Software Training Institute in Chennai with 100% Placements – SLA Institute

Digital Marketing Course For Beginners

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DURATION
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3 Months
EMI
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Softlogic is one of the Top Training institutes for Digital Marketing. Learn how to use Digital Marketing, from beginner basics to advanced techniques. Our Digital Marketing Syllabus covers SEO, SEM, social media marketing, content marketing, email marketing, web analytics, and paid advertising campaigns. We offer a Digital Marketing Course with Placement Assistance, Mock interviews, Resume building, and certification.

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Ready to start your tech career? Whether you have recently graduated and want to begin your IT career, or want to upskill for your next phase, our Eligibility Assessment Form makes the process easy to begin. For this Digital Marketing training For Beginners Developer Course, we will match your skills and goals to the best training structure for you. Just fill in the form below for an easy start on your course. Take your first step today!
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Syllabus of Digital Marketing training For Beginners

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  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion
  • Creating A Simple Website For Your Business
  • Resume Preparation
  • Interview Question Preparation

Objectives of Digital Marketing training For Beginners

The Digital Marketing Training will cover all the topics ranging from fundamental to advanced concepts, which will make it easy for students to grasp Digital Marketing. The Digital Marketing Course Curriculum is composed of some of the most useful and rare concepts that will surely give students a complete understanding of Digital Marketing as well. So, some of those curriculum are discussed below as objectives:

  • To make students well-versed in the basic concepts of Digital Marketing like – Introduction To Online Digital Marketing, Importance Of Digital Marketing, Introduction To Online Digital Marketing, Importance Of Digital Marketing etc.
  • To make students know more about Digital Marketing by making them learn concepts like – Introduction To Search Engine Optimization, How Did Search Engines Work?, SEO Fundamentals & Concepts, On-Page Optimization, Off-page Optimization, SEO Updates and more.
  • To make students knowledgeable in advanced concepts of Digital Marketing like – Social Media Marketing, Google Web Analytics, Webmaster Tools, Creating a new Website etc.
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Highlights of Digital Marketing training For Beginners?

Digital marketing utilizes online platforms and tools to promote products, services, or brands to targeted audiences. It involves SEO, content creation, social media, PPC, email campaigns, affiliate and influencer marketing, and analytics. This approach offers precise targeting, cost-efficiency, measurable results, and global reach, essential for modern business success.

Digital Marketing Full Stack is an all-encompassing approach integrating various digital marketing strategies into a unified system. It covers SEO, content marketing, social media, PPC, email, affiliate, and influencer marketing, along with analytics and CRO. This method ensures a cohesive strategy, efficient management, and precise performance measurement.

The following are the reasons for learning Digital Marketing:

  • Broad Applicability: Digital marketing skills are useful across multiple sectors, including e-commerce, technology, and freelance endeavors.
  • Business Expansion: Proficiency in digital marketing boosts a business’s online presence, attracts customers, and drives sales effectively.
  • Informed Decisions: Leveraging analytics in digital marketing supports data-driven decision-making for more accurate and impactful strategies.
  • Cost Efficiency: Digital marketing is generally more affordable and scalable compared to traditional methods, making it suitable for all business sizes.

The following are the prerequisites for learning Digital Marketing, but they are not mandatory:

  • Basic Computer Proficiency: Being comfortable with computers, internet navigation, and standard software is essential.
  • Marketing Fundamentals: Understanding core marketing principles, such as the marketing mix (Product, Price, Place, Promotion) and consumer behavior, is advantageous.
  • Digital Tools Knowledge: Familiarity with digital platforms, including social media, email, and web browsers, is useful.
  • Analytical Abilities: Skills in analyzing data and interpreting metrics are important for evaluating digital marketing performance and making informed decisions.

Our Digital Marketing Course Fees may vary depending on the specific course program you choose (basic / intermediate / full stack), course duration, and course format (remote or in-person). On an average the Digital Marketing Course Fees range from 45k to 50k, for a duration of 3 months total with international certification.

The following are the jobs related to Digital Marketing:

  • Digital Marketing Manager
  • SEO Specialist
  • Content Marketing Specialist
  • Social Media Manager
  • Pay-Per-Click Specialist
  • Email Marketing Specialist
  • Affiliate Marketing Manager
  • Influencer Marketing Manager

The following are the real-time Digital Marketing applications:

  • Social Media Campaign
  • SEO Optimization
  • Email Marketing Automation
  • PPC Advertising
  • Content Marketing Strategy

Boost your skills with Digital Marketing training For Beginners with Experts

Our Mentors are from Top Companies like:
  • Our Digital Marketing Training is conducted by seasoned experts well-versed in public relations, media communications, and digital marketing. They offer hands-on experience from managing diverse digital campaigns, including SEO and content marketing.
  • The training utilizes dynamic learning approaches such as real-world scenarios, case studies, and practical projects.
  • They assist students in identifying digital marketing opportunities and crafting effective strategies.
  • The curriculum includes the latest tools and trends like Google Ads, Facebook Ads, programmatic advertising, SEO, social media marketing, and web analytics.
  • Instructors provide insightful guidance to help students enhance their skills and make well-informed career choices.
  • They are adept in project management and collaborative teamwork.
  • Students develop a thorough understanding of digital marketing, from fundamental principles to advanced strategies.
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Explore Real Projects Built by Softlogic Students

Explore the real-world, enterprise-level projects designed and executed by our successful alumni. Gain the same hands-on exposure to live industry projects, build a standout portfolio, and prove your practical skills to top hiring managers instantly.
Marketing Automation Setup
Interactive Content Development
Customer Persona Creation
Project Practices for Digital Marketing training For Beginners

Why Softlogic Systems is the Best Choice for Digital Marketing training For Beginners

Crowdfunding Platform
Online & Offline Training Options
Learn at your convenience with flexible classroom and live online training.
Learn from 100+ Real-Time Developers
Get trained by industry professionals with years of hands-on experience.
Voting System with Python Django
Hands-on Projects & Codeathons
Practice with real-time projects and coding challenges to build confidence.
0% EMI Fee Options
Pay your course fees flexibly with easy EMI plans at zero interest.
Resume & Interview Support
Get expert help with resume building, mock interviews, and soft skills.
Placement with Top IT Firms
Access placement opportunities with leading MNCs and IT companies.
1000+ Hiring Partners
Benefit from Softlogic’s strong recruiter network for faster job placement.
No Backdoor Jobs
We ensure only genuine placement opportunities with trusted companies.
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Certifications

Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with  Certifications
Get a certifications through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.

The Global Edge: Certified Vs. Uncertified

With Global Certification

  • ✅ Visibility in ATS Filters
  • ✅Command Higher Hikes
  • ✅ Verified Skill Proof
  • ✅Global Job Access
  • ✅ Fast-Tracked Senior Roles

Without Global Certification

  • ❌ Stuck in Screening
  • ❌ Lower Starting Pay
  • ❌ Unproven Technical Ability
  • ❌ Limited Local Scope
  • ❌ Slower Career Leader
  •  
Let's take the First Step to a better future! GET Free Career Guidance
The SLA Way to Get Placed

The SLA Way to Get Placed

Seven connected stages, one continuous path from enrollment to your career launch — here is exactly how it works, step by step.

01
🎓

Technical Mastery

Industry-aligned curriculum, daily coding tasks, real-time projects

02
💻

Career Readiness

Aptitude, Communication, ATS-friendly resume optimization

03
🎯

Placement Prep

Aptitude, communication tuning and technical interview mastery.

04
💬

Panel Mock Interviews

Real company-pattern mocks with expert panel feedback.

05
👨‍💼

Interview schedule

Multiple company drives with lifetime placement support.

06
📝

Interview Feedback

Detailed performance analysis and one-on-one guidance.

07
🏆

Launch Your Career

Land your first job with lifetime alumni and career support.

Listen to Our Students' Video Testimonials

FAQ

Updates to Google’s algorithm can affect SEO strategies by changing the factors that influence search engine rankings. These updates might emphasize different criteria such as page speed, mobile optimization, or content quality. Staying informed about these updates and adapting SEO practices is essential for maintaining or enhancing search visibility.

On-page SEO involves optimizing elements within a website to boost its search engine rankings, including content quality, meta tags, and internal links. Off-page SEO, on the other hand, focuses on external factors that influence a site’s authority and rankings, such as backlink acquisition, social media engagement, and influencer partnerships.

ROI (Return on Investment) for a digital marketing campaign is determined by comparing the revenue generated against the cost of the campaign. Important metrics include conversion rates, customer acquisition costs, and total revenue. Analytics tools can help measure these metrics to calculate and evaluate ROI.

A/B testing, or split testing, involves comparing two variations of a web page or advertisement to see which one performs better. This method helps refine elements like headlines, call-to-action buttons, or images by providing data-driven insights into what appeals more to the target audience.

Data analytics offers valuable insights into customer behavior, campaign effectiveness, and market trends. By analyzing metrics such as user engagement, conversion rates, and traffic sources, marketers can identify trends, assess performance, and adjust strategies to improve results.

Implementing marketing automation can present challenges such as ensuring data accuracy, integrating with existing systems, managing intricate workflows, and maintaining personalized communication. There can also be a learning curve in using automation tools effectively and tailoring them to specific business needs.

To enhance website loading speed, best practices include compressing images, reducing HTTP requests, using browser caching, and employing a Content Delivery Network (CDN). Additionally, optimizing HTML, CSS, and JavaScript code and implementing lazy loading techniques can further improve load times.

The General Data Protection Regulation (GDPR) establishes strict guidelines on how companies handle personal data of EU residents. Compliance involves obtaining clear consent for data collection, being transparent about data usage, and offering users the ability to access or delete their data.

The corporate office of the Softlogic Systems is located at the institute’s K.K.Nagar branch.

Softlogic accepts a wide range of payment methods, including:

  • Cash
  • Debit cards
  • Credit cards (MasterCard, Visa, Maestro)
  • Net banking
  • UPI
  • Including EMI.

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