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SEO Course Syllabus

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Our SEO Course Syllabus provides a comprehensive overview of Search Engine Optimization (SEO) techniques and strategies. You will learn how search engines work, keyword research, on-page and off-page optimization, and SEO best practices. The course covers tools for SEO analysis and monitoring, as well as the latest trends in SEO. This wide range syllabus will surely make you a master in SEO. So, go ahead and enroll in our SEO Training Institute in Chennai to enjoy the privileges that we have to offer.

DURATION
Real-Time Location Services
3 months
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  • Technology Training
  • Aptitude Training
  • Learn to Code (Codeathon)
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  • Panel Mock Interview
  • Unlimited Interviews
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Breakdown of SEO Course Fee and Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
July 2024
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
July 2024
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

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Syllabus for The SEO Course

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MODULE 1: BASICS DIGITAL MARKETING

1

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How Internet Marketing Works?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH

2

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

3

  • Introduction To Search Engine Optimization
  • How Search Engine Works?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
MODULE 4: ON PAGE OPTIMIZATION

4

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software
MODULE 5: OFF PAGE OPTIMIZATION

5

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
MODULE 6 : SEO UPDATES AND ANALYSIS

6

  • Google Panda, Penguin, Humming Bird Algorithm
  • How To Recover Your Website From Google Penalties
  • Webmaster And Analytics Tools
  • Competitor Website Analysis And Backlinks Building
  • SEO Tools For Website Analysis And Optimization
  • Backlinks Tracking, Monitoring And Reporting
MODULE 7: LOCAL BUSINESS & LISTING

7

  • Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
    Right To Your Business
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Placing Web Site On First Page Of Google Search
  • Lean To Make Free Online Business Profile Page
  • How To Make Monthly Basis Search Engine Visibility Reports
  • Verification On Listing , Google Reviews
MODULE 8: CREATING A NEW SIMPLE WEBSITE

8

  • Creating A Simple Website For Your Business/Work Using Html Coding
MODULE 9: EMAIL MARKETING

9

  • Using Bulk Email Service To Boost Your Business
MODULE 10: SMS MARKETING

10

  • Using Bulk SMS Service To Boost Your Business
MODULE 11: LIVE PRACTICALS

11

  • Live Practical Experience
MODULE 12: INTERVIEW PREPARATION

12

  • Resume Preparation
  • Interview Question Preparation

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