Achieve your company’s goal by increasing your brand’s awareness on the internet and our SMO training will help you do it effortlessly. Enroll in our SMO course to learn how to utilize social media channels for your business. We provide comprehensive coursework with hands-on exposure through our SMO certification course with placement assistance at SLA, the top SMO training institute.
SMO Training
4.90
(1987)
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DURATION
2 Months
Mode
Live Online / Offline
EMI
0% Interest
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What this Course Includes?
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
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Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.
Course Schedules
Course Syllabus
Course Fees
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Breakdown of SMO Training Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
May 2025
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
May 2025
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Syllabus of SMO Training
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Introduction to SMO
❖ Introduction to SMO
❖ Brief history of SMO
❖ What is SMO?
❖ Why is SMO important?
❖ What benefits does SMO have?
❖ What is SMO Gererally do?
❖ Why to choose SMO?
❖ Software architecture of SMO
❖ Advantages of SMO
❖ SMO features SMO market
❖ Comparing SMO with other Technology
❖ Terms and acronyms
Search engines
❖ What are the search engines?
❖ How search engines work
❖ Major functions of a search engine
❖ What are keywords?
❖ Different types of keywords
Social media marketing
❖ What is social media?
❖ Understanding the existing Social Media paradigms & psychology
❖ How social media marketing is different than others
❖ Forms of Internet marketing
❖ Extended with Example
❖ Useful of Internet Marketing
❖ Extended with Example
Facebook marketing
❖ Understanding Facebook marketing
❖ Creating Facebook page
❖ Uploading Contacts for invitation
❖ Exercise on fan page wall posting
❖ Increasing fans on fan page
❖ How to do marketing on fan page(with example)
❖ For engagement
❖ Important Apps to do fan page marketing
❖ Facebook advertising
❖ Best practices for facebook advertising
❖ Understanding facebook best practices
❖ Understanding edgerank & art of engagement
Video Marketing
❖ Understanding Video-campaign
❖ Creating First Video Marketing
❖ Expanded – In detail with Example
❖ Importance of Video Marketing
❖ Benefits of Video Marketing
❖ Uploading videos on video marketing website
❖ Using youtube for business
❖ Developing youtube video Marketing Strategies
❖ Bringing visitors from youtube video to your website
❖ Creating video Adgroups
❖ Targeting options
Mobile Marketing
❖ Understanding Mobile Devices
❖ Mobile Marketing & Social Media
❖ Mobile Marketing Measurement & Analytics
❖ Fundamental of Mobile Marketing
❖ Key Industry Terminilogy
❖ Creating Mobilewebsite through WordPress
❖ Using tool to create Mobile Website
❖ Extended-in-detail with Example
❖ Using tool to create Mobile App
❖ Extended-in-detail with Example
❖ Advertising on mobile(App & Web)
❖ Extended-in-detail with Example
❖ Targeting Ads on App
❖ Extended-in-detail with Example
❖ targeting Ads via Location
❖ Extended-in-detail with Example
❖ Targeting Ads Via SeachEngine
❖ Extended-in-detail with Example
❖ Content Marketing on Mobile
❖ Extended-in-detail with Example
❖ Mobile st Mobile strategy-segmentations option targeting and differentiation
❖ Extended-in-detail with Example
❖ Mobile Marketing Mix
❖ Extended-in-detail with Example
❖ SMS Marketing
❖ Extended-in-detail with Example
❖ Creating Mobile Application
❖ Extended-in-detail with Example
❖ Uploading Mobile App in Android and iOS
❖ Extended-in-detail with Example
❖ Testing of Function
❖ Extended-in-detail with Example
Google Analytics
❖ Introduction to Google Analytics
❖ How Google Analytics works
❖ Understanding Google Analytics Account Structure
❖ Understanding Google Analytics Insight
❖ Extended-in-detail with Example
❖ Understanding cookie Tracking
❖ Extended-in-detail with Example
❖ Types of cookie tracking used by Google Analytics
❖ Extended-in-detail with Example
❖ Starting with Google Analytics
❖ Extended-in-detail with Example
❖ How to set up analytics acoount
❖ Extended-in-detail with Example
❖ How to add analytics code in website
❖ Extended-in-detail with Example
❖ Understanding Goals and conversion
❖ How to set up goal
❖ Understanding different types of Goals
❖ Creating first display campaign
❖ Understanding bounce & bounce rate
❖ Difference between exit rate & bounce rate
❖ How to reduce bounce rate
❖ How to set funnels in goals
❖ Extended-in-detail with Example
❖ Importance of funnels
❖ How to integrate adwords & analytics account
❖ Benefits of integrating adwords & analytics
❖ Extended-in-detail with Example
❖ Measuring performance of marketing campaigns Via Google Analytics
❖ Extended-in-detail with Example
❖ What is link tagging
❖ How to set up link tagging
❖ Extended-in-detail with Example
❖ Understanding Filters and Segments
❖ Extended-in-detail with Example
❖ How to fill Filters & Segments
❖ Extended-in-detail with Example
❖ How to view customized reports
❖ Extended-in-detail with Example
❖ Monitoring Traffic Sources
❖ Extended-in-detail with Example
❖ Monitoring Traffic Behaviour
❖ Extended-in-detail with Example
Online Advertising
❖ What is Online Advertising
❖ Types of Online Advertising
❖ Display Advertising
❖ Banner ads
❖ Rich media ads
❖ Pop ups & Pop under ads
❖ Contextual Advertising
❖ In text ads
❖ In Image ads
❖ In video ads
❖ In page ads
❖ What are payment module
❖ Companies that provide online advertising solution
❖ Tracking & Measuring ROI of online adv.
Email Marketing
❖ What is Email Marketing?
❖ How Email works?
❖ Challenges faced in sending buld messages
❖ How to overcome these challenges
❖ Types of Email Marketing- Opt-in & bulk emailing
❖ What is Opt-in Email Marketing?
❖ Setting up Email Marketing account
❖ Best platform to do Opt-in Email Marketing
❖ Setting up lists & web form
❖ Creating a broadcast Email
❖ What are auto responder?❖ How to do bulk Emailing?
❖ Best practices to send bulk Email
❖ Trick to land in inbox instead of spam folder
❖ Top Email Marketing Software’s & a glimpse of how to use them
❖ Improving ROI using A/B Testing
❖ Extended-in-detail with Example
Ecommerce
❖ What is Ecommerce ?
❖ Top Ecommerce website around the world & it’s scenario in India
❖ Difference between Ecommerce Software & Shopping cart Software
❖ Payment Gatewy, Merchant accounts & Logistics for physical goods
❖ Integrating Woocommerce & setting up an Ecommerce store on WordPress
❖ Affiliate Marketing by promoting products which look like an Ecommerce Store
❖ Case Study on Ecommerce website
❖ How to do Google products listing Ads(PLA) for Ecommerce Website
❖ How to do SEO for an Ecommerce Website
❖ Quttera
❖ Webroot
❖ Sucuri
❖ Immuni WebScan
❖ VirusTotal
❖ McAfee Check Single URL
❖ Trend Micro Site Safety
❖ Google Search Console
❖ Norton Safe Web
❖ Open Graph Debugger
Objectives of Learning SMO Training
Download Syllabus
The objectives of learning SMO training include
- Discover the fundamentals, background, and significance of social media optimization.
- Recognize the function of keywords and how search engines operate to improve your online presence.
- Learn about the psychology of social media, what makes it unique in marketing, and successful engagement tactics.
- Learn how to increase page interaction, create and manage Facebook marketing strategies, and use advertising to your advantage.
- Discover how to produce engaging video content, use websites like YouTube for commercial purposes, and construct successful video marketing campaigns.
- Understanding mobile marketing, such as measurement analytics, advertising tactics, and app development.
- Learn how to use Google Analytics to measure the success of marketing campaigns, define targets, and track the performance of websites.
Reason to choose SLA for SMO Training
- SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
- Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
- Instructor led Online and Offline Training. No recorded sessions.
- Gain practical Technology Training through Real-Time Projects.
- Best state of the art Infrastructure.
- Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
- In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
- Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
- Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
- Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
- Panel Mock Interviews
- Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
- Unlimited Interview opportunities until you get placed.
- 1000+ hiring partners.
- Enjoy Lifelong placement support at no cost.
- SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
- Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to our Trainer about SMO Training?Request a Free Callback
Highlights of The SMO Training
What is SMO?
Social media optimization, or SMO, is a digital marketing tactic that maximizes a brand’s usage of social media to increase its online presence. It aims to increase brand awareness and product publicity by utilizing many communities.
What are the reasons for learning SMO?
Businesses can benefit from social media marketing (SMO) in a variety of ways, including:
- SMO can increase brand awareness.
- It is used to build relationships with customers.
- SMO drives traffic to its website.
- SMO encourages conversions, sales, and revenue growth.
- It reduces marketing costs.
- It strengthens relationships with consumers.
- It maximizes the SEO approach
What are the prerequisites for learning SMO?
Although there are no prerequisites for learning SMO (Social Media Optimization), it is helpful to have some prior skills and expertise. Some helpful prerequisites for learning SMO are as follows:
- Fundamental Computer Knowledge
- Fundamentals of Digital Marketing
- knowledge of the tools for social media management
- Knowledge of Social Media Platforms
Our SMO course is suitable for:
- Students
- Professionals seeking a career change
- IT professionals aiming to enhance their skills
- Enthusiastic programmers
- Job Seekers
What are the course fees and duration?
Our SMO training cost ranges from ₹15,000 to ₹20,000 based on the course level (basic, intermediate, or advanced) and format (online or in person). Generally, the SMO course duration is approximately 1–2 months and includes certification upon completion. For accurate details concerning fees, duration, and certification, we suggest reaching out to our SMO training institute directly.
What are some job roles related to SMO?
Acquiring knowledge about SMO could lead to numerous employment options in various industries. A few possible roles are as follows:
- Content Marketer
- Social Media Manager
- Social Media Analyst
- Influencer marketing specialist
- Public relations (PR) specialist
- Startup marketing manager
- Social media consultant
- E-commerce marketing specialist.
What is the salary range for an SMO professional?
A fresher SMO professional with less than 3 years of experience has an average annual salary of ₹3 lakhs. With 4 to 9 years of experience, the average annual salary is ₹4.7 lakhs. SMO experts with 10 to 20 years of expertise often get ₹7.5 lakhs annually.
List a few SMO real-time applications.
Utilizing social media optimization (SMO) in real-time applications can increase brand visibility and customer involvement in a variety of contexts and settings. Here are some real-world uses for SMO:
- Live Streaming and Webinars
- Crisis Communication
- Brand Promotion and Awareness
- Real-time Market Monitoring
- Instant News Sharing
- Real-time Advertising
Who are our Trainers for SMO Training?
Our Mentors are from Top Companies like:
- With backgrounds in social media and search engine optimization (SEO), our SMO trainers are highly qualified.
- They are well-versed in a variety of analytics, optimization, and digital marketing tools and have over ten years of experience using them.
- Our SMO trainers convey useful knowledge to trainees through case studies and real-world experiences.
- Our SMO trainers are experts in managing and search engine optimizing apps, websites, and content. They also have a deep comprehension of the methods and resources required to leverage the internet to grow a company internationally.
- Our instructors offer effective instruction on industry-standard products such as Facebook, Twitter Business, Adobe Marketing Cloud, and Google Analytics. They are specialists in social media optimization (SMO).
Want to Speak to our Trainer about SMO Training?Request a Free Callback
What Modes of Training are available for SMO Training?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
Want to Master your Skills in SMO Training?GET Free Consultation
Certifications
Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with an IBM Certification
Get an IBM certification through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.
Project Practices for SMO Training
Analyzing Trends in Real Time
Real-time identification and analysis of hashtags, conversations, and social media trends across platforms.
Real-Time Influencer Insights
Use our tool to get instant analytics on the reach, engagement, and demographics of social media influencers.
Real-Time Evaluation of Rivals
Use our tool to compare a brand’s social media performance to that of its rivals.
Real-Time Sentiment Analysis for Brands
Keep an eye on social media discussions, evaluate sentiment, and learn how people perceive your brand.
Ad Optimization in Real Time
Maximize performance by making focused changes to social media marketing campaigns in real time.
Social Media Marketing Analyst
Monitor participation, evaluate results, and produce campaign reports instantly.
ROI tracking for social media
Provide a platform that allows for the real-time tracking and measurement of social media campaign ROI.
Instantaneous Influencer Network
Using a specialized platform, link influencers and brands, monitor campaigns, and evaluate influencer performance.
Quick CRM Integration
Link CRM systems and social media platforms to provide richer customer profiles and real-time data synchronization.
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The SLA way to Become
a SMO Training Expert
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
100%
IT Career
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See More ReviewsPlacement Support for a SMO Training
Genuine Placements. No Backdoor Jobs at Softlogic Systems.
Free 100% Placement Support
Aptitude Training
from Day 1
Interview Skills
from Day 1
Softskills Training
from Day 1
Build Your Resume
Build your LinkedIn Profile
Build your GitHub
digital portfolio
Panel Mock Interview
Unlimited Interviews until you get placed
Life Long Placement Support at no cost
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FAQs for
SMO Training
What is SMO?
1.
Increasing a company’s presence and exposure on social media is one of the many goals of social media marketing (SMO). Encourage consumers to post links to the company’s web pages on their social media accounts to increase website traffic. Establish an engaged brand community to enhance consumer connections.
What is SMO used for?
2.
The main goal of SMO is to get traffic to websites from sources other than search engines. Just as SEO helps websites rank higher in search results, SMO makes social media marketing (SMM) campaigns work better by enhancing content.
What are the benefits of SMO?
3.
Social media optimization, or SMO, is the practice of leveraging social media platforms and strategies to raise a website’s or brand’s visibility, engagement, and traffic. SMO can help a business accomplish a variety of goals, such as boosting revenue, generating leads, improving customer support, and building brand awareness.
What is the responsibility of SMO?
4.
To increase productivity, effectiveness, and customer happiness, the SMO finds areas for improvement and makes the necessary adjustments. Through the adoption of a continuous improvement culture, the SMO guarantees that IT services continue to be in line with changing business requirements.
Is SMO a good career?
5.
Yes. There is a strong demand from businesses for SMO skills. Companies are realizing they need to be online, which is driving up demand for social media optimizers.
Is SMO better than SEO?
6.
The advantages of SMO may occasionally be noticed sooner than those of SEO, depending on the type of organization. If you cease updating and optimizing your social media accounts, the traffic may rapidly decline. Conversely, SEO is more long-term.
Is SMO in demand?
7.
Social media experts are in high demand for every business. To take your brand to new heights, you need more followers, more transactions, more customers, and improved positioning. SMO should therefore be a component of your strategy and business objectives if you want to expand your brand on social media to phenomenal heights.
What happens if I miss an SMO course session?
8.
SLA trainers promise that not a single SMO training class will be missed. We will assign substitute SMO classes to those who missed the classes and gave advance notice.
I still have some questions about joining the SMO course at SLA.
9.
Kindly contact our SMO course advisor via WhatsApp or at +91 86818 84318. As an alternative, you can contact us by chat on our website, email [email protected], or through our contact form.
What are the possible payment methods at SLA for SMO training?
10.
We take cash, credit cards (Visa, Maestro, Mastercard), Netbanking, and other major payment options for SMO training at SLA.
Additional Information for
SMO Training
Our SMO Training has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our Advanced SMO course syllabus will teach you topics that no other institute will teach. Enroll in our Advanced SMO training to explore some innovative Top project ideas for the Advanced SMO.
1.
Future Prospects of SMO
More emphasis on video content, more immersive social media experiences, and a rise in the usage of artificial intelligence for personalized content generation are all anticipated developments in the field of social media marketing. Businesses hoping to keep a competitive edge in the digital realm must keep up with these changes.
2.
Important SMO Features
Here are a few crucial SMO features:
- Brand awareness
- Hashtags
- Keywords
- Content strategy
- Paid choices
3.
SMO Certification Value
Having an SMO certification gives you an understanding of all the relevant industry concepts and skills. The best online course in digital marketing includes both academic training and real-world projects for practical application. This is a fantastic opportunity to hone your flare and expand your repertoire.
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