Softlogic Systems E Commerce and Digital Marketing Course Syllabus is specifically designed for College Students, Freshers, and Job Seekers. Our E e-commerce and Digital Marketing syllabus covers e-commerce platforms, website optimization, SEO, social media marketing, content marketing, email campaigns, paid advertising, and analytics. Our E Commerce and Digital Marketing Course Content helps you learn E Commerce and Digital Marketing step by Step with real-time projects and Interview Preparations.
E-Commerce And Digital Marketing Syllabus
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Syllabus for The E-Commerce And Digital Marketing Syllabus Course
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Module 1: Introduction to E-Commerce & Digital Marketing
- Overview of E-Commerce Business Models (B2B, B2C, C2C, etc.)
- Evolution and Scope of Digital Marketing
- Digital vs. Traditional Marketing
- Understanding Customer Journey in E-Commerce
- Key Metrics and Terminologies
Module 2: Website Planning & E-Commerce Platforms
- Basics of Website Creation and Hosting
- Introduction to E-Commerce Platforms (Shopify, WooCommerce, Magento)
- Product Page Optimization and UX Design Principles
- Setting Up Payment Gateways and Secure Checkout
- Mobile Optimization and Responsiveness
Module 3: Search Engine Optimization (SEO)
- On-Page and Off-Page SEO Techniques
- Keyword Research and Competitor Analysis
- Technical SEO and Site Audits
- Link Building Strategies
- SEO Tools: Google Search Console, SEMrush, Ahrefs
Module 4: Search Engine Marketing (SEM)
- Introduction to Google Ads and PPC Campaigns
- Campaign Structuring and Bidding Strategies
- Keyword Match Types and Ad Copywriting
- Performance Tracking with Google Ads Manager
- Remarketing and Conversion Tracking
Module 5: Social Media Marketing (SMM)
- Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
- Content Calendar Planning and Post Scheduling
- Paid Advertising and Audience Targeting
- Influencer and Affiliate Marketing Strategies
- Analytics and Engagement Metrics
Module 6: Email Marketing & CRM
- Building Email Lists and Opt-in Strategies
- Email Campaign Creation and Automation
- A/B Testing and Personalization
- Introduction to CRM Tools (HubSpot, Mailchimp, Zoho CRM)
- Email Performance Metrics and ROI
Module 7: Content Marketing & Copywriting
- Content Planning and Strategy Development
- Blog Writing, SEO Content, Product Descriptions
- Visual Content Creation Tools (Canva, Adobe Express)
- Content Distribution Channels
- Measuring Content Effectiveness
Module 8: E-Commerce Analytics & Conversion Optimization
- Google Analytics Setup and Traffic Analysis
- E-Commerce Funnels and User Behavior
- Conversion Rate Optimization Techniques
- A/B Testing and Heatmaps (Hotjar, Crazy Egg)
- Reporting and KPI Measurement
Module 9: Online Reputation & Affiliate Marketing
- Managing Brand Reputation Online
- Handling Reviews and Customer Feedback
- Affiliate Marketing Setup and Platforms
- Commission Tracking and Payment Models
- Partnerships and Influencer Collaboration
Module 10: Legal & Compliance in E-Commerce
- Data Privacy Laws and Cookie Policies
- Terms & Conditions and Refund Policies
- Understanding Consumer Protection Regulations
- Secure Data Handling and GDPR Basics
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