Learn E-Commerce and Digital Marketing at Softlogic, the top training center offering a comprehensive E-Commerce and Digital Marketing Syllabus for aspiring professionals. Our syllabus is designed to help you master the core strategies and tools required to succeed in the digital business landscape. Gain in-depth knowledge of SEO, SEM, social media marketing, email marketing, Google Ads, content marketing, e-commerce platforms, affiliate marketing, and analytics.
E-Commerce And Digital Marketing Syllabus
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Syllabus for The E-Commerce And Digital Marketing Syllabus Course
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Module 1: Introduction to E-Commerce & Digital Marketing
1
- Overview of E-Commerce Business Models (B2B, B2C, C2C, etc.)
- Evolution and Scope of Digital Marketing
- Digital vs. Traditional Marketing
- Understanding Customer Journey in E-Commerce
- Key Metrics and Terminologies
Module 2: Website Planning & E-Commerce Platforms
2
- Basics of Website Creation and Hosting
- Introduction to E-Commerce Platforms (Shopify, WooCommerce, Magento)
- Product Page Optimization and UX Design Principles
- Setting Up Payment Gateways and Secure Checkout
- Mobile Optimization and Responsiveness
Module 3: Search Engine Optimization (SEO)
3
- On-Page and Off-Page SEO Techniques
- Keyword Research and Competitor Analysis
- Technical SEO and Site Audits
- Link Building Strategies
- SEO Tools: Google Search Console, SEMrush, Ahrefs
Module 4: Search Engine Marketing (SEM)
4
- Introduction to Google Ads and PPC Campaigns
- Campaign Structuring and Bidding Strategies
- Keyword Match Types and Ad Copywriting
- Performance Tracking with Google Ads Manager
- Remarketing and Conversion Tracking
Module 5: Social Media Marketing (SMM)
5
- Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
- Content Calendar Planning and Post Scheduling
- Paid Advertising and Audience Targeting
- Influencer and Affiliate Marketing Strategies
- Analytics and Engagement Metrics
Module 6: Email Marketing & CRM
6
- Building Email Lists and Opt-in Strategies
- Email Campaign Creation and Automation
- A/B Testing and Personalization
- Introduction to CRM Tools (HubSpot, Mailchimp, Zoho CRM)
- Email Performance Metrics and ROI
Module 7: Content Marketing & Copywriting
7
- Content Planning and Strategy Development
- Blog Writing, SEO Content, Product Descriptions
- Visual Content Creation Tools (Canva, Adobe Express)
- Content Distribution Channels
- Measuring Content Effectiveness
Module 8: E-Commerce Analytics & Conversion Optimization
8
- Google Analytics Setup and Traffic Analysis
- E-Commerce Funnels and User Behavior
- Conversion Rate Optimization Techniques
- A/B Testing and Heatmaps (Hotjar, Crazy Egg)
- Reporting and KPI Measurement
Module 9: Online Reputation & Affiliate Marketing
9
- Managing Brand Reputation Online
- Handling Reviews and Customer Feedback
- Affiliate Marketing Setup and Platforms
- Commission Tracking and Payment Models
- Partnerships and Influencer Collaboration
Module 10: Legal & Compliance in E-Commerce
10
- Data Privacy Laws and Cookie Policies
- Terms & Conditions and Refund Policies
- Understanding Consumer Protection Regulations
- Secure Data Handling and GDPR Basics
Breakdown of E-Commerce And Digital Marketing Syllabus Course Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
June 2025
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
June 2025
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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