Digital Marketing helps in Product Marketing, Lead Generation, Brand Awareness, Customer Analysis, and Insights etc. which is why Digital Marketing is very sought-after. Our Digital Marketing Training Institute has the most up-to-date syllabus and modern infrastructure, along with experienced trainers as well. Therefore, our Digital Marketing Course will give students a holistic learning of Digital Marketing, which will eventually give them a prolonged, high-paying career in Digital Marketing as a Digital Marketing Manager and so on. So go ahead and explore more down below to get all the information you need about our Digital Marketing Course with certification & placements.
Digital Marketing Training
4.80
(1487)
Download Digital Marketing Training Syllabus PDF
DURATION
3 Months
Mode
Live Online / Offline
EMI
0% Interest
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What this Course Includes?
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
Want more details about the Digital Marketing Training?
Fill out the form, and our counsellors will get in touch with you at your preferred time. You can have all your queries answered. Once you decide that SLA is the perfect fit for your training needs, our counselors will guide you through the process every step of the way.
Course Schedules
Course Syllabus
Course Fees
or any other questions...
Breakdown of Digital Marketing Training Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
October 2024
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
October 2024
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Syllabus for The Digital Marketing Training
Download Syllabus
MODULE 1: BASICS DIGITAL MARKETING
1
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
2
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3:
3
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
MODULE 4: ON PAGE OPTIMIZATION
4
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- txt
MODULE 5: OFF PAGE OPTIMIZATION
5
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
6
- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
7
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
8
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
9
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,
- Hashtags
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
10
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Google Plus
- Tools & Techniques
- Google + Groups
- Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
11
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
MODULE 12: WEBMASTER TOOLS
12
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
13
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
14
- Resume Preparation
- Interview Question Preparation
Objectives of Learning Digital Marketing Training
Download Syllabus
The Digital Marketing Training will cover all the topics ranging from fundamental to advanced concepts, which will make it easy for students to grasp Digital Marketing. The Digital Marketing Course Curriculum is composed of some of the most useful and rare concepts that will surely give students a complete understanding of Digital Marketing as well. So, some of those curriculum are discussed below as objectives:
- To make students well-versed in the basic concepts of Digital Marketing like – Introduction To Online Digital Marketing, Importance Of Digital Marketing, Introduction To Online Digital Marketing, Importance Of Digital Marketing etc.
- To make students know more about Digital Marketing by making them learn concepts like – Introduction To Search Engine Optimization, How Did Search Engines Work?, SEO Fundamentals & Concepts, On-Page Optimization, Off-page Optimization, SEO Updates and more.
- To make students knowledgeable in advanced concepts of Digital Marketing like – Social Media Marketing, Google Web Analytics, Webmaster Tools, Creating a new Website etc.
Reason to choose SLA for Digital Marketing Training
- SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
- Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
- Instructor led Online and Offline Training. No recorded sessions.
- Gain practical Technology Training through Real-Time Projects.
- Best state of the art Infrastructure.
- Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
- In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
- Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
- Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
- Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
- Panel Mock Interviews
- Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
- Unlimited Interview opportunities until you get placed.
- 1000+ hiring partners.
- Enjoy Lifelong placement support at no cost.
- SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
- Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to a Trainer about Digital Marketing Training?Request a Free Callback
Highlights of The Digital Marketing Training
What is Digital Marketing?
1.
Digital marketing utilizes online platforms and tools to promote products, services, or brands to targeted audiences. It involves SEO, content creation, social media, PPC, email campaigns, affiliate and influencer marketing, and analytics. This approach offers precise targeting, cost-efficiency, measurable results, and global reach, essential for modern business success.
What is Digital Marketing Full Stack?
2.
Digital Marketing Full Stack is an all-encompassing approach integrating various digital marketing strategies into a unified system. It covers SEO, content marketing, social media, PPC, email, affiliate, and influencer marketing, along with analytics and CRO. This method ensures a cohesive strategy, efficient management, and precise performance measurement.
What are the reasons for learning Digital Marketing?
3.
The following are the reasons for learning Digital Marketing:
- Broad Applicability: Digital marketing skills are useful across multiple sectors, including e-commerce, technology, and freelance endeavors.
- Business Expansion: Proficiency in digital marketing boosts a business’s online presence, attracts customers, and drives sales effectively.
- Informed Decisions: Leveraging analytics in digital marketing supports data-driven decision-making for more accurate and impactful strategies.
- Cost Efficiency: Digital marketing is generally more affordable and scalable compared to traditional methods, making it suitable for all business sizes.
What are the prerequisites for learning Digital Marketing?
4.
The following are the prerequisites for learning Digital Marketing, but they are not mandatory:
- Basic Computer Proficiency: Being comfortable with computers, internet navigation, and standard software is essential.
- Marketing Fundamentals: Understanding core marketing principles, such as the marketing mix (Product, Price, Place, Promotion) and consumer behavior, is advantageous.
- Digital Tools Knowledge: Familiarity with digital platforms, including social media, email, and web browsers, is useful.
- Analytical Abilities: Skills in analyzing data and interpreting metrics are important for evaluating digital marketing performance and making informed decisions.
What are the course fees and duration?
5.
Our Digital Marketing Course Fees may vary depending on the specific course program you choose (basic / intermediate / full stack), course duration, and course format (remote or in-person). On an average the Digital Marketing Course Fees range from 45k to 50k, for a duration of 3 months total with international certification.
What are some of the jobs related to Digital Marketing?
6.
The following are the jobs related to Digital Marketing:
- Digital Marketing Manager
- SEO Specialist
- Content Marketing Specialist
- Social Media Manager
- Pay-Per-Click Specialist
- Email Marketing Specialist
- Affiliate Marketing Manager
- Influencer Marketing Manager
List a few real time Digital Marketing applications.
7.
The following are the real-time Digital Marketing applications:
- Social Media Campaign
- SEO Optimization
- Email Marketing Automation
- PPC Advertising
- Content Marketing Strategy
Who are our Trainers for The Digital Marketing Training?
Our Mentors are from Top Companies like:
- Our Digital Marketing Training is conducted by seasoned experts well-versed in public relations, media communications, and digital marketing. They offer hands-on experience from managing diverse digital campaigns, including SEO and content marketing.
- The training utilizes dynamic learning approaches such as real-world scenarios, case studies, and practical projects.
- They assist students in identifying digital marketing opportunities and crafting effective strategies.
- The curriculum includes the latest tools and trends like Google Ads, Facebook Ads, programmatic advertising, SEO, social media marketing, and web analytics.
- Instructors provide insightful guidance to help students enhance their skills and make well-informed career choices.
- They are adept in project management and collaborative teamwork.
- Students develop a thorough understanding of digital marketing, from fundamental principles to advanced strategies.
Want to Speak to a Trainer about Digital Marketing Training?Request a Free Callback
What Modes of Training are available for Digital Marketing Training?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
Want to Master your Skills in Digital Marketing Training?GET Free Consultation
Certifications
Take your career to new heights with Softlogic's software training certifications.
Improve your abilities to get access to rewarding possibilities
Improve your abilities to get access to rewarding possibilities
Earn Your Certificate of Completion
Validate your achievements with Softlogic's Certificate of Completion, verifying successful fulfillment of all essential components.
Take Your Career to the Next Level with an IBM Certification
Get an IBM certification through our training programs to gain a competitive edge in the industry.
Stand Out from the Crowd with Codethon Certificate
Verify the authenticity of your real-time projects with Softlogic's Codethon certificate.
Project Practices for The Digital Marketing Training
Marketing Automation Setup
Implement and fine-tune marketing automation workflows for lead nurturing.
Interactive Content Development
Create interactive content like quizzes, polls, or calculators.
Customer Persona Creation
Develop detailed customer personas to guide marketing efforts.
Competitive Market Analysis
Perform an in-depth analysis of competitors’ digital marketing strategies.
Influencer Collaboration Plan
Create a plan for partnering with influencers to enhance the promotion of a brand or product.
Local Search Optimization Project
Evaluate and enhance the conversion funnel of a website or landing page.
Content Planning Calendar
Create a content calendar for a specific period, outlining blog posts, social media updates, and other content.
Social Media Promotion Campaign
Organize and execute a contest or giveaway on social media to increase engagement and brand awareness.
Website Evaluation and Enhancement
Conduct a thorough evaluation of a website’s SEO, usability, and performance.
Learn Digital Marketing Training with Real-time ProjectsRequest a Free Callback
The SLA way to Become
a Digital Marketing Training Expert
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
100%
IT Career
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Discover What Our Students Have To Say
See More ReviewsPlacement Support for a Digital Marketing Training
Genuine Placements. No Backdoor Jobs at Softlogic Systems.
Free 100% Placement Support
Aptitude Training
from Day 1
Interview Skills
from Day 1
Softskills Training
from Day 1
Build Your Resume
Build your LinkedIn Profile
Build your GitHub
digital portfolio
Panel Mock Interview
Unlimited Interviews until you get placed
Life Long Placement Support at no cost
Unlock Career Opportunities with our Placement TrainingRequest a Free Callback
FAQs for
The Digital Marketing Training
How do updates to Google’s algorithm impact SEO strategies?
1.
Updates to Google’s algorithm can affect SEO strategies by changing the factors that influence search engine rankings. These updates might emphasize different criteria such as page speed, mobile optimization, or content quality. Staying informed about these updates and adapting SEO practices is essential for maintaining or enhancing search visibility.
What distinguishes on-page SEO from off-page SEO?
2.
On-page SEO involves optimizing elements within a website to boost its search engine rankings, including content quality, meta tags, and internal links. Off-page SEO, on the other hand, focuses on external factors that influence a site’s authority and rankings, such as backlink acquisition, social media engagement, and influencer partnerships.
How is ROI for a digital marketing campaign calculated?
3.
ROI (Return on Investment) for a digital marketing campaign is determined by comparing the revenue generated against the cost of the campaign. Important metrics include conversion rates, customer acquisition costs, and total revenue. Analytics tools can help measure these metrics to calculate and evaluate ROI.
What is the role of A/B testing in digital marketing?
4.
A/B testing, or split testing, involves comparing two variations of a web page or advertisement to see which one performs better. This method helps refine elements like headlines, call-to-action buttons, or images by providing data-driven insights into what appeals more to the target audience.
How can data analytics be used to enhance marketing strategies?
5.
Data analytics offers valuable insights into customer behavior, campaign effectiveness, and market trends. By analyzing metrics such as user engagement, conversion rates, and traffic sources, marketers can identify trends, assess performance, and adjust strategies to improve results.
What are common challenges in implementing marketing automation?
6.
Implementing marketing automation can present challenges such as ensuring data accuracy, integrating with existing systems, managing intricate workflows, and maintaining personalized communication. There can also be a learning curve in using automation tools effectively and tailoring them to specific business needs.
What are effective methods for improving a website’s loading speed?
7.
To enhance website loading speed, best practices include compressing images, reducing HTTP requests, using browser caching, and employing a Content Delivery Network (CDN). Additionally, optimizing HTML, CSS, and JavaScript code and implementing lazy loading techniques can further improve load times.
How does GDPR impact digital marketing activities?
8.
The General Data Protection Regulation (GDPR) establishes strict guidelines on how companies handle personal data of EU residents. Compliance involves obtaining clear consent for data collection, being transparent about data usage, and offering users the ability to access or delete their data.
Where is the corporate office of Softlogic Systems located?
9.
The corporate office of the Softlogic Systems is located at the institute’s K.K.Nagar branch.
What payment methods does Softlogic accept?
10.
Softlogic accepts a wide range of payment methods, including:
- Cash
- Debit cards
- Credit cards (MasterCard, Visa, Maestro)
- Net banking
- UPI
- Including EMI.
Additional Information for
The Digital Marketing Training
Our Digital Marketing Training has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our Digital Marketing course syllabus will teach you topics that no other institute will teach. Enroll in our Digital Marketing training to explore some innovative Top project ideas for the Digital Marketing.
1.
Scopes available in the future for learning Digital Marketing
- Artificial Intelligence (AI) and Machine Learning: AI and machine learning are revolutionizing digital marketing by enabling more personalized customer interactions, automating processes, and refining campaigns in real time. Mastery of AI tools for predictive analytics, chatbots, and automated content will be essential.
- Voice Search Optimization: With the growing prevalence of voice-activated devices such as Amazon Alexa and Google Assistant, optimizing content for voice search is becoming crucial. Marketers will need to adjust SEO strategies to handle conversational queries and voice-based searches.
- Augmented Reality (AR) and Virtual Reality (VR): AR and VR are enhancing user experiences through immersive interactions with brands and products. Digital marketers will investigate ways to incorporate these technologies into their campaigns to deliver engaging and interactive content.
- Data Privacy and Compliance: As data privacy laws like GDPR and CCPA become more stringent, it’s vital to understand and implement compliant data practices. Marketers must ensure their strategies respect user privacy and adhere to regulatory requirements.
- Influencer and Affiliate Marketing: The influence of influencers and affiliates will continue to grow, helping brands reach new audiences through trusted voices. Effective management of influencer partnerships and affiliate programs will be a key focus.
- Content Marketing Evolution: Content marketing will evolve with new formats and platforms. Staying ahead of trends in content creation—such as video, interactive formats, and long-form content—will be essential for capturing and maintaining audience engagement.
- Omnichannel Marketing: Creating a unified experience across various channels—websites, social media, email, etc.—will be crucial for sustaining customer engagement. Marketers will need to develop integrated strategies that link multiple touchpoints and platforms.
- Blockchain Technology: Blockchain has potential applications in digital marketing, enhancing transparency and security, particularly in ad transactions and data management. Understanding blockchain’s impact could offer a competitive advantage.
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