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SMM Course Syllabus


Our SMM Course Syllabus covers the basics of Social Media Marketing (SMM) and its practical use in today’s digital landscape. It includes an overview of popular social media platforms and their features, effective social media strategies, and topics such as social media advertising, influencer marketing, and community management.

Download our SMM course syllabus PDF for the best SMM Training Institute in Chennai.

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Breakdown of SMM Course Fee and Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
April 2024
Week days

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
April 2024
Week ends

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

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Syllabus for The SMM Course

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SMM – Introduction


  • Understanding Social Media
  • Why Social Media Is Important For Your Business
  • How To Use Social Media To Build Your Brand
  • Overview Of Social Media Goals And Opportunities
  • How To Gather Feedback About Your Customers Through Social Media
  • Understanding Your Social Media Options
  • The Difference Between Web 1.0, Web 2.0 And Web 3.0
  • Intro To Social Media Tools And Applications In Business
  • Social Media Optimization Overview
  • Social Media Optimization Techniques
  • Search Engine Guidelines
Social Networks


  • Defining Social Networks
  • Social Networking Sites
  • Optimizing Content For Social Networking Sites
  • Social Bookmarking And Its Relevance
  • Finding And Following “Tribes” In Online Social Networks
  • FAQ
Blogs / Micro-Blogs for Business


  • Defining Blogs, Blogging
  • Creation Of Blogs (Blogspot, WordPress, TypePad
  • Understanding Of Corporate Blogs
  • Promotion Of Blogs
  • How To Meet The Challenges You’ll Face In Starting Your Own Blog
  • How To Implement Best Practices, Including Tips For Grabbing Attention And Tactics To Avoid
  • How To Craft The Perfect Pitch To Get Your Message Heard  And Shared By Other Bloggers
  • What Makes A Corporate Blog Successful, And Examples Of Blogs Done Right
  • Onitoring And Analyzing Blogs
  • Blog Comments And Blog Creation
  • Link Wheel Creation Through Several Blogs

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