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Digital Marketing Training in Chennai

Softlogic offers professional digital marketing training in Chennai to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques and its application to make and run successful marketing campaign.

Digital Marketing Training Institute in Chennai

Digital-Marketing-Training-in-Chennai

A one-Stop solution for all your Digital Marketing Training needs. You’ll get access to 30+ Digital Marketing course Modules in Chennai, With the Help of this Advance Internet Marketing Training Program Participants will develop comprehensive expertise and practical knowledge across all online promotions disciplines. We Provides Training to Various People Like Marketers, managers, business owners, professionals, and students who want to master in Online marketing.

Not everyone needs Certification. The real value is in learning new skills, along with the opportunities your new skills provide to achieve improved results and new prospects. Certification is a way to prove that you’ve done that work, and honed those skills.

As a Leading Organization of Professional Training, Training Institute Chennai can offer you the most advanced and effective Digital Marketing Courses in Chennai and Wakad (Pimpri-Chinchwad) as per the latest market demand. You can get a complete knowledge about this subject from our experts. However, there are lots of sectors that you may wish to know about in details before you join the course and get the training.

Whether you are a business owner who wants to improve your online engagement or a complete beginner, this Course is perfect for you.

If you want to strengthen your skillset and progress along a career path, the Professional Course in Digital Marketing with Lowest Fees Structure, is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO.

Over 92% of graduates say that the Digital Marketing Courses in Chennai qualification has had a positive impact on their career.

This Training Program helps you to 
1) Understand and Utilise Online Promotion skills to achieve your Business objectives.
2) Integration of skill into your Marketing strategies.
3) Solve many real-time online problem which are emerges during application of Online Marketing strategies.
4) establish a Internet Marketing Framework for your marketing strategy.

Digital Marketing Training Course Fee and Duration

Track Regular Track Weekend Track Fast Track
Course Duration 45 - 60 Days 8 Weekends 5 Days
Hours 2 hours a day 3 hours a day 6+ hours a day
Training Mode Live Classroom Live Classroom Live Classroom

This is an approximate course fee and duration for Digital Marketing Training. Please contact our team for current Digital Marketing Training fee and duration.

Digital Marketing Training Syllabus

MODULE 1: BASICS DIGITAL MARKETING  

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH 

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO) 

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON PAGE OPTIMIZATION  

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt 

 MODULE 5: OFF PAGE OPTIMIZATION  

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission 

MODULE 6: SEO UPDATES AND ANALYSIS   

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING 

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews 

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)    

  • Google Adwords 
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring 
  • Reports 

 MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)   

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization 

MODULE 10: SOCIAL MEDIA MARKETING (SMM) 

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses 

MODULE 11: GOOGLE WEB ANALYTICS  

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics 

MODULE 12: WEBMASTER TOOLS  

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion 

MODULE 13: CREATING A NEW SIMPLE WEBSITE    

  • Creating A Simple Website For Your Business 

MODULE 14: INTERVIEW PREPARATION  

  • Resume Preparation
  • Interview Question Preparation 

Digital Marketing Training Reviews

Softlogic Reviews given by our students already completed the training with us. Please give your feedback as well if you are a student.