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Digital Marketing Course in Bangalore

4.70
(2189)

Build a career in online marketing by learning things that actually work in the industry. This training covers many topics, such as SEO, Social Media Marketing, Google Ads, Content Marketing, and Email Marketing. The learner will have to work on projects and get hands-on practice. Our Digital Marketing Course in Bangalore helps students improve marketing skills, creativity, and online branding knowledge through simple beginner-friendly training methods. This Course teaches about online marketing strategies and ways to promote a business. Our trainers will guide you every step of the way. Help you learn by doing things yourself. This way, you will become really good at marketing. The Digital Marketing Course helps you learn marketing skills and provides expert trainer support, live campaign practice, certifications, and placement assistance to prepare you for a great career in the digital marketing industry.

DURATION
Real-Time Location Services
3 Months
EMI
0% Interest
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Course Schedules

Course Syllabus

Course Fees

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Fees, Duration & Batch Timings for Digital Marketing Course

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
June 2026
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
June 2026
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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Syllabus of Digital Marketing Course

Download Syllabus
MODULE 1: BASICS DIGITAL MARKETING
  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
MODULE 3:
  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
MODULE 4: ON PAGE OPTIMIZATION
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
MODULE 5: OFF PAGE OPTIMIZATION
  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
MODULE 12: WEBMASTER TOOLS
  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
  • Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
  • Resume Preparation
  • Interview Question Preparation

Objectives of Digital Marketing Training

Our Digital Marketing Course in Bangalore is designed to help students learn marketing concepts from basic to advanced levels. It covers online marketing strategies needed for business growth and brand promotion. Each topic is explained with examples and real-time training.

Basic Digital Marketing Concepts

Learn about SEO fundamentals, keyword research, Social Media Marketing, website optimization, blogging, online branding, and content creation techniques. Learn about Digital Marketing concepts that are important for a career in Digital Marketing.

Intermediate Online Marketing Techniques

Understand Google Ads, PPC advertising, Email Marketing, lead generation, Google Analytics, influencer marketing, and Social Media campaign management. These are topics in Digital Marketing and will help career growth.

Advanced Digital Marketing Practices

Learn about SEO, marketing automation, affiliate marketing, AI-based marketing tools, YouTube marketing, conversion optimization, and live campaign management with project practice. These are topics in Digital Marketing that will help you become an expert.

Why Softlogic Systems is the Best Choice for Digital Marketing Training – Learn, Practice, and Get Placed!

Crowdfunding Platform
Online & Offline Training Options
Learn at your convenience with flexible classroom and live online training.
Learn from 100+ Real-Time Developers
Get trained by industry professionals with years of hands-on experience.
Voting System with Python Django
Hands-on Projects & Codeathons
Practice with real-time projects and coding challenges to build confidence.
0% EMI Fee Options
Pay your course fees flexibly with easy EMI plans at zero interest.
Resume & Interview Support
Get expert help with resume building, mock interviews, and soft skills.
Placement with Top IT Firms
Access placement opportunities with leading MNCs and IT companies.
1000+ Hiring Partners
Benefit from Softlogic’s strong recruiter network for faster job placement.
No Backdoor Jobs
We ensure only genuine placement opportunities with trusted companies.
Want to Speak to a Trainer about Digital Marketing?Request a Free Callback

Highlights of Digital Marketing Course

This Digital Marketing course focuses on marketing strategies and online promotion techniques used in real business environments. Our Digital Marketing course is about practical learning.

Our Digital Marketing course covers SEO, SEM, Google Ads, Social Media Marketing, Email Marketing, Content Marketing, Affiliate Marketing, Analytics, and AI marketing tools. 

Yes, our Digital Marketing training includes projects, website optimization, campaign creation, and hands-on practice sessions. You will get to practice what you learn in our Digital Marketing course.

Yes, students will work on SEO projects, Google Ads campaigns, social media promotions, and content marketing activities. Students work on real-time projects in our Digital Marketing course.

Yes, our Digital Marketing course is designed with beginner learning methods and simple explanations for easy understanding.

Yes, placement support includes interview preparation, resume guidance, and career assistance for marketing job opportunities. Help our students get placed in companies after course completion.

Students can improve skills in SEO, online advertising, social media management, branding, analytics, and content marketing. You will learn all the skills you need to become a digital marketer.

Yes, a course completion certification is provided after completion. This certification will help with career growth.

Boost Your Skills with Our Digital Marketing Training Experts

Our Mentors are from Top Companies like:
  • Learn digital marketing from professionals who are experts in SEO, Google Ads, Social Media Marketing, and Content Marketing.
  • Get practical skills by participating in live campaigns, real-time projects, and engaging in hands-on marketing activities.
  • Annually guiding and supporting 2000+ students, our trainers have a proven track record of successful mentoring.
  • Learn a lot of digital marketing tactics from scratch, like Search Engine Optimization, Pay-Per-Click Advertising, Email Marketing, and Web Analytics.
  • Design powerful marketing strategies that will enhance the company’s online presence, attract more visitors, and generate more leads.
  • Get the hang of campaign planning, audience targeting, keyword research, and performance tracking through hands-on training.
  • Keeping yourself up to date with the newest digital marketing trends, tools, algorithms, and industry best practices.
  • Take advantage of interactive learning sessions that break down difficult marketing concepts using real-world examples.
  • Build confidence in managing digital campaigns across multiple online platforms and channels.
  • Get job-ready Digital Marketing professionals by encouraging career changes, providing certification support, and interview preparation.
Want to Speak to a Trainer about Digital Marketing?Request a Free Callback

What Modes of Training are available for Digital Marketing Course?

Offline / Classroom Training

A Personalized Learning Experience with Direct Trainer Engagement!
  • Direct Interaction with the Trainer
  • Clarify doubts then and there
  • Airconditioned Premium Classrooms and Lab with all amenities
  • Codeathon Practices
  • Direct Aptitude Training
  • Live Interview Skills Training
  • Direct Panel Mock Interviews
  • Campus Drives
  • 100% Placement Support
Explore Offline Courses

Online Training

Interactive Quiz Website
Instructor Led Live Training! Learn at the comfort of your home
  • No Recorded Sessions
  • Live Virtual Interaction with the Trainer
  • Clarify doubts then and there virtually
  • Live Virtual Interview Skills Training
  • Live Virtual Aptitude Training
  • Online Panel Mock Interviews
  • 100% Placement Support
Explore Online Courses

Corporate Training

Blended Delivery model (both Online and Offline as per Clients’ requirement)
  • Industry endorsed Skilled Faculties
  • Flexible Pricing Options
  • Customized Syllabus
  • 12X6 Assistance and Support
Explore Offline Courses
Want to Master your Skills in Digital Marketing?GET Free Consultation

Certifications

Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with  Certifications
Get a certifications through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.

Hands-on Project Practices in Digital Marketing Course

Email Marketing Campaign
Website Analytics Project
WhatsApp Marketing
LinkedIn Branding
Lead Generation Campaign
AI Content Strategy
E-Commerce Marketing
Influencer Marketing
Google Ads Campaign
YouTube Shorts Promotion
Instagram Marketing
AI SEO Project

The SLA Way to Get Placed in Top IT Companies

Enrollment

Technology Training

Coding Practices
Realtime Projects

Placement Training

Aptitude Training
Interview Skills
CRM System Testing

Panel Mock
Interview

Unlimited
Interviews

Interview
Feedback

100%
IT Career

Google Reviews

Rating
4.8
1,053 Google reviews

MATHAN KUMAR G EEE

SLA Institute provides a structured learning environment for data analytics. The syllabus is relevant, and trainers are knowledgeable. Some sessions were very useful practically, while…
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Nithish Sahoo

I had an excellent experience taking this DevOps course. The curriculum is well-structured and covers both fundamental and advanced DevOps concepts in a clear manner.…
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NalluKumar Ravichandran

Hi, I recently completed the DOT NET Full Stack Development course at SLA, and I had a great learning experience. The teaching style and student…
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SARAN M

SLA Institute provides training in communication and aptitude along with strong technical skills. The trainers explain concepts clearly with a practical approach, which helps build…
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Shaaru Menan

I had a 3 year career break. Joined SLA on Java Full Stack course and completed it.Did projects with the help of my Mentor. They…
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 Surya

 Special thanks to Vishal Sir, the Placement Officer, for his interview guidance, resume support, and continuous motivation throughout the placement process. I would also like…
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Placement Support for a Digital Marketing Job

Genuine Placements. No Backdoor Jobs at Softlogic Systems.

Aptitude Training
from Day 1

CRM System Testing

Interview Skills
from Day 1

Softskills Training
from Day 1

Build Your Resume

Build your LinkedIn Profile

Build your GitHub
digital portfolio

Panel Mock Interview

Unlimited Interviews until you get placed

Life Long Placement Support at no cost

Unlock Career Opportunities with our Placement TrainingRequest a Free Callback

FAQs

Digital Marketing is about promoting things. It uses websites, search engines, social media, and email to reach people.

Digital Marketing helps businesses get noticed online. It brings in customers. Makes more people aware of the brand. This helps businesses grow.

SEO helps websites rank higher on the search engines naturally. PPC uses paid   advertisements to drive quick traffic and visibility.

Paid ads work quickly.  SEO and content marketing require time before delivering noticeable results. They help in the long run.

Some popular platforms are:

  • Instagram
  • Facebook
  • LinkedIn
  • YouTube
  • X (Twitter)

The best one depends on what the business wants and who they want to reach.

The budget for Digital Marketing varies. It depends on business goals, campaign size, and marketing strategies. Even small budgets can work well.

Success is measured by:

  • Website traffic
  • Click-through rate (CTR)
  • Leads and conversions
  • Engagement rate
  • Return on Investment (ROI)

Content Marketing is about creating content. This can be blogs, videos, emails, and social media posts. It attracts people to the business.

Websites that work well on phones and tablets are important. They help people interact with it more easily. This helps businesses reach customers.

Yes, anyone can learn Digital Marketing. It starts with the basics, and practical training and guidance can help. You can learn by working on projects.

Additional Information for
the Digital Marketing Course

Digital marketing is growing fast. This is because businesses want to build their brand, communicate with customers, and sell more online.

  • Search Engine Optimization (SEO): Companies need SEO experts to help them rank higher in search results and get website visitors. Digital marketing includes SEO to improve search rankings and website traffic.
  • Social Media Marketing: Brands use media to engage with their audience and promote their products online. It helps businesses connect with their audience and promote their brand.
  • Performance Marketing: Businesses spend money on Google Ads and PPC campaigns to grow. They use performance marketing to reach customers and increase sales.
  • Content Marketing: Creating content helps businesses build their brand and talk to customers. Good content is key to content marketing. Helps businesses connect with their audience.
  • Influencer Marketing: Brands work with influencers to reach people online. It helps brands expand their reach and increase their visibility.
  • AI-Based Marketing: AI tools are making it easier to automate tasks, personalize messages, and improve campaigns. AI-based marketing uses AI tools to improve automation and personalization in marketing.
  • E-Commerce Marketing: Online businesses need marketing experts to build their brand and sell more. It helps online businesses grow their brand and increase sales.
  • Marketing Analytics: Data helps businesses understand how their campaigns are doing and how customers behave. It provides businesses with data-driven insights to improve their marketing strategies.
  • Video Marketing: Video marketing and YouTube promotions are becoming very popular across industries. Video marketing is growing rapidly and is used by many businesses to promote their products.
  • Freelancing and Agency Opportunities: Skilled digital marketers can work as freelancers, consultants, or agency professionals. There are opportunities for digital marketers to work as freelancers or agency professionals.

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