SEO Interview Questions and Answers
SEO is the most in-demand digital marketing skill to get an entry-level job in popular e-commerce companies. Any freshers or working professionals can learn SEO Courses for better career transition as companies are paying a good salary for certified and skilled SEO professionals. Here are the frequently asked SEO Interview Questions and Answers that help you clear the interviews successfully.
- Define SEO
SEO is the acronym for Search Engine Optimization and it is the technique of optimizing the architectural layout of websites. The practice of SEO helps in content relevancy and link attractiveness by making pages more accessible, more relevant, more readily found, and more prominent to use web searches by obtaining high ranking on search pages.
Organic results are more effective than sponsored results and SEO helps in increasing of company’s exposure. SEO techniques are allowing companies to rank for possible keywords without paying a penny on search engine marketing as it results in the most valuable visitors. SEO is also known as ‘organic’, ‘free’, and ‘natural’ outcomes. It helps in ensuring that the site is SEO friendly and ranks for optimized keywords.
- Why SEO is crucial for businesses?
The more people see the website, the more our online traffic increases and it also increases the chances to offer our product or service to a greater number of people. SEO makes our website available on the leading SERP pages. That’s the reason SEO is important for a firm to grow in sales without any paid promotions.
- What are the important Google Ranking Factors?
The most important Google Ranking Factors are as follows
- Quality Content
- Technical SEO
- Quality and Relevant Backlinks
- Mobile First
- Page Speed
- Brand Strength
- Domain Strength
- User Experience
- Schema Code
- Social Signals
- Domain Authority
- Content Depth
- Content Freshness
- Differentiate Organic Result and Paid Result
Organic Results are offered by search results according to the relevance, quality, and other ranking variables. It is also known as ‘free results’ or ‘natural outcomes’ that are unpaid. There are various criteria will be used to determine the ordering of organic results. They will appear after the sponsored results and they can’t be influenced by charging Google or they will be improved by ensuring superior data to allow high engagement with it.
Paid Results are referring to advertisers to pay for showing their ads with better organic results on the SERPs. They are instantaneous and advertisers are not obliged to improve their website and content to rank. The MAX CPC and quality score will be determined your position and the more money we save, the better quality will be scored.
- Explain Google Sandbox
The Google Sandbox is the effect that asserts new sites that are often on probation and can’t rank successfully for the most important keywords. Google requires to contemplate before moving the fictitious location as per the notion. It may be happened by developing too many connections in a short amount of time. Google Sandbox is not announced formally but it is being discussed while Google will be discussing various SEO-related things.
- Define Google Autocomplete
Google Autocomplete is used to define a search engine feature that performs with search engines like Google. Google Autocomplete provides us a list of recommendations when we start writing in the search place to help us finish our query. It allows users to complete searches quickly with less initiative. This is useful for mobile users to search queries on mobile phones. Search suggestions are strongly impacted in queries like previous searches.
- Explain TLD and ccTLD
TLD stands for Top Level Domain which is the last position of an internet address and the examples are .com, .net, and .org. co.in, etc.
A ccTLD is the acronym for Country Code Top-Level Domain. The domain extension denotes each nation uniquely. All ccTLDs are having two characters. It is like, amazon.in mentioning India, amazon.us for the United States, etc.
- Define Keyword Frequency
Keyword Frequency defines the number of times a specific keyword phrase occurs on a web page. We must be careful not to overuse the term to the point of keyword stuffing when optimizing a particular web page.
- What is Keyword Difficulty?
The keyword difficulty is the metric measures how to rank for a given term as per its prominence and competition. The more complicated the keyword, the more backlinks are needed.
- Explain keyword Density
The proportion of times a term or keyword occurs on a web page is known as keyword density. When the keyword frequency is required over the optimum level, search engines will make mistakes in the keyword frequency for term surfing. It must be ensured that the keyword density for any important or secondary search is not excessive. For instance, if a keyword occurs five times in a 200-word sentence, then the density is 2.5%. There is no perfect keyword density but it is recommended to practice SEO with 3 – 4% keyword density.
- Define keyword proximity
The keyword proximity is the term that denotes the distance between two terms on a web page is measured.
- Define long tail keyword
Long-tail keyword or phrase includes more than four specialized words. It is used to indicate the purpose and quality of the search that leads to a high number of sales if adequately targeted. The primary way of using long-tail keywords is on a blog. They have a lower search volume than broad keywords but we receive a lot of traffic with a high conversion rate with many long-tail keywords.
- Define Bounce Rate in SEO
The proportion of website visitors who depart the landing page without visiting any other pages or taking any action is called as bounce rate. It will be defined as single-page visits divided by all sessions or the proportion of all sessions on your site in that people saw just one page and sent only one request to the analytics server as per Google. The concept of boosting page engagement will be used to reduce bounce rates and it will improve page performance by providing consistent user interaction among other things.
- How will you make a website search engine friendly?
There are some factors to make a website search engine friendly that includes keywords, quality content, metadata, and titles. A website requires these factors to be ranked by a search engine and to be found by a user easily.
- List some of the popular SEO tools?
There are various tools to make SEO jobs easier and more accessible. We have to choose an SEO tool according to the needs of our website
- sem haste
- quake SEO
- Define Backlinks
The backlinks will be generated when a website links to another website. They are notified with a signal to search engines that people endorse our content
- Explain page speed with its importance
- Differentiate do-follow and no-follow
No-follow links and do-follow links are two major ways of identifying a link that tells Google how to associate the website we are linking to your website. The difference between a Dofollow and a Nofollow link is that a Do-follow link transfers PageRank signals (SEO or link juice) and a No-follow link is not. Do-follow links are that allow Google and other search engines to point back to our website or blog.
- Explain on-page and off-page SEO
On-page SEO contains the factors that can be controlled and they are keywords, page structure, internal linking, content, load time, and so on. Off-page SEO contains factors that can’t be controlled like Backlinks.
- List some of the black hat SEO to be avoided
Following are the black hat SEO practices to avoid for better page ranking
- Keyword stuffing
- Copying content from another site
- Exchanging or trading links
- Hiding text
- Buying links
- Using a link farm
These black hat SEO practices are all underhanded techniques that lead to websites penalized or frowned upon by Google.
- Explain keyword stemming with its important
Keyword stemming is like adding a stem to a word. For example, if ‘interview’ is a given word as the stem, the variations will be interviewing, interviewer, and interviews. The utilization of keyword stemming helps us more relevant keywords on a webpage without keyword stuffing or ending up with content that reads poorly.
- Explain canonical issue
The canonical issue is regular when a page or website with many URLs that have the same or comparable information. A lack of correct content leads to frequent issues but they can be created by eCommerce search criteria by syndicating or distributing material on various sites. For example, http://exampleURL.com and http://www.exampleURL.com.
- Explain rich snippets
Rich snippets are the text that is featured at the top of organic search results, in a box sometimes with an image. Search engines can easily identify this type of content by webmaster tool for structured data to markup content for delivering it as a rich snippet. Rich snippets are not part of SEO but it delivers better results on the SERPs.
- Define Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is an initiative that focuses to boost the performance of mobile web pages. It is an open-source initiative that drives focus by Twitter and Google. The AMP enables lighter and faster loading of websites for smartphone and tablet users.
- What is the best Webmaster tool in your opinion?
Google Webmaster tool has a set of SEO tools (Search Engine Optimization) offered by Google. It helps you manage your site’s visibility in Google Search Results. They are grouped and kept within Google Search Console. They give us all the information we need to boost our search ranking. Google Webmaster tool is a strong tool that enables website owners to track how their sites interact with Google.
SEO requires in-depth knowledge for entry-level digital marketing jobs and it is important to be prepared to showcase your knowledge and skill when attending the interviews. Our SEO Interview Questions and Answers will surely help you ace the interviews successfully. We provide the best SEO Training in Chennai at Softlogic Systems to offer industry-standard coaching on digital marketing.