Opens in a new tab
Software Training Institute in Chennai with 100% Placements – SLA Institute

SMO Online Training

4.90
(1248)
DURATION
Real-Time Location Services
2 Months
EMI
0% Interest
Mode
Rank-Based Percentile Gui Calculator using Tkinter
Live Online / Offline

Our SMO Online Training programs are designed for students, freshers, and working professionals who want to upskill and stay relevant. We offer SMO Online Courses that are practical, interactive, and aligned with the latest industry demands. Our SMO Syllabus Covers social media profile optimization, content strategy, hashtag marketing, community building, engagement tactics, analytics, and performance tracking. Enroll now and learn from industry experts with flexible timings and get Job support.

Enroll Now
Download Syllabus
0%

AI Powered Syllabus

0+

Realtime Projects

0+

Students Placed in Sept

0+

Certificates

Check Your Eligibilty for IT Training

Ready to start your tech career? Whether you have recently graduated and want to begin your IT career, or want to upskill for your next phase, our Eligibility Assessment Form makes the process easy to begin. For this SMO Online Course Developer Course, we will match your skills and goals to the best training structure for you. Just fill in the form below for an easy start on your course. Take your first step today!
What We'll Need From You?
Personal & Contact Details
Name and phone number for direct interview updates
Academic Background
Age category, educational qualification, and graduation year.
Technical Experience
Prior programming knowledge and relevant IT certification details.
KNOW MORE ABOUT COURSE +91 86818 84318

IT Training ELIGIBILITY TEST

Life Changing Stories

Explore Our Students' Inspiring Leap Stories!

See More Success Stories

Check our Google Reviews

3D Coverflow Carousel
Review Image
Click here to view all Reviews

Syllabus of SMO Online Course

Download Syllabus

❖ Introduction to SMO
❖ Brief history of SMO
❖ What is SMO?
❖ Why is SMO important?
❖ What benefits does SMO have?
❖ What is SMO Gererally do?
❖ Why to choose SMO?
❖ Software architecture of SMO
❖ Advantages of SMO
❖ SMO features SMO market
❖ Comparing SMO with other Technology
❖ Terms and acronyms

❖ What are the search engines?
❖ How search engines work
❖ Major functions of a search engine
❖ What are keywords?
❖ Different types of keywords

❖ What is social media?
❖ Understanding the existing Social Media paradigms & psychology
❖ How social media marketing is different than others
❖ Forms of Internet marketing
❖ Extended with Example
❖ Useful of Internet Marketing
❖ Extended with Example

❖ Understanding Facebook marketing
❖ Creating Facebook page
❖ Uploading Contacts for invitation
❖ Exercise on fan page wall posting
❖ Increasing fans on fan page
❖ How to do marketing on fan page(with example)
❖ For engagement
❖ Important Apps to do fan page marketing
❖ Facebook advertising
❖ Best practices for facebook advertising
❖ Understanding facebook best practices
❖ Understanding edgerank & art of engagement

❖ Understanding Video-campaign
❖ Creating First Video Marketing
❖ Expanded – In detail with Example
❖ Importance of Video Marketing
❖ Benefits of Video Marketing
❖ Uploading videos on video marketing website
❖ Using youtube for business
❖ Developing youtube video Marketing Strategies
❖ Bringing visitors from youtube video to your website
❖ Creating video Adgroups
❖ Targeting options

❖ Understanding Mobile Devices
❖ Mobile Marketing & Social Media
❖ Mobile Marketing Measurement & Analytics
❖ Fundamental of Mobile Marketing
❖ Key Industry Terminilogy
❖ Creating Mobilewebsite through WordPress
❖ Using tool to create Mobile Website
❖ Extended-in-detail with Example
❖ Using tool to create Mobile App
❖ Extended-in-detail with Example
❖ Advertising on mobile(App & Web)
❖ Extended-in-detail with Example
❖ Targeting Ads on App
❖ Extended-in-detail with Example
❖ targeting Ads via Location
❖ Extended-in-detail with Example

❖ Targeting Ads Via SeachEngine
❖ Extended-in-detail with Example
❖ Content Marketing on Mobile
❖ Extended-in-detail with Example
❖ Mobile st Mobile strategy-segmentations option targeting and differentiation
❖ Extended-in-detail with Example
❖ Mobile Marketing Mix
❖ Extended-in-detail with Example
❖ SMS Marketing
❖ Extended-in-detail with Example
❖ Creating Mobile Application
❖ Extended-in-detail with Example
❖ Uploading Mobile App in Android and iOS
❖ Extended-in-detail with Example
❖ Testing of Function
❖ Extended-in-detail with Example

❖ Introduction to Google Analytics
❖ How Google Analytics works
❖ Understanding Google Analytics Account Structure
❖ Understanding Google Analytics Insight
❖ Extended-in-detail with Example
❖ Understanding cookie Tracking
❖ Extended-in-detail with Example
❖ Types of cookie tracking used by Google Analytics
❖ Extended-in-detail with Example
❖ Starting with Google Analytics
❖ Extended-in-detail with Example
❖ How to set up analytics acoount
❖ Extended-in-detail with Example
❖ How to add analytics code in website
❖ Extended-in-detail with Example
❖ Understanding Goals and conversion
❖ How to set up goal
❖ Understanding different types of Goals
❖ Creating first display campaign
❖ Understanding bounce & bounce rate
❖ Difference between exit rate & bounce rate
❖ How to reduce bounce rate
❖ How to set funnels in goals
❖ Extended-in-detail with Example
❖ Importance of funnels
❖ How to integrate adwords & analytics account
❖ Benefits of integrating adwords & analytics
❖ Extended-in-detail with Example
❖ Measuring performance of marketing campaigns Via Google Analytics
❖ Extended-in-detail with Example
❖ What is link tagging
❖ How to set up link tagging
❖ Extended-in-detail with Example
❖ Understanding Filters and Segments
❖ Extended-in-detail with Example
❖ How to fill Filters & Segments
❖ Extended-in-detail with Example
❖ How to view customized reports
❖ Extended-in-detail with Example
❖ Monitoring Traffic Sources
❖ Extended-in-detail with Example
❖ Monitoring Traffic Behaviour
❖ Extended-in-detail with Example

❖ What is Online Advertising
❖ Types of Online Advertising
❖ Display Advertising
❖ Banner ads
❖ Rich media ads
❖ Pop ups & Pop under ads
❖ Contextual Advertising
❖ In text ads
❖ In Image ads
❖ In video ads
❖ In page ads
❖ What are payment module
❖ Companies that provide online advertising solution
❖ Tracking & Measuring ROI of online adv.

❖ What is Email Marketing?
❖ How Email works?
❖ Challenges faced in sending buld messages
❖ How to overcome these challenges
❖ Types of Email Marketing- Opt-in & bulk emailing
❖ What is Opt-in Email Marketing?
❖ Setting up Email Marketing account
❖ Best platform to do Opt-in Email Marketing
❖ Setting up lists & web form
❖ Creating a broadcast Email
❖ What are auto responder?❖ How to do bulk Emailing?
❖ Best practices to send bulk Email
❖ Trick to land in inbox instead of spam folder
❖ Top Email Marketing Software’s & a glimpse of how to use them
❖ Improving ROI using A/B Testing
❖ Extended-in-detail with Example

❖ What is Ecommerce ?
❖ Top Ecommerce website around the world & it’s scenario in India
❖ Difference between Ecommerce Software & Shopping cart Software
❖ Payment Gatewy, Merchant accounts & Logistics for physical goods
❖ Integrating Woocommerce & setting up an Ecommerce store on WordPress
❖ Affiliate Marketing by promoting products which look like an Ecommerce Store
❖ Case Study on Ecommerce website
❖ How to do Google products listing Ads(PLA) for Ecommerce Website
❖ How to do SEO for an Ecommerce Website
❖ Quttera
❖ Webroot
❖ Sucuri
❖ Immuni WebScan
❖ VirusTotal
❖ McAfee Check Single URL
❖ Trend Micro Site Safety
❖ Google Search Console
❖ Norton Safe Web
❖ Open Graph Debugger

Objectives of SMO Online Course

The following are the learning outcomes of the SMO Online Course:

  • Define and illustrate the purpose and characteristics of social media marketing.
  • Analyze social media marketing issues and offer solutions
  • Acknowledge the diversity of participants in social marketing initiatives and their function as target audiences.
  • Examine how branding, social media advertising, and other forms of communication contribute to changing people’s behaviors.
Click Here to Get Started

Highlights of SMO Online Course?

Social media optimization, or SMO, is the process of using social media channels to raise brand and product recognition. Learn more about it in our SMO online training.

The following are some reasons for learning the SMO course:

  • Uncover your professional edge.
  • Electronic advertisements for adoptable works
  • Organizational neutrality and options to show your originality
  • Collaborate with advertising firms
  • Evolving consumer demand
  • Timely and economical, with a wide range of employment options
  • higher salary and the possibility of starting a career of your own

Although there are no prerequisites for learning SMO (Social Media Optimization), it is helpful to have some prior skills and expertise. Some helpful prerequisites for learning SMO online course are as follows:

  • Fundamental Computer Knowledge
  • Fundamentals of Digital Marketing
  • knowledge of the tools for social media management
  • Knowledge of Social Media Platforms

Our online SMO course is suitable for:

  • Students/Freshers
  • Working professionals
  • Any Job seeker

Our SMO online training costs could differ based on the course level and program mode. The approximate online SMO course fee is approximately between ₹15,000 and ₹20,000 for the duration of 1 to 2 months, which includes international certification. Contact our learning managers for offers, discounts, and EMI options for SMO online course fees. 

Some jobs that can be applied for after our SMO online course are:

  • SMO Specialist
  • Content Strategist
  • Technical SMO Manager
  • Social Media Manager
  • Social Media Analyst
  • Social Media Consultant
  • Influencer Marketing Specialist

The average starting data analyst salary for freshers with less than 2 years of experience is ₹3.6 LPA. An experienced data analyst with more than 10 years of experience can earn, on average, ₹12 lakhs annually. 

Here are some actual instances of SMO’s use in the real world:

  • Brand Promotion and Awareness
  • Instant News Sharing
  • Real-time Advertising
  • Live Streaming and Webinars

Boost your skills with SMO Online Course with Experts

Our Mentors are from Top Companies like:
  • Our instructors 10 over ten years of expertise in social media and search engine optimization (SEO).
  • Our SMO Trainers are highly skilled in managing and optimizing websites, content, and apps for search engines. 
  • They also possess a thorough understanding of the tools and strategies needed to use the internet to expand a business globally.
  • Experts in social media optimization (SMO), our trainers teach students how to leverage industry-standard tools like Facebook, Twitter corporate Platforms, Adobe Marketing Cloud, and Google Analytics to develop personalized digital solutions that meet corporate objectives.
  • They know how to conduct audience targeting, competitor analysis, and market research using the newest methods and resources.
  • To guarantee optimum cooperation with pupils, our trainers possess strong interpersonal and communication abilities.  
  • Learners receive training from experts on how to use technology to create engaging experiences on various platforms.
  • They approach teaching students social media optimization, interview preparation, and how to ace the interview with ease. They have a collaborative atmosphere and a positive mindset. 
Click Here to Get Started

Explore Real Projects Built by Softlogic Students

Explore the real-world, enterprise-level projects designed and executed by our successful alumni. Gain the same hands-on exposure to live industry projects, build a standout portfolio, and prove your practical skills to top hiring managers instantly.
Quick CRM Integration
Instantaneous Influencer Network
ROI tracking for social media
Project Practices for SMO Online Course

Why Softlogic Systems is the Best Choice for SMO Online Course

Crowdfunding Platform
Online & Offline Training Options
Learn at your convenience with flexible classroom and live online training.
Learn from 100+ Real-Time Developers
Get trained by industry professionals with years of hands-on experience.
Voting System with Python Django
Hands-on Projects & Codeathons
Practice with real-time projects and coding challenges to build confidence.
0% EMI Fee Options
Pay your course fees flexibly with easy EMI plans at zero interest.
Resume & Interview Support
Get expert help with resume building, mock interviews, and soft skills.
Placement with Top IT Firms
Access placement opportunities with leading MNCs and IT companies.
500+ Hiring Partners
Benefit from Softlogic’s strong recruiter network for faster job placement.
No Backdoor Jobs
We ensure only genuine placement opportunities with trusted companies.
Request a Free Callback

Certifications

Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with  Certifications
Get a certifications through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.

The Global Edge: Certified Vs. Uncertified

With Global Certification

  • ✅ Visibility in ATS Filters
  • ✅Command Higher Hikes
  • ✅ Verified Skill Proof
  • ✅Global Job Access
  • ✅ Fast-Tracked Senior Roles

Without Global Certification

  • ❌ Stuck in Screening
  • ❌ Lower Starting Pay
  • ❌ Unproven Technical Ability
  • ❌ Limited Local Scope
  • ❌ Slower Career Leader
  •  
Let's take the First Step to a better future! GET Free Career Guidance
The SLA Way to Get Placed

The SLA Way to Get Placed

Seven connected stages, one continuous path from enrollment to your career launch — here is exactly how it works, step by step.

01
🎓

Technical Mastery

Industry-aligned curriculum, daily coding tasks, real-time projects

02
💻

Career Readiness

Aptitude, Communication, ATS-friendly resume optimization

03
🎯

Placement Prep

Aptitude, communication tuning and technical interview mastery.

04
💬

Panel Mock Interviews

Real company-pattern mocks with expert panel feedback.

05
👨‍💼

Interview schedule

Multiple company drives with lifetime placement support.

06
📝

Interview Feedback

Detailed performance analysis and one-on-one guidance.

07
🏆

Launch Your Career

Land your first job with lifetime alumni and career support.

Listen to Our Students' Video Testimonials

FAQ

SMO online training is a thorough course that teaches you the abilities required to use social media to connect and interact with your target audience. It addresses things like using the main social media networks (LinkedIn, Facebook, Twitter, Instagram, and Facebook), making content for your postings, establishing campaigns, and tracking outcomes. To learn more, enroll in our SMO online training.

SMO establishes the brand’s online authority and makes sure the business has a solid online presence. It helps with branding by increasing recall and familiarity with the brand. Through social media optimization, you can establish a connection with certain audiences.

Social media optimization, or SMO, is the process of creating and sharing content on social media platforms that engages and pulls in users. SEO, or search engine optimization, is the process of boosting the quantity and caliber of organically occurring traffic from search engines.

Yes. Gaining knowledge about SMO can assist a company in accomplishing many objectives, including raising sales, creating leads, strengthening customer relations, and raising brand awareness.

Yes, SMO is a viable professional path. SMO offers a plethora of specialization options as well as the opportunity to collaborate with top-tier agencies and businesses.

No. On-page and off-page elements are entirely covered by SEO, whereas SMO, or social media marketing, involves promoting the website through various channels.

To pass the Microsoft SMO Certification exam, learners must spend 2 to 3 months. Enroll in our SMO online training to succeed in your data science career. 

Yes, we help our students get into various jobs through our SMO online course. To assist you in beginning your job search, we offer extra tools like recruiting drives, practice interviews, and interview preparation classes in our SMO online training institute.

SLA is physically located in two places: K.K. Nagar and Navalur, along with our SMO online course.

Typically, our SMO online course consists of lectures, case studies, assignments, project practices, and help with job placement.

Related Blogs

Our counselors will share the Syllabus PDF with you via Email / Whatsapp

Get Your Instant Job & Placement Eligibility
Report in Just 30 Seconds!

We are excited to get started with you

Give us your information and we will arange for a free call (at your convenience) with one of our counsellors. You can get all your queries answered before deciding to join SLA and move your career forward.