Sectoral Analytics Fundamentals – Marketing

Course Syllabus

• Module 1: Analytics
• Module 2: Marketing Analytics
• Module 3: Key Imperatives Critical for Marketing Analytics
• Module 4: Factors, Barriers and Levels of Marketing Analytics
• Module 5: Marketing Analytics – Case Studies
• Module 6: Web Analytics
• Module 7: Social Media Analytics
• Module 8: Advanced Analytics
• Case Studies