machine learning, AR, and VR. Personalization and data-driven marketing became crucial for delivering relevant experiences to customers.

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