Softlogic is one of the Top Training institutes for Digital Marketing. Learn how to use Digital Marketing, from beginner basics to advanced techniques. Our Digital Marketing Syllabus covers SEO, SEM, social media marketing, content marketing, email marketing, web analytics, and paid advertising campaigns. We offer a Digital Marketing Course with Placement Assistance, Mock interviews, Resume building, and certification.
Digital Marketing Course For Beginners
4.80
(1487)
DURATION
3 Months
EMI
0% Interest
Mode
Live Online / Offline
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Course Schedules
Course Syllabus
Course Fees
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Fees, Duration & Batch Timings for Digital Marketing Course
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
June 2026
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
June 2026
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Syllabus of Digital Marketing Course
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MODULE 1: BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3:
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
MODULE 4: ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- txt
MODULE 5: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,
- Hashtags
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Google Plus
- Tools & Techniques
- Google + Groups
- Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
- Resume Preparation
- Interview Question Preparation
Objectives of Digital Marketing Training
The Digital Marketing Training will cover all the topics ranging from fundamental to advanced concepts, which will make it easy for students to grasp Digital Marketing. The Digital Marketing Course Curriculum is composed of some of the most useful and rare concepts that will surely give students a complete understanding of Digital Marketing as well. So, some of those curriculum are discussed below as objectives:
- To make students well-versed in the basic concepts of Digital Marketing like – Introduction To Online Digital Marketing, Importance Of Digital Marketing, Introduction To Online Digital Marketing, Importance Of Digital Marketing etc.
- To make students know more about Digital Marketing by making them learn concepts like – Introduction To Search Engine Optimization, How Did Search Engines Work?, SEO Fundamentals & Concepts, On-Page Optimization, Off-page Optimization, SEO Updates and more.
- To make students knowledgeable in advanced concepts of Digital Marketing like – Social Media Marketing, Google Web Analytics, Webmaster Tools, Creating a new Website etc.
Why Softlogic Systems is the Best Choice for Digital Marketing Training – Learn, Practice, and Get Placed!
Online & Offline Training Options
Learn at your convenience with flexible classroom and live online training.
Learn from 100+ Real-Time Developers
Get trained by industry professionals with years of hands-on experience.
Hands-on Projects & Codeathons
Practice with real-time projects and coding challenges to build confidence.
0% EMI Fee Options
Pay your course fees flexibly with easy EMI plans at zero interest.
Resume & Interview Support
Get expert help with resume building, mock interviews, and soft skills.
Placement with Top IT Firms
Access placement opportunities with leading MNCs and IT companies.
1000+ Hiring Partners
Benefit from Softlogic’s strong recruiter network for faster job placement.
No Backdoor Jobs
We ensure only genuine placement opportunities with trusted companies.
Want to Speak to a Trainer about Digital Marketing?Request a Free Callback
Highlights of Digital Marketing Course
What is Digital Marketing?
Digital marketing utilizes online platforms and tools to promote products, services, or brands to targeted audiences. It involves SEO, content creation, social media, PPC, email campaigns, affiliate and influencer marketing, and analytics. This approach offers precise targeting, cost-efficiency, measurable results, and global reach, essential for modern business success.
What is Digital Marketing Full Stack?
Digital Marketing Full Stack is an all-encompassing approach integrating various digital marketing strategies into a unified system. It covers SEO, content marketing, social media, PPC, email, affiliate, and influencer marketing, along with analytics and CRO. This method ensures a cohesive strategy, efficient management, and precise performance measurement.
What are the reasons for learning Digital Marketing?
The following are the reasons for learning Digital Marketing:
- Broad Applicability: Digital marketing skills are useful across multiple sectors, including e-commerce, technology, and freelance endeavors.
- Business Expansion: Proficiency in digital marketing boosts a business’s online presence, attracts customers, and drives sales effectively.
- Informed Decisions: Leveraging analytics in digital marketing supports data-driven decision-making for more accurate and impactful strategies.
- Cost Efficiency: Digital marketing is generally more affordable and scalable compared to traditional methods, making it suitable for all business sizes.
What are the prerequisites for learning Digital Marketing?
The following are the prerequisites for learning Digital Marketing, but they are not mandatory:
- Basic Computer Proficiency: Being comfortable with computers, internet navigation, and standard software is essential.
- Marketing Fundamentals: Understanding core marketing principles, such as the marketing mix (Product, Price, Place, Promotion) and consumer behavior, is advantageous.
- Digital Tools Knowledge: Familiarity with digital platforms, including social media, email, and web browsers, is useful.
- Analytical Abilities: Skills in analyzing data and interpreting metrics are important for evaluating digital marketing performance and making informed decisions.
What are the course fees and duration?
Our Digital Marketing Course Fees may vary depending on the specific course program you choose (basic / intermediate / full stack), course duration, and course format (remote or in-person). On an average the Digital Marketing Course Fees range from 45k to 50k, for a duration of 3 months total with international certification.
What are some of the jobs related to Digital Marketing?
The following are the jobs related to Digital Marketing:
- Digital Marketing Manager
- SEO Specialist
- Content Marketing Specialist
- Social Media Manager
- Pay-Per-Click Specialist
- Email Marketing Specialist
- Affiliate Marketing Manager
- Influencer Marketing Manager
List a few real time Digital Marketing applications.
The following are the real-time Digital Marketing applications:
- Social Media Campaign
- SEO Optimization
- Email Marketing Automation
- PPC Advertising
- Content Marketing Strategy
Boost Your Skills with Our Digital Marketing Training Experts
Our Mentors are from Top Companies like:
- Our Digital Marketing Training is conducted by seasoned experts well-versed in public relations, media communications, and digital marketing. They offer hands-on experience from managing diverse digital campaigns, including SEO and content marketing.
- The training utilizes dynamic learning approaches such as real-world scenarios, case studies, and practical projects.
- They assist students in identifying digital marketing opportunities and crafting effective strategies.
- The curriculum includes the latest tools and trends like Google Ads, Facebook Ads, programmatic advertising, SEO, social media marketing, and web analytics.
- Instructors provide insightful guidance to help students enhance their skills and make well-informed career choices.
- They are adept in project management and collaborative teamwork.
- Students develop a thorough understanding of digital marketing, from fundamental principles to advanced strategies.
Want to Speak to a Trainer about Digital Marketing?Request a Free Callback
What Modes of Training are available for Digital Marketing Course?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
Want to Master your Skills in Digital Marketing?GET Free Consultation
Certifications
Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with Certifications
Get a certifications through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.
Hands-on Project Practices in Digital Marketing Course
Marketing Automation Setup
Interactive Content Development
Customer Persona Creation
Competitive Market Analysis
Influencer Collaboration Plan
Local Search Optimization Project
Content Planning Calendar
Social Media Promotion Campaign
Website Evaluation and Enhancement
The SLA Way to Get Placed in Top IT Companies
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
100%
IT Career
Google Reviews
Rating
4.8
1,053 Google reviews
Surya
Special thanks to Vishal Sir, the Placement Officer, for his interview guidance, resume support, and continuous motivation throughout the placement process. I would also like…
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I had a 3 year career break. Joined SLA on Java Full Stack course and completed it.Did projects with the help of my Mentor. They…
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Hi, I recently completed the DOT NET Full Stack Development course at SLA, and I had a great learning experience. The teaching style and student…
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I had an excellent experience taking this DevOps course. The curriculum is well-structured and covers both fundamental and advanced DevOps concepts in a clear manner.…
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SLA Institute provides training in communication and aptitude along with strong technical skills. The trainers explain concepts clearly with a practical approach, which helps build…
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SLA Institute provides a structured learning environment for data analytics. The syllabus is relevant, and trainers are knowledgeable. Some sessions were very useful practically, while…
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Softskills Training
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FAQs
How do updates to Google’s algorithm impact SEO strategies?
Updates to Google’s algorithm can affect SEO strategies by changing the factors that influence search engine rankings. These updates might emphasize different criteria such as page speed, mobile optimization, or content quality. Staying informed about these updates and adapting SEO practices is essential for maintaining or enhancing search visibility.
What distinguishes on-page SEO from off-page SEO?
On-page SEO involves optimizing elements within a website to boost its search engine rankings, including content quality, meta tags, and internal links. Off-page SEO, on the other hand, focuses on external factors that influence a site’s authority and rankings, such as backlink acquisition, social media engagement, and influencer partnerships.
How is ROI for a digital marketing campaign calculated?
ROI (Return on Investment) for a digital marketing campaign is determined by comparing the revenue generated against the cost of the campaign. Important metrics include conversion rates, customer acquisition costs, and total revenue. Analytics tools can help measure these metrics to calculate and evaluate ROI.
What is the role of A/B testing in digital marketing?
A/B testing, or split testing, involves comparing two variations of a web page or advertisement to see which one performs better. This method helps refine elements like headlines, call-to-action buttons, or images by providing data-driven insights into what appeals more to the target audience.
How can data analytics be used to enhance marketing strategies?
Data analytics offers valuable insights into customer behavior, campaign effectiveness, and market trends. By analyzing metrics such as user engagement, conversion rates, and traffic sources, marketers can identify trends, assess performance, and adjust strategies to improve results.
What are common challenges in implementing marketing automation?
Implementing marketing automation can present challenges such as ensuring data accuracy, integrating with existing systems, managing intricate workflows, and maintaining personalized communication. There can also be a learning curve in using automation tools effectively and tailoring them to specific business needs.
What are effective methods for improving a website’s loading speed?
To enhance website loading speed, best practices include compressing images, reducing HTTP requests, using browser caching, and employing a Content Delivery Network (CDN). Additionally, optimizing HTML, CSS, and JavaScript code and implementing lazy loading techniques can further improve load times.
How does GDPR impact digital marketing activities?
The General Data Protection Regulation (GDPR) establishes strict guidelines on how companies handle personal data of EU residents. Compliance involves obtaining clear consent for data collection, being transparent about data usage, and offering users the ability to access or delete their data.
Where is the corporate office of Softlogic Systems located?
The corporate office of the Softlogic Systems is located at the institute’s K.K.Nagar branch.
What payment methods does Softlogic accept?
Softlogic accepts a wide range of payment methods, including:
- Cash
- Debit cards
- Credit cards (MasterCard, Visa, Maestro)
- Net banking
- UPI
- Including EMI.
Additional Information for
the Digital Marketing Course
Scopes available in the future for learning Digital Marketing
- Artificial Intelligence (AI) and Machine Learning: AI and machine learning are revolutionizing digital marketing by enabling more personalized customer interactions, automating processes, and refining campaigns in real time. Mastery of AI tools for predictive analytics, chatbots, and automated content will be essential.
- Voice Search Optimization: With the growing prevalence of voice-activated devices such as Amazon Alexa and Google Assistant, optimizing content for voice search is becoming crucial. Marketers will need to adjust SEO strategies to handle conversational queries and voice-based searches.
- Augmented Reality (AR) and Virtual Reality (VR): AR and VR are enhancing user experiences through immersive interactions with brands and products. Digital marketers will investigate ways to incorporate these technologies into their campaigns to deliver engaging and interactive content.
- Data Privacy and Compliance: As data privacy laws like GDPR and CCPA become more stringent, it’s vital to understand and implement compliant data practices. Marketers must ensure their strategies respect user privacy and adhere to regulatory requirements.
- Influencer and Affiliate Marketing: The influence of influencers and affiliates will continue to grow, helping brands reach new audiences through trusted voices. Effective management of influencer partnerships and affiliate programs will be a key focus.
- Content Marketing Evolution: Content marketing will evolve with new formats and platforms. Staying ahead of trends in content creation—such as video, interactive formats, and long-form content—will be essential for capturing and maintaining audience engagement.
- Omnichannel Marketing: Creating a unified experience across various channels—websites, social media, email, etc.—will be crucial for sustaining customer engagement. Marketers will need to develop integrated strategies that link multiple touchpoints and platforms.
- Blockchain Technology: Blockchain has potential applications in digital marketing, enhancing transparency and security, particularly in ad transactions and data management. Understanding blockchain’s impact could offer a competitive advantage.
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