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SEO Course Syllabus

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Syllabus for The SEO Course

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MODULE 1: BASICS DIGITAL MARKETING

1

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How Internet Marketing Works?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH

2

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

3

  • Introduction To Search Engine Optimization
  • How Search Engine Works?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
MODULE 4: ON PAGE OPTIMIZATION

4

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software
MODULE 5: OFF PAGE OPTIMIZATION

5

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
MODULE 6 : SEO UPDATES AND ANALYSIS

6

  • Google Panda, Penguin, Humming Bird Algorithm
  • How To Recover Your Website From Google Penalties
  • Webmaster And Analytics Tools
  • Competitor Website Analysis And Backlinks Building
  • SEO Tools For Website Analysis And Optimization
  • Backlinks Tracking, Monitoring And Reporting
MODULE 7: LOCAL BUSINESS & LISTING

7

  • Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
    Right To Your Business
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Placing Web Site On First Page Of Google Search
  • Lean To Make Free Online Business Profile Page
  • How To Make Monthly Basis Search Engine Visibility Reports
  • Verification On Listing , Google Reviews
MODULE 8: CREATING A NEW SIMPLE WEBSITE

8

  • Creating A Simple Website For Your Business/Work Using Html Coding
MODULE 9: EMAIL MARKETING

9

  • Using Bulk Email Service To Boost Your Business
MODULE 10: SMS MARKETING

10

  • Using Bulk SMS Service To Boost Your Business
MODULE 11: LIVE PRACTICALS

11

  • Live Practical Experience
MODULE 12: INTERVIEW PREPARATION

12

  • Resume Preparation
  • Interview Question Preparation

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